From An Idea to a Product

1,104 views
969 views

Published on

The talk I gave at Startup Village Weekend, 27th Jul 2013

Published in: Technology
2 Comments
8 Likes
Statistics
Notes
  • I loved your presentation. This really breaks down the thoughts behind moving from an idea to a product. The one part I would have like to see added would be how do we think about the go - no go decisions of taking an idea to a product.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Great deck and to the point
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
1,104
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
16
Comments
2
Likes
8
Embeds 0
No embeds

No notes for slide

From An Idea to a Product

  1. 1. FROM AN IDEA TO A PRODUCT Vishnu Gopal
  2. 2. WHY?
  3. 3. ANYBODY CAN HAVE AN IDEA
  4. 4. AN ENTREPRENEUR DEVELOPS AN IDEA INTO A PRODUCT
  5. 5. IT’S THE PRODUCT THAT THE ENTREPRENEUR SELLS, NOT THE IDEA
  6. 6. Idea Product?
  7. 7. ARCHITECTS DESIGN
  8. 8. CIVIL ENGINEERS BUILD
  9. 9. SOFTWARE ENGINEERS PROGRAM
  10. 10. ABOUT ME Vishnu Gopal Wrote the first line of code for SlideShare Inc. Worked at Datasift Inc. Degree in Human-Computer Interaction from UCL
  11. 11. MOBME WIRELESS CTO, MobME Wireless Internet & Mobile company Promoter of StartupVillage We invest in & mentor startups :)
  12. 12. SOFTWARE ENGINEERS PROGRAM
  13. 13. DO NOT JUMP INTO CODE
  14. 14. WOULD AN ARCHITECT DESIGN WITHOUT FIRST EXPLORING THE SITE?
  15. 15. WOULD A CIVIL ENGINEER BUILD WITHOUT A PLAN?
  16. 16. TECHNICAL FOUNDER STEPS TO START Start by learning the best language out there. Use the best coolest sounding libraries available. Use the cloud! .... PROFIT!
  17. 17. BUSINESS FOUNDER STEPS TO START Start by researching the most money making business idea. Implement it as fast as possible!! Use the cloud! .... PROFIT!
  18. 18. IFYOU DO THIS,YOU ARE IN FOR A WORLD OF PAIN :)
  19. 19. Technical Founders Business Founders Product
  20. 20. TO BUSINESS FOUNDERS:YOU CAN’T BUILD A TECHNOLOGY PRODUCT WITHOUT UNDERSTANDING TECHNOLOGY
  21. 21. BUSINESS FOUNDERS EXPECTATIONS Can create a simple HTML page. Knows how web browsers and the Internet works. Can speak knowledgeably about technology tradeoffs. Understands and speaks the lingo. Values technical cofounders.
  22. 22. TO TECHNICAL FOUNDERS: YOU CAN’T BUILD A BUSINESS PRODUCT WITHOUT UNDERSTANDING BUSINESS
  23. 23. TECHNICAL FOUNDERS EXPECTATIONS You should know how a balance sheet works. You can measure business metrics Can speak knowledgeably about market conditions. Understands and speaks the business domain lingo. Values business cofounders.
  24. 24. Technical Founders Business FoundersBusiness Product Tech Product
  25. 25. TECHNOLOGY IS NEVER, EVER THE NECESSARY OR SUFFICIENT CONDITION FOR SUCCESS
  26. 26. TECHNOLOGY DECISIONS AND ACTIONS MUST EXIST WITHIN THE LARGER BUSINESS CONTEXT
  27. 27. BREAK 1: QUESTIONS?
  28. 28. DO NOT JUMP INTO CODE
  29. 29. WIREFRAME
  30. 30. WIREFRAME START BY DRAWING “WHAT CUSTOMERS WILL SEE” ON PAPER
  31. 31. DRAW A WIREFRAME FOR A WEBSITE “SEARCH ENGINE FOR CARS”
  32. 32. Googlehttp://carzsearch.in CarzSearch Type a car name, make or model to start search. Search Popular Cars HOME PAGE LIKE GOOGLE, BUT WITH POPULAR CARS AT THE BOTTOM
  33. 33. Googlehttp://carzsearch.in CarzSearch Ford Search Results (20 total) ... Ford Fiesta Ford Camry SEARCHING THIS IS WHAT HAPPENS WHEN USERS START SEARCHING
  34. 34. Googlehttp://carzsearch.in CarzSearch Diesel Search Results (20 total) ... Search Diesel Cars only FILTERING USERS CAN TYPE IN COMMON SEGMENTS TO FILTER
  35. 35. Googlehttp://carzsearch.in CarzSearch Search Results (290 total) ... diesel x FILTERED SEARCH AFTER APPLYING A FILTER,THEY CAN SEARCH AGAIN
  36. 36. YOU CONNECT WIREFRAMES TOGETHER TO CREATE A PRODUCT NARRATIVE
  37. 37. & FROM THE PRODUCT NARRATIVE,YOU START IDENTIFYING TECHNICAL REQUIREMENTS
  38. 38. TECHNICAL REQUIREMENTS OF CARZSEARCH Search engine that is really fast! Filtered searches Responsive UI Store and retrieve quickly images and other details of cars
  39. 39. FROM TECHNICAL REQUIREMENTS,YOU MAP TO THE BEST TECHNOLOGY
  40. 40. MAP REQUIREMENTS TO PRODUCTS Search engine that is really fast! Filtered searches Responsive UI Store and retrieve quickly images and other details of cars
  41. 41. THIS GUY IS TALKING A LOT, WHEN IS HE GOING TO TALK ABOUT PROGRAMMING?
  42. 42. PROGRAMMING? MORE IMPORTANT THINGS TO FOCUS ON FOR A TECHNICAL FOUNDER 30% 20% 20% 10% 20% Design Wireframing Architecture Programming QA
  43. 43. THERE IS SOMETHING SPECIAL ABOUT THE CRAFT OF PROGRAMMING
  44. 44. ARCHITECTS DESIGN
  45. 45. CIVIL ENGINEERS BUILD
  46. 46. SOFTWARE ENGINEERS PROGRAM
  47. 47. HOW IS PROGRAMMING DIFFERENT?
  48. 48. WE WORK WITH COMPUTERS THAT ARE INFINITELY MALLEABLE.
  49. 49. OUR BARRIERS TO CHANGE ARE FEW
  50. 50. WHILE ARCHITECTS & CIVIL ENGINEERS HAVE TO BE REALLY SURE ABOUT DESIGN BEFORE BUILDING, CAN WE BE LESS SO?
  51. 51. Googlehttp://carzsearch.in CarzSearch Search Results (290 total) ... diesel x Ad CARZSEARCH ADS WE WANT TO MAKE MONEY, SO LET’S HAVE ADS!
  52. 52. Googlehttp://carzsearch.in CarzSearch Search Results (290 total) diesel x Ad INFINITE SCROLLING TEST OUT NEW INTERACTION PATTERNS
  53. 53. “NOTHING IS CONSTANT BUT CHANGE” -HERACLITUS
  54. 54. WE HAVE A CRAFT THAT IS SO RESPONSIVE TO CHANGE WIN!
  55. 55. IT’S WONDERFUL, BUT ONLY IFYOU WORKTO ITS STRENGTHS
  56. 56. DON’T APPROACH PROGRAMMING LIKE ARCHITECTURE.THE “DESIGN” IS NEVER SET IN STONE.
  57. 57. DESIGN IS A MOVING TARGET. SO LET’S OPTIMIZE FOR IT.
  58. 58. THE BETTER WAY IS AGILE
  59. 59. AGILE MANIFESTO
  60. 60. THE MOST IMPORTANT IMPACT OF AGILE ON SOFTWARE DEVELOPMENT HAS BEEN A REINFORCED BELIEF IN THE IMPORTANCE OF OF AUTOMATED SOFTWARE TESTING.
  61. 61. THE BEST WAY TO WRITE SOFTWARE IS TO WRITE TESTS FIRST.
  62. 62. TEST-DRIVEN DEVELOPMENT. TDD.
  63. 63. Requirements Program QA & Test Deliver
  64. 64. Requirements Program QA & Test Deliver More Requirements Program QA & Test Deliver A A+B
  65. 65. Requirements Program QA & Test Deliver Requirements Program QA & Test Deliver A A+B Requirements Program QA & Test Deliver A+B +C
  66. 66. Requirements Program QA & Test Deliver QA & TESTING IS CONTINUOUS AND OUTSIDE THE LOOP
  67. 67. TDD IS CRUCIAL, BUT THERE ARE LOTS OF OTHER THINGS THATYOU SHOULD KNOW ABOUT.
  68. 68. CONTINUOUS INTEGRATION SCRUM KANBAN RESPONSIVE DESIGN LEAKY ABSTRACTIONS MYTHICAL MAN- MONTHDEVOPS CONTAINERIZATION HORIZONTAL SCALING BDD STORYBOARDS USABILITY
  69. 69. APPROACH PROGRAMMING LIKE A CRAFTSMAN CONSTANTLY TRYING TO IMPROVE.
  70. 70. ALWAYS TRY TO LEVEL-UP!
  71. 71. IT’S THE PRODUCT THAT THE ENTREPRENEUR SELLS, NOT THE IDEA
  72. 72. TO TRANSLATE IDEAS INTO GOOD PRODUCTS,WE NEED GREAT CRAFTSMEN.
  73. 73. QUESTIONS?
  74. 74. PHOTO CREDITS Slide 7 Slide 8 Slide 16 Slide 30

×