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Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
Mobile Media Consumption in India
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Mobile Media Consumption in India

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A Research undertaken Q-O-Q by InMobi & Decision Fuel.

A Research undertaken Q-O-Q by InMobi & Decision Fuel.

Published in: Business
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  • ObjectivesProvide a robust view on the changing media consumption and usage behaviors of mobile users in a representative set of high growth marketsSet the foundation for an ongoing longitudinal studyGeographic CoverageOver 22,000 respondents across 20 key markets in Asia, Africa, Europe, North and Latin America including China, India, Brazil and Indonesia2,178 respondents in India
  • Research MethodologyRecruited via InMobi global mobile ad network between September 2011 and March 2012Used Decision Fuel mobile web platform to collect a representative sample, including a full range of smart phones & feature phonesWeighted according to available relevant demographicsFour quality control mechanisms applied with approximately 10% of completes removed from sample
  • Research MethodologyRecruited via InMobi global mobile ad network between September 2011 and March 2012Used Decision Fuel mobile web platform to collect a representative sample, including a full range of smart phones & feature phonesWeighted according to available relevant demographicsFour quality control mechanisms applied with approximately 10% of completes removed from sample
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