The Craft of Selling Hi-tech Products and Services

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Lessons from the Real World
A V. Vishwakiran Production Presenting : Technology Adoption Life Cycle Starring : Innovators and Visionaries, Early and Late Majority Introducing “The Chasm” Supported by: Point of Attack, Define the Battle, Launch the Invasion Art Direction: Beachhead A ‘Whole Product’ Script
“There are no points for second place”, from the movie Top Gun >> 0 >> 1 >> 2 >> 3 >> 4 >>
What Are You Going to Hear Today • Consumers who determine your fate • Why the chasm exists and what can you do about it • The Elevator Test • Why some brands become icons and others fade away