The Art of
Bootstrapping
by
Vishal Chandra
Vīryam




                 vīryam
Bed-time Stories for
  Entrepreneurs
                       vīryam
2 guys in
a garage
with a
great



        vīryam
… get
funded
quickly …




            vīryam
… loved by customers…
have an amazing IPO !
                    vīryam
Time to
wake up to
reality


             vīryam
It’s good, but
 What do
                  it’s missing
you think of
                 something.
my business
  plan?




  ...
If it just had
What’s
         more of a direct
that?
         sales model we
             would be
            interested...
One WEEK later…
                     Hmm…
   We have     Looks OK, but
  beefed up     if it only had
  the direct        ...
One WEEK later…
                  I don’t see
  OK, we’ve   anything about
  added an       technology
    OEM       licen...
One WEEK later…
                     You’re all over
  We’ve made         the map, and
 all the changes    your plan is ve...
It is not the
 VC’s job to
take the risk !



                  vīryam
10x




   The 10x Rule of VCs:
Thou shall focus only on that
  shall be the next Google

                             vīr...
Borrowed from
                the kitchen




    Get VC funded
Bootstrap your Startup
                         vīryam
maneuverable
small,
    is better than

bulky, too fast
 to change tracks




                        vīryam
Rules for
Bootstrapping
                vīryam
Solution
                     Operations
              IDEA


                     Business &
                     Revenue...
Focus on function, not form

     Ship, then test
                        vīryam
Start as a service business
Forecast from the bottom up
  Focus on cash flow, not
        profitability
                  ...
Forget the “proven” team

       under-STAFF

Minimize your battle-fronts
                         vīryam
Position against the Leader

 GO direct to customers
                          vīryam
A
  N          C
        P   HL
W A
        P   AE
EMN
BOO T S T R A P
2   B       DNH
.   I         A
            W
0   L...
Talk to the VCs…




…once in a while !
                     vīryam
Vīrya is a Sanskrit word
 which can be translated
  into English as “effort”,
“vigor”, “diligence”, “zeal,”
       and “en...
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The Art of Bootstrapping

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About: Why to bootstrap, how to bootstrap and whom to contact for help in bootstrapping.

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Transcript of "The Art of Bootstrapping"

  1. 1. The Art of Bootstrapping by Vishal Chandra Vīryam vīryam
  2. 2. Bed-time Stories for Entrepreneurs vīryam
  3. 3. 2 guys in a garage with a great vīryam
  4. 4. … get funded quickly … vīryam
  5. 5. … loved by customers… have an amazing IPO ! vīryam
  6. 6. Time to wake up to reality vīryam
  7. 7. It’s good, but What do it’s missing you think of something. my business plan? vīryam
  8. 8. If it just had What’s more of a direct that? sales model we would be interested. vīryam
  9. 9. One WEEK later… Hmm… We have Looks OK, but beefed up if it only had the direct an OEM sales. strategy. vīryam
  10. 10. One WEEK later… I don’t see OK, we’ve anything about added an technology OEM licensing. If you channel just focused on that... vīryam
  11. 11. One WEEK later… You’re all over We’ve made the map, and all the changes your plan is very you suggested. unfocussed. Will you invest? We’ll have to pass. vīryam
  12. 12. It is not the VC’s job to take the risk ! vīryam
  13. 13. 10x The 10x Rule of VCs: Thou shall focus only on that shall be the next Google vīryam
  14. 14. Borrowed from the kitchen Get VC funded Bootstrap your Startup vīryam
  15. 15. maneuverable small, is better than bulky, too fast to change tracks vīryam
  16. 16. Rules for Bootstrapping vīryam
  17. 17. Solution Operations IDEA Business & Revenue Sales & Model Marketing vīryam
  18. 18. Focus on function, not form Ship, then test vīryam
  19. 19. Start as a service business Forecast from the bottom up Focus on cash flow, not profitability vīryam
  20. 20. Forget the “proven” team under-STAFF Minimize your battle-fronts vīryam
  21. 21. Position against the Leader GO direct to customers vīryam
  22. 22. A N C P HL W A P AE EMN BOO T S T R A P 2 B DNH . I A W 0 L R A E M R A E vīryam
  23. 23. Talk to the VCs… …once in a while ! vīryam
  24. 24. Vīrya is a Sanskrit word which can be translated into English as “effort”, “vigor”, “diligence”, “zeal,” and “energy”. vishal@viryam.com www.viryam.com vīryam

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