5 Stupid, Must Avoid, Mistakes To Prevent You From Unwittingly Sabotaging Your Next Mobile Marketing Campaign

1. 5 Stupid, Must-Avoid, Mistakes To
Prevent You From Unwittingly
Sabotaging Your Next
Mobile Marketing Campaign
(Part 1)
1. The Anti-Spam Cops Are Watching.
Even though you're running a mobile marketing campaign, your
business is still subject to the CAN-SPAM Act of 2003. In short, the
US the CAN-SPAM Act 2003 and the Telephone Consumer
Protection Act of 1991 which regulates the sending of commercial
text messages applies to mobile marketing too.
Failing to comply with either of these acts, and other similar
international laws, has resulted in huge fines and penalties for
offenders.
For example, the Timberland clothing and boots company, paid $7
million to settle a class-action lawsuit for engaging in an unsolicited
mobile marketing campaign operated between 2003–2008.
The money went to the consumers who received the unsolicited texts.
2. Not targeting your customer.
You must target your customers in order for your mobile marketing
campaign to be effective. Widely spamming your target audience is
just as ineffective as e-mail marketing spam.

2. One of the neat features of text-based mobile marketing is that you
can specifically target demographic and segregated consumer
groups. This allows you to send highly relevant messages that are
more likely to be successful.
Take the example of US-based Delta Air Lines which targeted
frequent flyers by encouraging them to text the name of a global
destination in short code to receive tips on local business practices
about the selected location.
This campaign allowed Delta to send participants relevant and
targeted messages and to further enhance and manage the flight
options provided on Delta's mobile Internet site.
3. Not Fully Using Short Message Service (SMS) Unique Push
Technology.
Without a doubt, mobile marketing is a superior way to engage
consumers effortlessly. To get the most bang for your buck, business
owners should fully utilize the SMS unique push technology. So
instead of sending consumers unfocused, widely broadcast
messages.
Savvy business owners use SMS messaging to push messages
relevant to their consumers identified needs and desires.
This is important because what you're really doing is establishing a
relationship with your customer. If all your customer ever receives
from you are widely disseminated broadcast messages which have
nothing to do with their interest or desires, the likelihood that they will
grow weary and mistrustful of future messages is great.
Instead, find creative ways to provide information on products and
services that your target audience truly needs. This will allow you to
be perceived as a caring, understanding and authoritative source of
valuable information.

3. Gain your clients trust, and get them on board, by providing a
valuable free resource that they can use. And keep them on board for
the long-term by continuing to provide valuable information.