On October 23rd, 2014, we updated our
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Mobile devices serve as part of identity, ring-tones, answer-tones, designer phones.
Tool for information, entertainment, music & photos.
Ubiquitous uptake regardless of culture.
Transition from cell phones to smart phones.
Over 90% of 18-29 year olds use text messaging.
38% say mobile is more important than wallet.
Why? Mobile Advertising
Ad RBT Concept
Our Partnerships Current Status : Airtel ’s AdRBT Subscriber base 1.2 m Average calls per day: 4 Total Monthly Impressions: 120m Potential Subscriber Base : Idea & Tata Indicom + Tata DoCoMo Inventory in the pipeline aiming at a Herculean potential subscriber base .
1 million users-enabled (~20% of population) in 2 years (2007-2009)
100 clients in all media sectors : print, outdoor, TV, in-store, on-pack, Web, etc.
Coca-Cola / Singapore
5 millions cans produced with a Colorcode : Coke, Sprite & Coke Zero
Activation campaign offering free wallpapers, ringtones and EA games
Newspapers, outdoor & in-store media used to support mobile campaign
Great success with thousands of downloads & contract renewed
E-Commerce / Japan Fuji TV / Amazon.co.jp
Partnership with Adobe, Fuji TV, TBS since 2006
Successful launch of many e-commerce projects including Amazon on Fuji TV
Colorcodes used for Cinema ticket booking, resell of digital goods (e.g. EA games, MP3, ringtones, wallpapers), real-time auctions, and virtually to sell any consumer goods or services from a traditional media to a mobile phone
Discovery Channel / Singapore
First regional magazine (Asia-Pacific) to use Colorcode
Mobile-Editorial, Video, ringtone downloads, etc.
Reader ’s engagement with Q&A, polls, contests, etc.
Very fast pick-up rate (<3 months) and still growing
Opportunity for CRM data collection & new advertising
ColorZip Brand Activation
ColorZip QR codes activate traditional and digital media by providing an opportunity for the consumer to engage directly with the brand at time of viewing.
The ease of consumer experience is another advantage.
By leveraging ColorZip QR Codes, consumers are simply able to scan the code and immediately be directed to their desired information, app, call center, coupon or video without having to enter long URLs or phone numbers from their mobile device.
The analytics which are available to the brand through the ColorZip campaign will also enable them to measure statistics around the consumer ’s interaction with the product or advertisement.
Using codes in an integrated way, across media will significantly increase results
The technology is universally used across a wide range of age groups .
IRCTC 139 SMS + Voice
Comfortable with E-commerce
Have disposable income for discretionary spend
5 Lakh SMS everyday, with 70% unique consumers.
Over 6 lakh Voice Calls on the 139 Helpline number.
India ’s largest Rail Booking Portal
Pan India operations
Message on successful booking of ticket
Message with tagged advertising
Brand Messages/Jingles on 139 Countrywide Helpline
Mobile Marketing Takeaways
Location-based targeting is a critical distinction that makes mobile more powerful than other channels. Knowing where a mobile user is - can help brands know which content is most relevant to deliver.
Mobile Marketing provides enormous opportunity to engage with consumers and to deliver content previously limited by constraints of channels and space.
Companies who are not already engaging with stakeholders via mobile are missing infinite business and revenue-generating opportunities created by exponential mobile growth. And, once mobile is even more pervasive in a few years, businesses who are not in the mobile space risk being squeezed out by competitors.
Mobile is not just a channel for businesses to push out information. As "search" is the top mobile activity, Companies must position their brands and mobile offerings aligned with consumer expectations.