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StratosHear\'s Products & Services in Mobile Marketing.

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  1. 1. STRATOSHEAR TECHNOLOGIES Mobile Marketing Solutions
  2. 2. Company <ul><li>We are a fast-growing new-age Media & Technology venture providing media platform solutions for brands. </li></ul><ul><li>Our DNA : Product Innovation, Service Excellence & Passion. </li></ul><ul><li>Our Advertising platform uses patent-pending technologies to ensure ads are efficiently & effectively delivered. </li></ul><ul><li>Team Member’s background ranging from Wharton, ISB, Microsoft, Amex, MSN, Star TV & Viacom. </li></ul>
  3. 3. Our Partnerships Current Status : Airtel’s AdRBT Subscriber base 1m Average calls per day: 4 Total Monthly Impressions: 120m Potential Subscriber Base : Idea & Tata Indicom + Tata DoCoMo Inventory in the pipeline aiming at a Herculean potential subscriber base .
  4. 4. Our Offerings AdRBT+OBD IRCTC Inventory Rocketalk Push Notifications/SMS Ad Network
  5. 5. We are moving from a world of Impressions to a world of ENGAGEMENT
  6. 6. Mobile Influence <ul><li>Of the 600 million Indian cell phones currently subscribed, over 98% of them are SMS capable. </li></ul><ul><li>Close to 600 crore mobile calls are made everyday in India. </li></ul><ul><li>Over 150 million mobile data users. </li></ul><ul><li>Over 60 million 3G capable handsets. </li></ul><ul><li>50% population under 35 years old. </li></ul><ul><li>Cell-phone penetration in India has surpassed TV (125m), Radio (10m), web access (72m) & Home PCs. </li></ul>
  7. 7. Mobile is Social <ul><li>Accessibility to social circles at all times. </li></ul><ul><li>Perpetually connected, constant companion. </li></ul><ul><li>Mobile devices serve as part of identity, ring-tones, answer-tones, designer phones. </li></ul><ul><li>Tool for information, entertainment, music & photos. </li></ul><ul><li>Ubiquitous uptake regardless of culture. </li></ul><ul><li>Transition from cell phones to smart phones. </li></ul><ul><li>Over 90% of 18-29 year olds use text messaging. </li></ul><ul><li>38% say mobile is more important than wallet. </li></ul>
  8. 8. Mobile is Social Facebook recently announced that 1/4 th of their monthly worldwide visits or about 75 million visits, are via mobile.
  9. 9. Mobile Internet expected to be 10x the size of Desktop Internet
  10. 10. Why? Mobile Advertising
  11. 11. The Opportunity To deliver permission based, targeted and easy to use branded promotion offers to millions of consumers via their mobile devices.
  12. 12. Why Now ? All of these devices combined represent the opportunity to redefine direct marketing & gives it a whole new meaning. There are now more mobile devices than televisions & computers combined
  13. 13. The Future! <ul><li>AdRBT for offer codes. </li></ul><ul><li>Link to Mobile Websites. </li></ul><ul><li>Mobile search location based. </li></ul><ul><li>Consumer loyalty opt-ins. </li></ul><ul><li>Location based advertising. </li></ul><ul><li>Targeting on mobile social communities. </li></ul><ul><li>GREEN – Paper free. </li></ul>
  14. 14. Real Estate <ul><li>AdRBT for pricing and info on listed properties. </li></ul><ul><li>Links to speed dial & mobile sites with details. </li></ul><ul><li>No more empty flyer holders. </li></ul><ul><li>Ideal for condos, large developments. </li></ul><ul><li>Digital signage integration. </li></ul><ul><li>Auto lead generation for agents. </li></ul><ul><li>Opt in for future property alerts. </li></ul><ul><li>Consumer can save info for later. </li></ul>
  15. 15. Event/Show Activation <ul><li>Activate venue relationships to drive site traffic. </li></ul><ul><li>Captive Audience. </li></ul><ul><li>Sponsor Sports/News/Artist Trivia. </li></ul><ul><li>Fans SMS A,B,C answers. </li></ul><ul><li>All participants get a response. </li></ul><ul><li>Use for Player/Artist of game votes. </li></ul><ul><li>Extend Print, Radio TV advertising. </li></ul>
  16. 16. Ad RBT Concept
  17. 17. AdRBT Benefits <ul><li>Vast Reach & High Penetration </li></ul><ul><ul><li>Metros, Tier 1, Tier 2, Tier 3 and Rural </li></ul></ul><ul><ul><li>Speak the language of your customer </li></ul></ul><ul><ul><li>Reaching over 2 crore consumers </li></ul></ul><ul><li>Zero Spillover </li></ul><ul><ul><li>No wasted impressions. </li></ul></ul><ul><ul><li>No more paying for ads that no one ever hears. </li></ul></ul>
  18. 18. AdRBT Benefits <ul><li>Ad Effectiveness </li></ul><ul><ul><li>Callers hear your message, and only your message </li></ul></ul><ul><ul><li>High brand recall </li></ul></ul><ul><li>Measureable </li></ul><ul><ul><li>State-of-the-art monitoring system </li></ul></ul><ul><ul><li>Detailed client reports </li></ul></ul>
  19. 19. AdRBT Benefits <ul><li>Interactive </li></ul><ul><ul><li>Call to action by pressing zero </li></ul></ul><ul><ul><li>Further engagement by SMS </li></ul></ul><ul><li>Targeting </li></ul><ul><ul><li>Region </li></ul></ul><ul><ul><li>Time of day </li></ul></ul><ul><ul><li>Day of week </li></ul></ul>
  20. 20. Case Study : Star Plus Objective: Drive up TRP in Hindi Speaking Markets Launch coincided with show start Ad Spots delivered: 800,000
  21. 21. Hero Honda
  22. 22. Apollo Hospitals
  23. 23. Philips
  24. 24. Nokia
  25. 25. Chevrolet
  26. 26. Case Study : Action Shoes Objective: Increase top of mind recall toward end of summer vacation Regions: Karnataka, Delhi, Mumbai Ad spots delivered: 400,000 Average Pick Up Time: 16 Seconds “ We were looking for a medium to reach remote parts of the country where conventional media reach is limited. StratosHear’s AdRBT solution was what we were looking for. An impulse-driven, high-reach medium bundled with high retention makes StratosHear a platform of choice for audio based advertising.” - Naresh Agarwal, Founding Member, Action Group
  27. 27. Other Clients
  28. 28. Marketing Opportunity… IRCTC SMS Description <ul><li>Demographics: </li></ul><ul><ul><li>Educated Consumers </li></ul></ul><ul><ul><li>Computer literate </li></ul></ul><ul><ul><li>Comfortable with E-commerce </li></ul></ul><ul><ul><li>Have disposable income for discretionary spend </li></ul></ul><ul><li>Traffic: </li></ul><ul><ul><li>2.5 Lakh SMS everyday, with 70% unique </li></ul></ul><ul><li>India’s largest Rail Booking Portal </li></ul><ul><li>Pan India operations </li></ul><ul><li>Message on successful booking of ticket </li></ul><ul><li>Message with tagged advertising </li></ul>Audience Demographics
  29. 29. Marketing Opportunity… IRCTC SMS <ul><li>Banner / Text ads on website </li></ul><ul><li>Email campaigns </li></ul><ul><li>Low conversions </li></ul><ul><ul><li>Lack of targeting – everyone sees the same message </li></ul></ul><ul><ul><li>Customer unwillingness to get distracted – focus on online transaction </li></ul></ul><ul><ul><li>Difficulty to induce “action” from interested customers </li></ul></ul><ul><li>Targeting : By City, Pin Code, Age, Gender, Mobile Number/Operator, Email ID, Occupation, Residence Address, Office Address, Marital Status </li></ul><ul><li>Segmentation : Class of travel, Origination, Destination, Train Category (Rajdhani, Shatabadi, Garib Rath etc.) </li></ul><ul><li>Consumer Mind Set : Post transaction customer service </li></ul>Traditional Online Advertising SMS to IRCTC users
  30. 30. Ad Illustration – IRCTC SMS Characters for Advertising Message - 80 Fro m: TA-IRCTC Dea r Mr Sharma , Yr Tkt with PNR 6426875710 has been booked for Travel Date 3-2-2010 Reliance Cashless Mediclaim of 3L for Family Rs 4555 SMS HEALTH to 139 T&C apply
  31. 31. 139 SMS…Marketing Opportunity <ul><li>Demographics: Traveller on rail, Mobile Literate, age: low 20s to low 40s </li></ul><ul><li>Traffic: 100.000 Lac SMS everyday and growing </li></ul><ul><li>5 lac calls everyday ( Ads for the advertisers by playing Jingles) </li></ul><ul><li>Targeting : By Metro, Circle </li></ul><ul><li>Segmentation : Class of travel, origination, destination, train category </li></ul><ul><li>Reach : All India across All Operators </li></ul><ul><li>India’s only 3 digit short code for Rail Enquiry </li></ul><ul><li>Pan India operations </li></ul><ul><li>Instant Response </li></ul><ul><li>Query response with tagged advertising </li></ul>Audience Demographics Description Value to Advertisers
  32. 32. 139 SMS… Value to Advertiser
  33. 33. Ad Illustration – 139 SMS Characters for Advertising Message - 80 From: 139 PNR 6426875710 Train : 5959 Pass-1: B1 , 17 CL: 3A Dt: 23-6-2009 Toshiba India’s most energy efficient 5 star rated air conditioner
  34. 34. WHAT IS ROCKETALK? Fastest Growing Social Networking space on Mobile (India) Available as Mobile Application & WAP Unique Feature: Can record & send P2P video, audio & photo messages
  35. 35. Inbox. Where users receive communication from communities, other users or from the RockeTalk system Create and join communities on RockeTalk The RockeTalk gallery. Check out videos, photos and mixed media here! 4,36,780 impressions a day The RockeTalk Home Screen Your profile, settings, log & your important stuff! 1,32,600 impressions a day The First Stop. Snapshot of What’s Hot & New! 1,86,924 impressions/day IM on phone: Google Talk, Yahoo, AOL, MSN Friends: Friend-list & Advance Search for Friends RT Fun Zone: Astrology, News, Movies, Music, Sports, Religion Notifications: Real-time Notifications of friends’ activities
  36. 36. WHO ARE ROCKETALK USERS? Segmented User-base (By Geography) RockeTalk users are spread across India, with higher concentrations in North, South and West.
  37. 37. WHO ARE ROCKETALK USERS? By Age By Gender Segmented User-base …. Most of our users are of the age group 18 to 34, a perfect match for most brands. The credibility of RockeTalk is reflected in its high percentage of female users.
  38. 38. WHO ARE ROCKETALK USERS? By Education Segmented User-base …. If you have the brand, we have the TG to offer your brand solutions: From college-going youth to post-graduate earning professionals.
  39. 39. ROCKETALK ‘REACH’? Rest of the World: 1 Million India Audience: 1.2 Million Page Views per month: 200 Million New Users per Month: 2 Lakh RockeTalk’s user-base is one of the largest credible social spaces on mobile in India. It allows Brands easy reach into Metros and small towns.
  40. 40. ENGAGED ROCKETALK USERS Number of visits / Users / Month 8.3 Data Usage / User / Month 8 MB to 12 MB Content Downloads / User / Month 2.8 content pieces Voice & Video Message Streams / 24 hrs 3.5 million Engaged users with high data consumption, content download, social interactions & contesting. Opportunity for multiple brand engagement solutions .
  41. 41. Advertising Opportunities for Brands
  42. 42. BRAND TICKERS & STICKERS Home Screen Tickers Home Screen Tickers : Used for Brand activity announcements as the user logs in Brand Sticker : Brand stickers are Brand Logo + Brand proposition served on profile pages Brand Stickers
  43. 43. LINKS TO EXTERNAL ADS Link to Brand URL Prominent Links to Brand ads (Videos, Photos, Slideshows or Brand Pages) Link to Brand Pictures/ Videos < 1/4 > Back
  44. 44. LEAD CAPTURING Lead Driving Banners Brand Page Lead Capturing Form Lead Capturing: For brands seeking user enquiries or product queries, RockeTalk can deliver high credibility leads using banners, brand pages and Lead Generation forms.
  45. 45. INBOX BRAND VIDEO MESSAGE BROADCAST Brand Video/Photo/Slideshow Broadcast: Brand message works best when delivered as rich media content. Rocketalk is uniquely placed to broadcast your brand message to RockeTalk user Inbox.
  46. 46. BRAND VIDEOS & SLIDESHOWS Brand on Rocketalk Multimedia Gallery: Brand’s Video ads and slideshows find high visibility as ‘FEATURED CONTENT’ on Rocketalk Gallery.
  47. 47. BRAND AUDIO AS DEFAULT ‘BUZZ’ Brand ‘Buzz’ sent by user Brand ‘Buzz’ received by friend Brand Message/Melody as Buzz: ‘Buzz’ is a ‘Hello Notification’ (audio file) users send to friends to say Hi! This buzz is changed frequently and offers brand jingles a great viral opportunity.
  48. 48. BRAND AD BANNERS & CONTEST <ul><li>Ad Banners on all primary sections of RockeTalk </li></ul><ul><li>Banners leading to Brand activity/contest page </li></ul><ul><li>Brand jingle can be auto-played on page with banner </li></ul>Ad Banners: High Visibility Ad Banners for brands leading to brand activity pages. Auto-Play Jingles : Jingles set to accompany the banner & play on loading of page.
  49. 49. BRANDED CONTESTS Participate Browse Entries Branded Contest: The contesting section of RockeTalk can power any Brand-led contest – from Quiz formats to contests that require users to send in their video, picture, audio or text entries over mobile
  50. 50. BRANDED POLLS Branded Polls Poll Results Branded Polls: Polls and surveys on RockeTalk are hugely popular. Allows brands visibility and a quick look at user interest. Some of our popular surveys included: India Love Survey, Your Favourite Brand Survey
  51. 51. BRANDED COMMUNITIES Interactive Talk Shows, Free Inbox Subscriptions, Counselling Branded Communities: Communities are high engagement spots for Brands that allow repeat interaction with users. We can create special branded communities and/or host branded moderated talk shows on already popular communities.
  52. 52. Brand Partners
  53. 53. Targeting and optimization based on Geography Channel/Section Daypart Gender Behavior   Our Brand partners Operator Handset Copyright © MobiAdz – A Stratoshear Company Site representation of marquee International and Indian portals
  54. 54. Mobile’s Influence – India Stats! Copyright © MobiAdz – A Stratoshear Company http://www Over 150 mn mobile internet users 653.92 Mn mobile users 6 Bn calls everyday 19mn SMS sent per month * Source: TRAI Tele Density of 55.38% ARPU – INR 505/- 2 nd Largest mobile market in the world 50 Million 3G enabled handsets
  55. 55. Indian WAP User – Catch them on the GO!! Copyright © MobiAdz – A Stratoshear Company Metro Audience 10% - Delhi 7% - Mumbai 4% - Chennai 3.1% - Hyd 3% - B’lore 30.6 mn purchased train/flight ticket, 39.6 mn purchased movie tickets Consumption driven by LACK of another option 48.9% visit SNS 42.1% of all users look for unlimited GPRS YouTube features in Top 10 List 50.8% Men and 40.5% Women take part in Mobile Contests * Source: TRAI
  56. 56. Growth Drivers Copyright © MobiAdz – A Stratoshear Company Content Devices Technology Mobile Internet Users Mobile Marketing Location Based M Blogging/ SNS M Commerce Mobile Gaming 3 G WIMAX Smart Phones E-book Reader Wearable Device Open Source Software
  57. 57. Desktop v/s Mobile - Numbers say the story!! Copyright © MobiAdz – A Stratoshear Company Mobile Internet http://www. Online Advertising 150 mn internet mobiles v/s 81 mn computer internet Personal device v/s Machine 40 mins avg time on mobile net v/s 11 mins avg time on desktop net 55% population penetration v/s 7% population penetration Need we say more? * Source: TRAI & IAMAI Reach refined audience of SEC A+, A v/s SEC A, B, C M:F Ratio – 65:35 v/s 80:20 Clear Communication: 2/3 banners per page v/s 4/5 banners per page
  58. 58. Small screen v/s Large Screen Email SNS News Sports Copyright © MobiAdz – A Stratoshear Company Mobile Computer
  59. 59. Our Technology Copyright © MobiAdz – A Stratoshear Company
  60. 60. Text Adz Copyright © MobiAdz – A Stratoshear Company Text Ad Leading To Landing Page
  61. 61. Display Adz Copyright © MobiAdz – A Stratoshear Company Banner Ad Leading To Landing Page
  62. 62. Video Adz Copyright © MobiAdz – A Stratoshear Company Banner Ad Video Landing Page Leading To
  63. 63. MobiAdz Reach Copyright © MobiAdz – A Stratoshear Company > 150 mn Imp Per Month ( 1 bn by Sept) > 50+ Publisher Partnerships > Focus on APAC > Focus on developing local publishing content > Choice of Youth, Sports, News, Business Channel > Choice of CPM and CPC publishing of ads
  64. 64. Thank You <ul><li>Vishal Mehra Senior Manager StratosHear Technologies Private Limited # 981183-69-69 Email : </li></ul>