NCRD’s STERLING INSTITUTE OF MANAGEMENT STUDIESBUSINESS ETHICS AND CORPORATE GOVERNANCEPRESENTED TO:Prof. Dr. Navneet Bawaja PRESENTED BY: Akshay P. Khade (A-32) Vishal D. Tayade (A-33) Sahimuddin A. Khan (A-36)
INTRODUCTION• The Indian Premier League is a Twenty 20 cricket competition created by the Board of Control for Cricket in India (BCCI) and chaired by the Chairman & Commissioner IPL, BCCI Vice President Lalit Modi.• The first season of the Indian Premier League commenced on 18 April 2008, and ended on 1 June 2008.• Barriers during second season.• Third season was scheduled from 12th march 2010.
HOW IPL ORIGINATED• Cricket has always been like a religion for this country. It is seen as more than just a game. The players are considered as demigods and literally worshipped.• IPL commissioner Lalit Modi did not exactly get a brainwave to launch the tourney.• The format of Twenty20 cricket has emerged as a phenomenon after the Twenty20 World Cup was won by India and since then people have been totally immersed into it.
IPL SCAM INVOLVED• BCCI officials involved• Politicians involved• Money laundering• Match fixing• Corporate and celebrities involved
BCCI OFFICIALS INVOLVED AND ROLE OF LALIT MODI IN IPL• Lalit Modi, IPL Commissioner• He was the former architect of the Indian Premier League 2008 and 2010.• Involved in the commercial side of the Board of Control for Cricket in India.• Brought IPL to high level.
Cont…..• Tax evasion and laundering• Betting• Ownership of IPL teams• Broadcast deals
POLITICIANS INVOLVED1.Sharad Pawar family over 16% equity in one of the bidders for an IPL cricket team.Pawars own 33.6 lakh shares (out of 2.07 crore shares) in CityCorporationNCP supremo and Union agriculture minister, his wifePratibha and daughter Supriya Sule.2. Shashi TharoorSunanda Pushkar got equity of the value of Rs 70 crore3.Praful Patel Praful Patel was accused of meddling in the auctioning ofthe franchisees.
BETTING AND MATCH FIXING• Online Bets• Anonymous Tippers• SMS
CORPORATE AND CELEBRITIES INVOLVED•Multi Screen Media or Sony Entertainment Television•World Sports Group•International Management Group•Raj Kundra•Shahrukh Khan•Preity Zinta
Cheerleader Outfits Liquor in stadiums Liquor in stadiums•Gabriella Pasqualotto
STRENGTHS WEAKNESSESIPL Twenty20 cricket game - 2 ½ hours. Could replace other forms of cricket. Fast-paced and exciting. Expensive for some IPL fans. Appealing as a spectator sport. Stakes are very high. Revenue is maximized. Short-term failures. Unified the sport – more successful . Some teams have overpriced their sponsorship IPL SWOT ANALYSIS OPPORTUNITIES THREATS Large potential mass audience. Dispute between BCCI and Lalit Modi(Kochi Team) League functions under a number of franchises. May not see return on investment. Franchises are very expensive. Corporate hospitality. Franchises fan base should remain strong or Huge opportunity for merchandising. else Franchise fees will remain fixed. can give rise to cash flow problems.