GRO

322 views
297 views

Published on

Published in: Education, Health & Medicine
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
322
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

GRO

  1. 1. Project GROVictoria India Service Design Jam 2011Anish DasguptaKomal LakhanpalRaghav SethiReuben DSilva
  2. 2. Discover
  3. 3. We approached the keyword from differ-ent perspectives. Words like technology,emotion, time, nature, negative vs. positivegrowth, and obstacles to growth arose.We then attempted to narrow down onwhat elements of growth we wanted ourservice to stand for.
  4. 4. Emotion drives growthNurturing relationships Education and HealthTechnological advancement leading to human impairment.
  5. 5. Scenario
  6. 6. ?
  7. 7. Define
  8. 8. What does it do? GRO is a service which provides pooled resources and encouragement to urban children between the age of 8-18 years to undertake sports and physical activity they might not have the opportunity to avail of. - Provide opportunity/ resources - Encourage physical activity - Foster friendships - Harness passion
  9. 9. + Develop
  10. 10. Customer journey - School/ Teachers - Friends/ Neighbours - Advertisements - Internet - GRO users
  11. 11. Persona 01Name: RohanAge: 8Where: MumbaiGender: MaleFamily: Parents + 1 siblingFinancial situation: Middle classSkills: Computer savvy, AcademicPersonality: IntrovertLikes: Videogames, YouTube, FacebookNeeds: Outlet for energy, outdoor activityWants: Junk food, Latest gadgets and toys.
  12. 12. Persona 02Name: PriyaAge: 12Where: From Delhi to MumbaiGender: FemaleFamily: Parents, only childFinancial situation: Middle classSkills: Music, good speakerPersonality: ExtrovertLikes: AthleticsWants: Social interaction within an inclusiveenvironmentNeeds: Fit in, Fulfill personal aspirationsLimitation: Physically impaired
  13. 13. Persona 03Name: VinayAge: 16Where: MumbaiGender: MaleFamily: Parents+2 siblingsFinancial situation: Middle classSkills: HIghly academicPersonality: Competitive, DeterminedLikes: Books, Politics, GeographyWants: Quality education, High profile careerNeeds: Holistic growth, Stress management
  14. 14. On your mark. Get set. Team ARRK

×