Chaat ing marketing final1

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Chaat ing marketing final1

  1. 1. CHAAT-ING<br />Presented by:<br />MerylanneAlvares 2<br />Jojo Sebastian 21<br />DebasisKarmokar 24<br />Michelle Remedios 35<br />SachinKanojia 48<br />Larissa Mendes 53<br />
  2. 2. CHAAT<br />Chaats are Indian appetizers and snacks <br />Chaat means ‘to taste’, chaat took advantage of the variety of spices available in India<br />Like most Indian cuisine, chaat is varied dish<br />Most Indian region has their own specialties of chaat<br />Origins in the northwest Indian state of Gujarat <br />Chaat is a plate of savory snacks that have a fine blend of sweet and tangy taste<br />
  3. 3. Chaat-ing<br />
  4. 4. How Do We Operate<br /> The Mother Kitchen prepares the Dishes for Junior Kitchen<br />It is then distributed to Junior Kitchen (Outlet) respectively<br />It is garnished and served<br />Customization of the product is available<br /> as per the company menu<br />The products are Hygienic<br />Research team is been set to develop<br />new recipes<br />
  5. 5. SEGMENTATION TARGETING POSITIONING (STP)<br />
  6. 6. The 4 Ps of Marketing<br />
  7. 7. Product<br />Variety<br />Quality<br />Brand Name<br />Services<br />
  8. 8. Price<br />List Price<br />Discounts<br />Payment Period<br />
  9. 9. Place<br />Channels<br />Coverage<br />Locations<br />Transportation<br />
  10. 10. Promotion<br />Advertising <br />Personal Selling<br />Sales Promotion<br />Public Relations<br />
  11. 11. Target Customer<br />Target Customer or Intended Positioning <br />Youth<br />Children<br />Families<br />
  12. 12. SWOT ANALYSIS<br />
  13. 13. SWOT ANALYSIS<br />
  14. 14. 3 C’s<br />
  15. 15. PEST ANALYSIS<br />
  16. 16. PORTERS FIVE FORCE MODEL<br />Industry rivalry<br />Major competitors<br />Subway - health issues<br />Indian fast food chains<br />Localized menus<br />Potential entrants<br />Deregulated Fast Food industry <br />Bureaucracy in setting up a new food chain <br />
  17. 17. PORTERS FIVE FORCE MODEL<br />Substitutes<br />Home-made chaats<br />Street chaats & sandwiches <br />South Indian fast food<br />Suppliers bargaining power<br />Bulk purchases<br />Credit availability<br />Buyers bargaining power<br />Preference for low price outlets<br />
  18. 18. COMPETITORS<br />Mc Donald's<br />Italian food stores<br />Dominos, Pizza Hut, Smoking Joes etc.<br />Jamma<br />Bikaner<br />Mall Food Courts<br />Local Food Courts<br />
  19. 19. Marketing Strategy<br />Awareness about hygiene<br />Introduce the product in the malls<br /> Open our own outlets in different parts of the city<br /> Felicitating the customer for best recipe<br /> Stalls at college festivals<br />
  20. 20. ADVERTISING<br />Wide Advertisement for the launch of product<br />Advertisement - concentrating on the Hygiene and taste<br />Articles on newspaper about the taste and hygiene<br />Felicitating the customer for best recipe and advertising the same<br />
  21. 21. E - Marketing<br /> FACEBOOK <br /> Create a group and a fan club on Face book<br /> Give regular Update<br />Check for reviews or complaints<br />Analyze the demand and market act accordingly<br />
  22. 22. Thank You<br />

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