What You REALLY Need To Know About Social Media

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What You REALLY Need To Know About Social Media

  1. 1. What You Really Need to Know About Social Media in Canada ~~~ Today vs. Tomorrow May 27, 2010 Krista Napier Senior Analyst, IDC Canadian Emerging Technology
  2. 2. Social Media Today… © 2001, iUniverse, Inc. All Rights Reserved
  3. 3. …has an image problem noise © 2001, iUniverse, Inc. All Rights Reserved
  4. 4. L Canadian Business Perceptions “What comes to mind when you think of social media?” Source: IDC Canada, 2009.
  5. 5. But What Does It All Mean? 84% Have No Idea Social Networking Analytics Adoption Mainstream Markets The Chasm Late Market Early Markets Innovators Early Adopters Early Majority Late Majority Laggards 2.5% 13.5% 34% 34% 16% Source: IDC Canada, 2010 All Rights Reserved © 2001, iUniverse, Inc.
  6. 6. Why Bother…Unless You Measure © 2001, iUniverse, Inc. All Rights Reserved
  7. 7. Security: Do you have a social media policy? 60 50 40 Yes 30 In Development No plans 20 Don't know 10 0 2009 2010 Source: 2001, iUniverse, © IDC Canada, 2010 Inc. All Rights Reserved
  8. 8. Social Media Tomorrow © 2001, iUniverse, Inc. All Rights Reserved
  9. 9. Tools are great… Dell has sold $6.5M in additional product through Twitter campaigns alone …but think beyond the tools: Social Media + CRM = SCRM © 2001, iUniverse, Inc. All Rights Reserved
  10. 10. Devices as Enablers: iPad Source: 2001, iUniverse, © IDC Canada, 2010 Inc. All Rights Reserved
  11. 11. Tweetdeck © 2001, iUniverse, Inc. All Rights Reserved
  12. 12. Social Media: Not Just For Sales/Marketing Anymore " # Communication with ' # stakeholders & # # '($ $ # % Intelligence " ! # ! Sales/Product ! © 2001, iUniverse, Inc. All Rights Reserved of the following activities is your company undertaking in the social media space? Source: IDC Canada, 2010, Q: Which
  13. 13. Digital Economy Consultation © 2001, iUniverse, Inc. All Rights Reserved
  14. 14. Questions Krista Napier knapier@idccanada.com Twitter: KristaNapier Blog: http://kristanapier.blogspot.com © 2001, iUniverse, Inc. All Rights Reserved

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