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A new strategy for GI

A new strategy for GI

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Google India Google India Presentation Transcript

  • SIMCatalyst 2012
  • CLIENT: GoogleIndia CORE VALUETo organize the world’s information and make it universally accessible and useful
  • OBJECTIVE OF ADVERTISINGIncreasethe advertisers’ base in IndiaEncourage SMEs to get their businesses online
  • TARGETAUDIENCE
  • • SEC A,B,C• 20+• BUSINESSMEN• SMEs
  • BRANDPOSITIONING
  • Positioning• Your window to the world• Your window to the world markets• Your window to maximize profit
  • COMMUNICATION STRATEGY
  • Consumer Insights• Not much awareness about internet advertising• Internet advertising is not worth investing
  • Key Creative Message“Your Window To The World”
  • OOH Print Events Online Seminar/ Teaser YouTube Teaser information video disseminationEvent details Event details Twitter Follow up campaign
  • CREATIVE EXECUTION
  • MEDIA PLAN
  • THANK YOU