Your SlideShare is downloading. ×
Social Media Success Stories
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Social Media Success Stories

944
views

Published on

by Sionne Roberts , presented at the social media event Conversations, Connections & Opportunities, by Visability.ca on May 27, 2010 …

by Sionne Roberts , presented at the social media event Conversations, Connections & Opportunities, by Visability.ca on May 27, 2010

Published in: Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
944
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Media Success Stories Sionne Roberts May 27, 2010
  • 2. Context 2 Online Marketing Optimization
  • 3. Social Media 3
  • 4. Social Media 4
  • 5. Success What is the definition of success? 5
  • 6. Success 6
  • 7. Success “Measurable and positive impact on business outcomes.” 7
  • 8. Success 8
  • 9. Success “Not everything that counts can be measured. Not everything that can be measured counts.” 9
  • 10. Success A. Proactive B. Reactive 10
  • 11. Stories 11
  • 12. Stories Telecommunications company. International. 20,000+ employees. 12
  • 13. Stories 13
  • 14. Stories 14
  • 15. Stories Started small. Customer service focus. Listening. 15
  • 16. Stories Enlisted volunteers - from 7, up to 50. Engaging, and sharing. Managing workflow. 16
  • 17. Stories 17
  • 18. Stories June 2009: ““shoretel or avaya? Time for a new phone system very soon” Responded within 15 minutes. Referral to partner… 18
  • 19. Stories $250K sales transaction! “selected AVAYA as our new phone system. Excited by the technology and benefits” 19
  • 20. Social Media Success? 20
  • 21. Takeaways Starting small IS an option. Listen, share, be helpful. Use tools & get organized 21
  • 22. Stories 22
  • 23. Stories Social Commerce Site. “American Idol for t-shirt designs” Vote, Submit, Buy. 23
  • 24. Stories 24
  • 25. Stories 25
  • 26. Stories Very strong Community focus. Social Media + “low-tech” industry. Voice of the user. 26
  • 27. Stories 27
  • 28. Stories 28
  • 29. Takeaways Simple is also effective. Be genuine. Embrace creativity. 29
  • 30. Social Media Success? 30
  • 31. Stories 31
  • 32. Stories Second-largest Insurer in Canada Part of Aviva plc - UK. 3,500 employees. 32
  • 33. Stories 33
  • 34. Stories 34
  • 35. Stories 35
  • 36. Stories 36
  • 37. Stories 5.5MM banner impressions; poor CTR Paid Search = less than 1% of traffic TV = 0.15% lift in site visits 37
  • 38. Stories The PR Approach: • Overall = 65,000,000 impressions • 39,000,000 call-to-action impressions • Print Articles: 203 • Online Articles: 287 • Broadcast Segments: 52 38
  • 39. Stories A winning effort overall: • 447,443 registered program participants • ~6400 per day • NUMBER OF REGISTERED PARTICIPANTS EXCEEDED TARGET BY 1,118% 39
  • 40. Stories Social Media “pass along” activity was key • ~90% of global Aviva tweets were about ACF • 74.8% of all campaign traffic came as a result of sharing by idea creators 40
  • 41. Stories 41
  • 42. Stories 42
  • 43. Takeaways Social Media = effective “medium”. Enlist your constituents in activity. Go Viral. 43
  • 44. Stories 44
  • 45. Social Media Success? 45
  • 46. Social Media Success Stories Questions? www.visability.ca @sionneroberts @visability_ca 46