Product and service differentiation is a market strategy that businesses use to distinguish their offerings. There are several advantages to differentiation, including creating value, allowing non-price competition, and building brand loyalty. Businesses can differentiate based on characteristics like price, form, features, customization, quality, durability, reliability, and style. For services, differentiation factors include ease of ordering, delivery, installation, customer training, and maintenance/repair. The document provides several examples of companies that have successfully differentiated their products or services.

1. Product and Service
Differentiation
Name Roll Numbers
Swaraj Mahadik 2015058
Udit Mehrotra 2015059
Umang Malhotra 2015060
Vishesh Srivastava 2015061
Vishwas Bhanarkar 2015062
Vivek Patel 2015063
Y Sharat Chander 2015064

2. Definition:
 Product/Service differentiation:
Product/Service differentiation is a market strategy that businesses
use to distinguish a product/service from similar offering on the
market.

3. Advantages of Product/Service
Differentiation
Value Creation: A strategy that focuses on value
highlights the cost savings or durability of a product
Non-Price Competition: Lets companies distinguish
themselves to differentiate on factors other than
price. For eg: Quality, Flavor, Design, etc.
Brand Loyalty: Gains market share through
perceived quality.

4. Characteristics of Product
differentiation:
 Price
 Form
 Features
 Customization
 Performance quality
 Conformance quality
 Durability
 Reliability
 Style

5. Price
Differentiates from the competitors on
the basis of pricing factor

6.  Cheapest car in the world.
 Price 1.23 lakh
 Stands for Economy and Affordability.
 Known as “poor man’s” car

7.  A joint venture of Aditya Birla
group and Walmart.
 Claims to be the cheapest
retailer on any given day of
the year.
 Provides huge discounts on
bulk purchasing.
 Fastest growing retail stores
in India.

8. Form
Many products can be differentiated in the form-
size, shape, or physical structure of the products.

9.  Rum-based alcopop
with 4% alcohol.
 Fruity taste
 Light drink
 Target customer Urban
Ladies.

10.  Glycerin content.
 Transparent in colour.
 Target customer Ladies
and children

11.  Stackable snack potato
chips.
 Unique packing.
 Termed as only potato
chips company that
don’t sell AIR.

12. Features
Products can be offered with varying features
that supplements the basic functions.

13.  High end SLR/DSLR
selling company.
 Provides high end
lenses.
 Features high megapixel
sensor.

14.  Provides a large range of
100% natural with natural
herbs.
 No chemical base used.
 Promotes Indian values.
 Priced lower than
competitors.
 Promoted products as
made in India, made for
India.

15. Customization
Marketers can differentiate the products by
customizing them for different users

16.  Slogan “Think Fresh. Eat
Fresh”.
 Includes a variety of
vegetables and Non-Vegetarian
options.
 Customer can customize
sandwiches as per their need.
 Priced higher than market.

17. Revolution Clothing’s.
 Plus sized fashion.
 Covers waist size 28” to
44”.
 Provides the customers the
option to get customized
readymade clothing.

18. Performance Quality
Performance quality is the level at which the
products primary feature operate.

19.  High end sports car company.
 Provides one of the fastest
engine in the world.
 An average Lamborghini can
travel from 0-100 Km/Hr in
less than 3 seconds.
 More expensive than
competitors.

20.  Worlds most preferred search
engine.
 Comprehensive data search on
web with real pace.
 Other Feature include:
Images, news, maps, weather
Forecast, YouTube, blogs, sports
score

21. Durability
Durability is the measure of products operating
life

22.  Stands for
strengths.
 Rough and tough
use.
 Symbolize
Masculinity.

23.  Manufactures alkaline
batteries.
 Higher battery life.
 Provided in all sizes and
variants.
 Cheaper than its
competitors.

24. Reliability
It is the measure of the probability that the
product will function without failure within a
given span of time

25.  India’s most trusted
product for locks.
 Implies latest technology
and constant innovations.
 Priced higher than
competitors.
| LOCKS

26. General Motors India
 Sells under the brand name
of Chevrolet.
 Sells it car under the
“Chevrolet Promise retail
scheme” which guarantees
free maintenance for three
years.
 GM also claims that it has
the lowest maintenance cost
after three years.

27. Style
Describes the product and feeling to buyer.

28.  Very high end mobile
phones.
 Sleek metal design
 Known for being the style
statement nowadays.
 Slogan “If it’s not an
iPhone, it’s not an
iPhone”

29.  Define sports life styling.
 Most stylish among sportswear
 Available in different colour combinations.

30. Characteristics of
service differentiation.
 Ordering ease
 Delivery
 Installation
 Customer training
 Maintenance and repair

31. Ordering Ease
Ordering ease refers to how easy it is for you to
place an order with the company.

32.  Flipkart is an online shopping
portal
 Easy to order
 Provides convenience using
Flipkart apps.
 Cash on delivery first brought
by Flipkart

33. Delivery
Delivery refers how well the product or service is
delivered to the customer, covering speed, accuracy
and customer care.

34.  Challenges for delivery in 30
minutes or less.
 Guarantees hot pizzas on
delivery.
 Capturing market because of
high quality of home
delivery services
 Targets middle and upper
middle, urban consumer.

35. Installation & Training
Installation refers to the work done to make a
product operational in its planned location.
Customer Training refers to how the customer’s
employees are trained to use the vendor’s
equipment properly and efficiently.

36.  India’s largest T.V.
service provider.
 Provides on call delivery
of the equipment's and
provides free
installation of the same.
 Also trains customers
about the use of
products.

37. Maintenance and Repair
Maintenance and repair program helps customers
keep purchasing products in good working order,
an important consideration for many products.

38.  India’s second largest
computer selling company.
 Have the largest network
of service centres in India.
 Introduced high quality on-
site service and
maintenance in India.

39. Thank You