Vishal arora(mhs1007028) m.m assignment
Upcoming SlideShare
Loading in...5
×
 

Vishal arora(mhs1007028) m.m assignment

on

  • 658 views

daimler presentation

daimler presentation

Statistics

Views

Total Views
658
Views on SlideShare
658
Embed Views
0

Actions

Likes
0
Downloads
7
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Vishal arora(mhs1007028) m.m assignment Vishal arora(mhs1007028) m.m assignment Presentation Transcript

    • -VishalArora
      MHS1007028
      MBA 1 YEAR
    • PRODUCT CATEGORIES
      Daimler AG is one of the world’s most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services, the Daimler Group is one of the biggest producers of premium cars and the world's biggest manufacturer of commercial vehicles with a global reach. Daimler Financial Services provides its customers with a full range of automotive financial services including financing, leasing, insurance and fleet management.
    • Mercedes benz cars
    • Revenue and global market share
      Amounts in millions of EUR 2009 2008
      Revenue 78,924 98,469
      Western Europe 36,458 46,276
      thereof Germany 18,788 21,832
      NAFTA 19,380 23,243
      thereof United States 16,569 19,956
      Asia 12,435 13,840
      thereof China 4,349 3,226
      Other markets 10,651 15,110
    • Major competitors
      Bmw
      Audi
      Toyota
      Mitsubishi
      volkswagen
    • Growth of the market
      Mercedes-Benz Passenger Cars with strong sales momentum in 2010
      - Retail YTD August 2010 -
      China = +132%
      Australia/Pacific =+26%
      Rep. South Africa =+16%
      Brasil= +45%
      USA =+18%
      Canada =+16%
      Russia =+60%
      Western
      Europe =+1%, Japan =+12%
      Rep. Korea
      (South) =+138%
    • Analysis of growth-mercedesbenz
    • Strategic flow of daimler
    • Positioning strategy
      For the first time in 18 years, the Mercedes-Benz brand has redesigned its market presentation for all segments. The most noticeable change is the consistent placement of the star at the top of all advertising and marketing materials. The new design, which was launched worldwide on November 1, 2007, concludes a campaign that began in 2006. The aim was to enhance the brand positioning of Mercedes-Benz by focusing on the brand pledge of “Appreciation”. Measures implemented as part of the associated “CSI No. 1” customer satisfaction project have already borne fruit. For example, Mercedes-Benz received the highest ranking of any German brand in the United States in the Sales Satisfaction Index (SSI) published by the J.D. Power market research company at the end of 2007.
    • Trend in ranking with other competitors
    • Market share,compared with other competitors in europe
    • Competence among its competitor
      Audi, which has been enjoying two decades of dominance in China, will face some competition from Mercedes-Benz and BMW in the world’s largest auto market.
      Both BMW and Mercedes-Benz will roll out a range of new models at the 2010 Beijing Motor Show
    • The success story-mercedesbenz
      Stuttgart – The Mercedes-Benz E-Class has been declared the 2011 Value Champion in the latest value retention assessment carried out by Auto Bild magazine in cooperation with EurotaxSchwacke. Models from the C-Class, the E-Class, the S-Class, the GLK, and the M-Class were among the top three winners in various categories
    • Market share likely to increase due to-
      Strong EBIT performance.
      Improved model.
      Very good pricing position
      Strong industrial cash flow
      Sustainable cost reduction and efficiency enhancement
      Further progress on regional strategies and co-operation
    • Expected market share in future
      Results from ongoing business should benefit from continued high unit sales an improved margins
      We are targeting EBIT(earning before interest and tax) of €4.0 billion…
      For daimler group, We are targeting EBIT from ongoing business of €6.0 billion
    • THANK YOU