Leveraging Facebook Marketing For Your Organization

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by Roy Pereira, presented at the social media event Conversations, Connections & Opportunities, by Visability.ca on May 27, 2010 …

by Roy Pereira, presented at the social media event Conversations, Connections & Opportunities, by Visability.ca on May 27, 2010

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  • 1. “Leveraging Facebook for your Organization” Session 4A; Roy Pereira @ Shiny Agency Thursday, March 27, 2010
  • 2. Agenda • Why Facebook? • Facebook 101 • Your Company in Facebook • Facebook on Your Web Site • Promoting Your Business on Facebook 2 © 2001, iUniverse, Inc. All Rights Reserved
  • 3. Who Am I ? • Roy Pereira <roy@ShinyAgency.com> • Over 40 campaigns on Facebook • Co-Founded FacebookCamp (Toronto) • Largest Facebook Dev Garage in the world! • Co-Founded Refresh Partners in May 2007 • 1st Marketing Agency focused on Social Networks • Founded Shiny Agency in May 2009 • Specialized marketing agency focused on bringing brands to social networks 3 © 2001, iUniverse, Inc. All Rights Reserved
  • 4. Some of Our Facebook Campaigns 4 © 2001, iUniverse, Inc. All Rights Reserved
  • 5. Why is Facebook so important to us? WHY FACEBOOK? 5 © 2001, iUniverse, Inc. All Rights Reserved
  • 6. Facebook’s Growth Monthly Active Users (M) 100 million via mobile 6 © 2001, iUniverse, Inc. All Rights Reserved
  • 7. Facebook = Real-Time-Web • Daily: • 175 million active users • 55 million status updates • Weekly: • 3.5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared • Monthly: • 2.5 billion photos uploaded • 3.5 million events created 7 © 2001, iUniverse, Inc. All Rights Reserved
  • 8. Canada on Facebook The Territories: 0% Alberta: 11% The Maritimes: 8% British Columbia: 14% Manitoba: 3% Quebec: 19% Saskatchewan: 3% Ontario: 40% Canada: 15 million users Source: FacebookSocialAds, Jan, 2010 8 © 2001, iUniverse, Inc. All Rights Reserved
  • 9. Canadian Demographics Source: FacebookSocialAds, Jan, 2010 9 © 2001, iUniverse, Inc. All Rights Reserved
  • 10. Facebook Around the World Number of 12 month 6 month Rank Country Facebook users growth % growth % 1 USA 101,303,240 140.8% 46.0% 2 UK 22,625,300 51.5% 20.9% 3 Turkey 16,943,780 113.6% 36.8% 4 Indonesia 14,681,580 1536.7% 126% 5 France 14,290,700 117% 32.6% 6 Canada 14,228,460 31% 19% 7 Italy 13,272,760 137.6% 30% 8 Philippines 8,387,560 2046.8% 208.4% 9 Spain 7,701,200 196.7% 33.4% 10 Australia 7,611,920 75.8% 25.7% Source: Facebook, Dec 2009 © 2001, iUniverse, Inc. All Rights Reserved
  • 11. So that you can talk to your kids and sound like you are hip FACEBOOK 101 11 © 2001, iUniverse, Inc. All Rights Reserved
  • 12. What is on your mind? Get Involved What are your friends up to? On-the-fly conversations This is what it is all about! 12 © 2001, iUniverse, Inc. All Rights Reserved
  • 13. Photos are the #1 activity Your digital life Wow, lots of personal info… 13 © 2001, iUniverse, Inc. All Rights Reserved
  • 14. More photos on Facebook than next 5 nearest competitors 14 © 2001, iUniverse, Inc. All Rights Reserved
  • 15. Great Communication Channel Lots of Fans 15 © 2001, iUniverse, Inc. All Rights Reserved
  • 16. 85 million monthly active users play FarmVille 16 © 2001, iUniverse, Inc. All Rights Reserved
  • 17. Facebook Outside of Facebook.com 17 © 2001, iUniverse, Inc. All Rights Reserved
  • 18. Facebook’s “Like” Takes Over the World 18 © 2001, iUniverse, Inc. All Rights Reserved
  • 19. Not Just On the Web 19 © 2001, iUniverse, Inc. All Rights Reserved
  • 20. FACEBOOK PAGES 20 © 2001, iUniverse, Inc. All Rights Reserved
  • 21. Facebook Fan Pages • Most brands have one • Easy to communicate with your ‘Fans’ • Easy to acquire Fans • Great central nexus to create brand awareness with your media and news udpates 21 © 2001, iUniverse, Inc. All Rights Reserved
  • 22. Custom Tab Send Updates Get Feedback Get Fans 22 © 2001, iUniverse, Inc. All Rights Reserved
  • 23. Most Popular Facebook Pages Number of Facebook Rank Facebook Fan Page Name Fans 1 Michael Jackson 10,551,163 2 Vin Diesel 7,232,745 3 Barack Obama 7,095,229 4 Facebook 6,662,703 5 Mafia Wars 6,426,482 6 Texas Hold'em Poker 5,848,694 7 Megan Fox 5,357,269 8 Starbucks 5,331,423 9 Lady Gaga 4,711,581 10 RIP Michael Jackson (We Miss You) 4,695,522 Source: Facebook, Jan 2010 23 © 2001, iUniverse, Inc. All Rights Reserved
  • 24. Non-Commercial Fan Pages Number of Facebook Rank Facebook Fan Page Name Fans 11 I love Sleep 4,682,956 12 Pizza 4,643,720 16 I need a vacation!!! 4,385,918 18 I really hate slow computers 4,016,919 I hate waking up during a good dream and it 20 3,835,373 won't come back! I don't get enough sleep because I stay up 22 3,170,874 late for no reason Randomely laughing because you 27 3,331,980 remembered something funny Random laughter when remembering 28 3,326,008 something Source: Facebook, Jan 2010 30 Pizza 3,306,364 24 © 2001, iUniverse, Inc. All Rights Reserved
  • 25. Custom Tabs • (Almost) anything goes in a Fan Page custom tab • This is where most “Branded” applications now reside 25 © 2001, iUniverse, Inc. All Rights Reserved
  • 26. “Applications” in Fan Pages 26 © 2001, iUniverse, Inc. All Rights Reserved
  • 27. Understand Who Your Fans Are 27 © 2001, iUniverse, Inc. All Rights Reserved
  • 28. Facebook on your web site OPENGRAPH / CONNECT 28 © 2001, iUniverse, Inc. All Rights Reserved
  • 29. 29 © 2001, iUniverse, Inc. All Rights Reserved
  • 30. 30 © 2001, iUniverse, Inc. All Rights Reserved
  • 31. 31 © 2001, iUniverse, Inc. All Rights Reserved
  • 32. 32 © 2001, iUniverse, Inc. All Rights Reserved
  • 33. ADVERTISING ON FACEBOOK 33 © 2001, iUniverse, Inc. All Rights Reserved
  • 34. Advertising on Facebook 34 © 2001, iUniverse, Inc. All Rights Reserved
  • 35. Target, Target, Target 35 © 2001, iUniverse, Inc. All Rights Reserved
  • 36. 36 © 2001, iUniverse, Inc. All Rights Reserved
  • 37. Only pay per click! 37 © 2001, iUniverse, Inc. All Rights Reserved
  • 38. “The age of privacy is over”, Mark Zukerburg, Jan 8, 2010 PRIVACY ON FACEBOOK 38 © 2001, iUniverse, Inc. All Rights Reserved
  • 39. Facebook Privacy (2005) http://mattmckeon.com/facebook-privacy/ 39 © 2001, iUniverse, Inc. All Rights Reserved
  • 40. Facebook Privacy (April 2010) http://mattmckeon.com/facebook-privacy/ 40 © 2001, iUniverse, Inc. All Rights Reserved
  • 41. Roy Pereira roy@ShinyAgency.com www.ShinyAgency.com 41 © 2001, iUniverse, Inc. All Rights Reserved