Developing Your Organization’s Social Media Policy
                    Dave Fleet


Thursday, March 27, 2010
Developing Your Organization’s Social Media Policy



    • Introduction
    • Getting started
    • Internal and external...
© 2001, iUniverse, Inc. All Rights Reserved
© 2001, iUniverse, Inc. All Rights Reserved
© 2001, iUniverse, Inc. All Rights Reserved
© 2001, iUniverse, Inc. All Rights Reserved
© 2001, iUniverse, Inc. All Rights Reserved
8
© 2001, iUniverse, Inc. All Rights Reserved
9
© 2001, iUniverse, Inc. All Rights Reserved
© 2001, iUniverse, Inc. All Rights Reserved
10 General Policy Tips


    1. Strategy and objectives first
    2. Pick your audience
    3. Leverage other organization...
12
© 2001, iUniverse, Inc. All Rights Reserved
http://www.flickr.com/photos/damiel/178236747/
    © 2001, iUniverse, Inc. All Rights Reserved
© 2001, iUniverse, Inc. All Rights Reserved
© 2001, iUniverse, Inc. All Rights Reserved
Blogging policy




© 2001, iUniverse, Inc. All Rights Reserved
External Policies




© 2001, iUniverse, Inc. All Rights Reserved
© 2001, iUniverse, Inc. All Rights Reserved
Source: http://www.respectresearchgroup.org




   © 2001, iUniverse, Inc. All Rights Reserved
Yes            Is the post positive or balanced?
                                                                  No
    ...
Questions




                                              linkedin.com/in/davefleet
© 2001, iUniverse, Inc. All Rights R...
Contact



    delicious.com/davefleet/policies

    •     linkedin.com/in/davefleet
    •     fleet@thornleyfallis.com
  ...
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Developing Your Organization’s Social Media Policy

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by DaveFleet, presented at the social media event Conversations, Connections & Opportunities, by Visability.ca on May 27, 2010

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Developing Your Organization’s Social Media Policy

  1. 1. Developing Your Organization’s Social Media Policy Dave Fleet Thursday, March 27, 2010
  2. 2. Developing Your Organization’s Social Media Policy • Introduction • Getting started • Internal and external policy considerations • Processes Our • Q&A a ge nda 2 © 2001, iUniverse, Inc. All Rights Reserved
  3. 3. © 2001, iUniverse, Inc. All Rights Reserved
  4. 4. © 2001, iUniverse, Inc. All Rights Reserved
  5. 5. © 2001, iUniverse, Inc. All Rights Reserved
  6. 6. © 2001, iUniverse, Inc. All Rights Reserved
  7. 7. © 2001, iUniverse, Inc. All Rights Reserved
  8. 8. 8 © 2001, iUniverse, Inc. All Rights Reserved
  9. 9. 9 © 2001, iUniverse, Inc. All Rights Reserved
  10. 10. © 2001, iUniverse, Inc. All Rights Reserved
  11. 11. 10 General Policy Tips 1. Strategy and objectives first 2. Pick your audience 3. Leverage other organizational policies 4. Collaborate 5. Be tool-agnostic 6. Focus on the “CAN” 7. Include practical points 8. Use plain-language 9. Don’t reinvent the wheel 10. Communicate them! 11 © 2001, iUniverse, Inc. All Rights Reserved
  12. 12. 12 © 2001, iUniverse, Inc. All Rights Reserved
  13. 13. http://www.flickr.com/photos/damiel/178236747/ © 2001, iUniverse, Inc. All Rights Reserved
  14. 14. © 2001, iUniverse, Inc. All Rights Reserved
  15. 15. © 2001, iUniverse, Inc. All Rights Reserved
  16. 16. Blogging policy © 2001, iUniverse, Inc. All Rights Reserved
  17. 17. External Policies © 2001, iUniverse, Inc. All Rights Reserved
  18. 18. © 2001, iUniverse, Inc. All Rights Reserved
  19. 19. Source: http://www.respectresearchgroup.org © 2001, iUniverse, Inc. All Rights Reserved
  20. 20. Yes Is the post positive or balanced? No CONCURRENCE TROLLS A factual and well cited post, Is the person dedicated to which may agree or disagree degrading others? Yes MONITOR ONLY with you yet is not factually Avoid responding to No erroneous, a rant or rage, specific posts; monitor RAGER Yes bashing or negative in nature. and flag internally Is the posting a rant, rage, joke You can concur with the post, or satirical? let stand or provide a positive No review. FIX THE FACTS MISGUIDED Yes Do you want to respond? Do you wish to respond Are there erroneous facts? with factual information? No No UNHAPPY CUSTOMER RESTORATION LET STAND Yes Is the posting a result of a Yes Do you wish to rectify the Let the post stand – negative experience? situation reasonably? no response Yes RESPONSE CONSIDERATIONS Transparency Cite sources Timeliness Tone Influence © 2001, iUniverse, Inc. All Rights Reserved Adapted from Air Force Web Posting Response Assessment
  21. 21. Questions linkedin.com/in/davefleet © 2001, iUniverse, Inc. All Rights Reserved
  22. 22. Contact delicious.com/davefleet/policies • linkedin.com/in/davefleet • fleet@thornleyfallis.com • davefleet.com • @davefleet © 2001, iUniverse, Inc. All Rights Reserved
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