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Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
Marketing Communications & Public Relations 2.0
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Marketing Communications & Public Relations 2.0

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by Mark Evans, presented at the social media event Conversations, Connections & Opportunities, by Visability.ca on May 27, 2010 …

by Mark Evans, presented at the social media event Conversations, Connections & Opportunities, by Visability.ca on May 27, 2010

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Transcript

  • 1. Marketing, Communications and Public Relations 2.0
  • 2. Social Media Magic Doesn’t Happen
  • 3. Conversation vs. a Broadcast
  • 4. Why is Social Media a Big Deal? Engage and have conversations with consumers Build stronger relationships Monitor your brand and products Improve customer service Competitive intelligence
  • 5. The Benefits of Social Media
  • 6. Facebook: Facebook 485M registered users; 225M in October 2009 Twitter: Twitter 79 million users; 5million a year ago YouTube: YouTube Delivering 2B streams/day, compared with 1B in October 2009 LinkedIn: LinkedIn 65 million members
  • 7. 13.2 million Facebook users in Canada, 7th- largest population globally 3M Twitter users 57% of online Canadians use social networks at least once a month; 82% of Gen Y consumers use social networks each month
  • 8. How Canadians Use Social Media
  • 9. Yet, many companies are still afraid to embrace social media.
  • 10. Why?
  • 11. Don't understand it Don't know how much it will cost Can’ Can’t see how to measure ROI AND
  • 12. Many services are free but……. but……. …… It takes time, money and resources to implement and effectively run social media programs.
  • 13. It’s A Lot of Work Social media well is far from glamorous. It takes time and involves a lot of blocking and tackling on a daily basis.
  • 14. but… Yes, but… The tools are cool but even the best tools are worthless without a clear goal of what and how they should be used.
  • 15. Wrong It needs to be integrated into your marketing and sales activities
  • 16. Social Media is All About the Numbers
  • 17. Nope…Size Doesn’t Matter
  • 18. That’s Wrong, Too ROI depends on how you define investment
  • 19. Social Media in Three Steps
  • 20. Discovery
  • 21. Strategy
  • 22. Tactics
  • 23. Blogs…Still Alive and Well
  • 24. Jeff Wiener
  • 25. Easier and quicker than a blog; multiples updates per day Lets you be part of the conversation; real- time discussions Can be used for a variety of purposes such as customer service, feedback/suggestions, news/info updates
  • 26. Source: Sysomos
  • 27. Facebook Users (Globally)
  • 28. Canadians Love Watching Videos
  • 29. Sadly, Not Enough Companies
  • 30. Monitoring/Measurement
  • 31. What Do You Measure? - Activity - Sentiment - Demographics - Location - Web Site Traffic - Leads - Sales
  • 32. Mark Evans ME Consulting: www.markevans.ca Phone: 416-669-7028 Twitter: @markevans Blogs: markevanstech.com, twitterrati.com

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