Eckhard Behrendt - id2market consulting


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Presentation to be discussed in EARMA's Conference at Braganza - Portugal 22 to 24 June 2011

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Eckhard Behrendt - id2market consulting

  1. 1. <ul><li>Workshop T4: </li></ul><ul><li>Support of enterprises and research institutes </li></ul><ul><li>in the innovation process </li></ul><ul><li>„ id2market“ </li></ul><ul><li>Eckhard Behrendt </li></ul><ul><li>id2market consulting </li></ul><ul><li>Neuenhagen/Berlin, Germany </li></ul>
  2. 2. Content <ul><li>Starting point </li></ul><ul><li>Why should a scientist go in touch with SMEs? </li></ul><ul><li>Highlights from EU documents (Innovation Union) </li></ul><ul><li>Current social challenges </li></ul><ul><li>From precompetitive to market oriented research </li></ul><ul><li>PDCA innovation cycle </li></ul><ul><li>Principle of innovation process </li></ul><ul><li>Change in workload between science and economy </li></ul><ul><li>What is your starting point in innovation? </li></ul><ul><li>Support by regional Enterprise Europe Network </li></ul><ul><ul><li>EU programmes </li></ul></ul><ul><ul><li>Business co-operation, transnational technology transfer </li></ul></ul><ul><ul><li>Success stories </li></ul></ul><ul><li>Final remarks </li></ul>
  3. 3. Starting points for further joint activities <ul><li>Very simple, sorry…: </li></ul><ul><li>Innovation is a permanent process, a cycle </li></ul><ul><li>Innovation = process from idea via research, technology and knowledge transfer towards a product on the market </li></ul><ul><li>Co-operation between all innovation partners is needed: scientists, producers, final users / consumers </li></ul>
  4. 4. Why should a Scientist go in touch with SMEs? <ul><li>SMEs are important partners of the economy on internal market </li></ul><ul><li>European Commission will support explicitely the innovation capacity of SMEs and will spend a total of 15% of RP7 </li></ul><ul><li>Programme „Research for the benefit of SMEs“ is very attractive for outsourcing of research activities </li></ul><ul><li>Scientists can participate in projects as RTD performers </li></ul><ul><li>Our future needs a closer link between Science and Economy (research and innovation) Communication Innovation Union Green Paper Innovation </li></ul>
  5. 5. Highlights selected from EU documents <ul><li>Innovation Union / Green Paper </li></ul><ul><li>Barriers to bring „ideas to market“ must be removed </li></ul><ul><li>Ideas are prevented from reaching the market by different conditions (financing, IPR, administrative regulations, public procurement….) </li></ul><ul><li>Knowledge transfer between business and academia should be strengthened, also transnationally </li></ul><ul><li>Ultimate users of innovations should be involved much earlier (also along the „value creation chain“ </li></ul><ul><li>EU funding should cover the full innovation cycle from research to market (id2market) </li></ul>
  6. 6. <ul><li>Radical and efficient change of Society and Economy </li></ul><ul><li>Global markets </li></ul><ul><li>New concepts of EU </li></ul><ul><li>From Idea to Market </li></ul>new needs  new ideas  new markets <ul><li>Climate change </li></ul><ul><li>Health and Age </li></ul><ul><li>Use of natural ressources </li></ul><ul><li>Energy security </li></ul><ul><li>Clean Transport </li></ul><ul><li>Use of Landscape </li></ul>*)Strohmeier, DG Research & Innovation Current Social Challenges *)
  7. 7. History of id2market <ul><li>From pre-competitive to market oriented research: </li></ul><ul><li>Till RP3: </li></ul><ul><li>Pre-competitive research was precondition for applications </li></ul><ul><li>Till RP7: </li></ul><ul><li>More priority to dissemination and exploitation of RTD results, no funding, but concept, potential impact… </li></ul><ul><li>From „RP8?“ </li></ul><ul><li>Integration of the whole innovation process from idea to product on the market (id2market) </li></ul>
  8. 8. PDCA innovation cycle (adapted from PDCA eco-management cycle by Kroll) Improvement New idea? Project application Project implementation Technology transfer Market acceptance? P – Plan,idea D – Do C – Check A - Act
  9. 9. Principle of innovation process
  10. 10. Change in workload between Science and Economy Workload, intensity Project duration idea product SCIENCE ECONOMY S Y N E R G Y
  11. 11. What is your starting point in innovation? <ul><li>You have some first ideas or </li></ul><ul><li>You have first ideas for potential partners or </li></ul><ul><li>You have first outlines / drafts for research or innovation projects or </li></ul><ul><li>Applications for R&D projects are available (not applied or rejected after first trial…) or </li></ul><ul><li>You are working on the basis of project workplans, you need support in the field of project management or </li></ul><ul><li>Research results are available, you need support for transnational technology transfer or </li></ul><ul><li>You are owner of a technology or a product or a service and you need partners for dissemination, support for your international fair activities or </li></ul><ul><li>You need information about foreign markets, venture capital, or, or,… </li></ul>
  12. 12. Support by Regional Enterprise Europe Network <ul><li>Information on all business related EU-topics </li></ul><ul><li>Advice on EU business promotion programmes </li></ul><ul><li>Assistance in finding co-operation partners for classic corporate collaboration and transnational technology transfers by brokerage events and business trips </li></ul><ul><li>Support of collaboration between academia and business within RP7 </li></ul>
  13. 13. Further contacts, information and advice <ul><li>After a first analysis of your needs based on the current state of play of the innovation activities : </li></ul><ul><li>Your Regional Enterprise Europe Network partner will discuss next steps in your successful innovation process </li></ul><ul><li>Address and link to further information: </li></ul><ul><li> </li></ul>
  14. 14. Enterprise Europe Network <ul><li>About 500 organisations </li></ul><ul><li>About 4.000 experts </li></ul><ul><li>Located in 40 countries </li></ul><ul><li>Performance per year: </li></ul><ul><ul><ul><li>About 50.000 technology audits </li></ul></ul></ul><ul><ul><ul><li>About 1.000 partnership agreements concluded </li></ul></ul></ul><ul><ul><ul><li>About 4.000 workshops, information and brokerage events organised </li></ul></ul></ul>
  15. 15. Helpful EU programmes <ul><li>7. EU RTD Framework programme </li></ul><ul><li>Competitiveness and Innovation Programme (CIP) </li></ul><ul><ul><li>Eco Innovation </li></ul></ul><ul><ul><li>LIFE Plus </li></ul></ul><ul><ul><li>Intelligent Energy - Europe (IEE II) </li></ul></ul><ul><ul><li>ICT-PCP </li></ul></ul><ul><ul><li>Marco Polo </li></ul></ul><ul><li>Support by Structural Funds </li></ul>
  16. 16. Business cooperation Transnational Technology Transfer <ul><li>BCD (Business Cooperation Database) </li></ul><ul><li>BBS (Bulletin Board System, TTT) Example next slide </li></ul><ul><li>Brokerage events </li></ul><ul><li>International Fairs </li></ul><ul><li>Business Trips </li></ul><ul><li>Market and country information </li></ul>
  17. 17. Business cooperation Transnational Technology Transfer <ul><li>2011/06/10 </li></ul><ul><li>Non-toxic alternative coating for protection of steel or copper against corrosion and wear </li></ul><ul><li>United Kingdom OFFER </li></ul><ul><li>In-situ detection of early osteoarthritis using nanoscale indentation-type atomic force microscopy </li></ul><ul><li>United Kingdom OFFER </li></ul><ul><li>inlet systems with piezoelectric leak valve for portable mass spectrometers </li></ul><ul><li>Russian Federation OFFER </li></ul><ul><li>Innovative hydraulic actuator for hydraulic elevators </li></ul><ul><li>Italy OFFER </li></ul><ul><li>Natural panel for thermal insulation realized from Opuntia Ficus Indica plant </li></ul><ul><li>Italy OFFER </li></ul><ul><li>Wind towers innovative design technology. </li></ul><ul><li>Italy OFFER </li></ul>
  18. 18. Success Stories Co-operation between Academia and Business
  19. 19. Success stories <ul><li>Tracking down partners for research funding </li></ul><ul><li>Germany / Poland </li></ul><ul><li>Access to EU funding | Automotive, Transport and Logistics </li></ul><ul><li>We have been using trams to get about European cities since the 1880s. But one German firm </li></ul><ul><li>looking to improve urban rail transport found it could reach its destination faster by hopping on </li></ul><ul><li>board the Enterprise Europe Network. </li></ul><ul><li>Portuguese technology helps Czech children </li></ul><ul><li>Czech Republic / Portugal </li></ul><ul><li>Technology transfer | Healthcare </li></ul><ul><li>A Portuguese SME and Czech surgeon collaborate on a medical breakthrough after linking up </li></ul><ul><li>through the Enterprise Europe Network. </li></ul><ul><li>The bones of a great deal </li></ul><ul><li>Spain / United Kingdom </li></ul><ul><li>Technology transfer | Healthcare </li></ul><ul><li>British company Orthos Limited has signed an exclusive patent license agreement with the </li></ul><ul><li>Biomedical Engineering Research Centre (CREB) at the Polytechnic University of Catalonia, thanks </li></ul><ul><li>to help from the Enterprise Europe Network. </li></ul>
  20. 20. Final remarks (1) <ul><li>I have tried </li></ul><ul><li>to present and to explain the support mechanisms for companies and research institutions in the innovation process from idea to product on the market </li></ul><ul><li>to motivate a closer co-operation between academia / science and economy / companies </li></ul><ul><li>to show the potential for synergy of this co-operation </li></ul><ul><li>to support and to pave the way of participation in the next and new „Research and Innovation Framework Programme“ for the whole innovation process „id2market“ </li></ul><ul><li>BUT: </li></ul>
  21. 21. Final remarks (2) <ul><li>BUT, resulting from discussions with EARMA members: </li></ul><ul><li>There is no place or reason to distinguish between </li></ul><ul><li>„ Good“ research (with direkt link to the market) </li></ul><ul><li>and </li></ul><ul><li>„ Bad“! research (indirekt or not connected with the market): </li></ul><ul><li>basic, social, cultural research </li></ul><ul><li>Selling of innovative products on </li></ul><ul><li>markets are the basis for workplaces, welfare of </li></ul><ul><li>society and also budgets for universities to </li></ul><ul><li>perform basic research </li></ul>
  22. 22. Thank you for your attention <ul><li>Eckhard Behrendt </li></ul><ul><li>id2market consulting </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li>Phone: 0049 173 9207673 0049 3342 202278 </li></ul>