Social Media – It’s Not Rocket Science!

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by Jonathan Litwack, presented at the social media event Conversations, Connections & Opportunities, by Visability.ca on May 27, 2010

by Jonathan Litwack, presented at the social media event Conversations, Connections & Opportunities, by Visability.ca on May 27, 2010

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  • 1. “Conversations, Connections & Opportunities” Social Media For Your Organization. Thursday, March 27, 2010
  • 2. “Conversations, Connections & Opportunities” Social Media For Your Organization SOCIAL MEDIA It’s Not Rocket Science… 2 © 2001, iUniverse, Inc. All Rights Reserved
  • 3. “Conversations, Connections & Opportunities” Social Media For Your Organization Social Media Web-based conversations between people and organizations Some Examples: -Product Reviews -Ratings -Recommendations -Videos -Photos -Comments 3 © 2001, iUniverse, Inc. All Rights Reserved
  • 4. “Conversations, Connections & Opportunities” Social Media For Your Organization Social Channels The platforms that social media live on -Social Networks (Facebook, MySpace, LinkedIn) -Video Sharing Platforms (YouTube) -Photo Sharing Platforms (Flickr) -Blogs -Microblogs (Tumblr) -Nanoblogs (Twitter) -Social Linking Sites (Digg, Delicious, Stumbleupon) 4 © 2001, iUniverse, Inc. All Rights Reserved
  • 5. “Conversations, Connections & Opportunities” Social Media For Your Organization Social Media Traditional Activities P r i n t | T V | O u t d o o r | D i r e c t “Tradigital” Activities Banner Ads | Microsites | Brand Sites | Email Social Media Activities Monitoring | Blogging / Tweeting | Community Building | Supporting | M e a s u r i n g 5 © 2001, iUniverse, Inc. All Rights Reserved
  • 6. “Conversations, Connections & Opportunities” Social Media For Your Organization Social Monitoring Tools & Platforms that allow you to stay aware of activity on social channels that impacts your brand and / or product 6 © 2001, iUniverse, Inc. All Rights Reserved
  • 7. “Conversations, Connections & Opportunities” Social Media For Your Organization Blogging / Tweeting The “Broadcasting” aspect of Social Media Unlimited text, photos, videos, 140 character limit etc. 7 © 2001, iUniverse, Inc. All Rights Reserved
  • 8. “Conversations, Connections & Opportunities” Social Media For Your Organization Community Building The “Friending” aspect of Social Media Open Public Communities Open or Private Branded Communities Enterprise Owned Corporate Communities 8 © 2001, iUniverse, Inc. All Rights Reserved
  • 9. “Conversations, Connections & Opportunities” Social Media For Your Organization What is Facebook? Facebook is a social network that connects people to others and things that matter to them 9 © 2001, iUniverse, Inc. All Rights Reserved
  • 10. “Conversations, Connections & Opportunities” Social Media For Your Organization How Does My Organization Benefit from it? Greater Relationships with Consumers • Ability to engage on a 1 to 1 level with your Fans and Fanatics • Better insights into the conversations regarding your brand and products • Direct channel into your audiences personal news feed Greater Business Results • Access to a channel with over 12MM Canadians over 18 • Greater SEO via vanity URLs • Potential traffic driver back to your website • Additional channel for customer acquisition • Lead Generation and sales via Facebook Applications 10 © 2001, iUniverse, Inc. All Rights Reserved
  • 11. “Conversations, Connections & Opportunities” Social Media For Your Organization Product Consideration on Facebook 11 © 2001, iUniverse, Inc. All Rights Reserved
  • 12. “Conversations, Connections & Opportunities” Social Media For Your Organization Product Consideration on Facebook 12 © 2001, iUniverse, Inc. All Rights Reserved
  • 13. “Conversations, Connections & Opportunities” Social Media For Your Organization eCommerce on Facebook 13 © 2001, iUniverse, Inc. All Rights Reserved
  • 14. “Conversations, Connections & Opportunities” Social Media For Your Organization Promotions & Contests on Facebook 14 © 2001, iUniverse, Inc. All Rights Reserved
  • 15. “Conversations, Connections & Opportunities” Social Media For Your Organization Events & Offline Promotions on Facebook 15 © 2001, iUniverse, Inc. All Rights Reserved
  • 16. “Conversations, Connections & Opportunities” Social Media For Your Organization Games & Activities on Facebook 16 © 2001, iUniverse, Inc. All Rights Reserved
  • 17. “Conversations, Connections & Opportunities” Social Media For Your Organization What is YouTube? YouTube is a video sharing website that allows people to connect with each other through comments, ratings and video responses 17 © 2001, iUniverse, Inc. All Rights Reserved
  • 18. “Conversations, Connections & Opportunities” Social Media For Your Organization How Does My Organization Benefit from it? Free Video Streaming • Broadcast your organizations video content in HD Greater Business Results • 2nd Most Frequented Search Engine Online • Greater broadcast reach via keyword optimization • Potential traffic driver back to your website • Additional channel for customer acquisition 18 © 2001, iUniverse, Inc. All Rights Reserved
  • 19. “Conversations, Connections & Opportunities” Social Media For Your Organization Advertising on YouTube 19 © 2001, iUniverse, Inc. All Rights Reserved
  • 20. “Conversations, Connections & Opportunities” Social Media For Your Organization Product Consideration on YouTube 20 © 2001, iUniverse, Inc. All Rights Reserved
  • 21. “Conversations, Connections & Opportunities” Social Media For Your Organization What is Twitter? Twitter is a “nano-blogging” platform that allows you to connect with your audiences, broadcast news & updates and link to websites, photos and videos 21 © 2001, iUniverse, Inc. All Rights Reserved
  • 22. “Conversations, Connections & Opportunities” Social Media For Your Organization Twitter Tools - Tweetdeck 22 © 2001, iUniverse, Inc. All Rights Reserved
  • 23. “Conversations, Connections & Opportunities” Social Media For Your Organization Twitter Tools - CoTweet 23 © 2001, iUniverse, Inc. All Rights Reserved
  • 24. “Conversations, Connections & Opportunities” Social Media For Your Organization How Does My Organization Benefit from it? Greater Relationships with Consumers • Ability to engage on a 1 to 1 level with your Fans and Fanatics • Better insights into the conversations regarding your brand and products • Direct channel into your audiences personal news feed Greater Business Results • Can be automatically populated from news feeds, blog posts, etc. • Potential traffic driver back to your website • Additional channel for customer acquisition • Lead Generation and sales via direct customer communications • Innovation insights 24 © 2001, iUniverse, Inc. All Rights Reserved
  • 25. “Conversations, Connections & Opportunities” Social Media For Your Organization Sales on Twitter 25 © 2001, iUniverse, Inc. All Rights Reserved
  • 26. “Conversations, Connections & Opportunities” Social Media For Your Organization Support on Twitter 26 © 2001, iUniverse, Inc. All Rights Reserved
  • 27. “Conversations, Connections & Opportunities” Social Media For Your Organization Weird on Twitter 27 © 2001, iUniverse, Inc. All Rights Reserved
  • 28. “Conversations, Connections & Opportunities” Social Media For Your Organization SOCIAL MEDIA Putting It All Together Case Study: Ford Fiesta Movement 28 © 2001, iUniverse, Inc. All Rights Reserved
  • 29. “Conversations, Connections & Opportunities” Social Media For Your Organization Who •Ford wanted to connect with Gen Y •Male & Female •First car buyers •Low HHI 29 © 2001, iUniverse, Inc. All Rights Reserved
  • 30. “Conversations, Connections & Opportunities” Social Media For Your Organization What A select number of contest entrants would be given a Ford Fiesta to capture the experience for fans around the world to see Contestants had to prove their social influence to qualify 30 © 2001, iUniverse, Inc. All Rights Reserved
  • 31. “Conversations, Connections & Opportunities” Social Media For Your Organization How Participants blog, tweet, shoot video & photos and rally their friends to support them As a result you get… 31 © 2001, iUniverse, Inc. All Rights Reserved
  • 32. “Conversations, Connections & Opportunities” Social Media For Your Organization Social Results: •11 million Social Networking impressions •5 million engagements on social networks (people sharing and receiving) •11,000 videos posted •15,000 tweets.. not including retweets •13,000 photos Business Results: •50,000 hand raisers •38% awareness by Gen Y about the product, without spending a dollar on traditional advertising 32 © 2001, iUniverse, Inc. All Rights Reserved
  • 33. “Conversations, Connections & Opportunities” Social Media For Your Organization 33 © 2001, iUniverse, Inc. All Rights Reserved
  • 34. “Conversations, Connections & Opportunities” Social Media For Your Organization Thank You jonathan.litwack@momentum.com Twitter: jonlitwack Blog: http://jonlitwack.com 34 © 2001, iUniverse, Inc. All Rights Reserved