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Eckhard Behrendt - id2market consulting

Eckhard Behrendt - id2market consulting



Presentation to be discussed in EARMA's Conference at Braganza - Portugal 22 to 24 June 2011

Presentation to be discussed in EARMA's Conference at Braganza - Portugal 22 to 24 June 2011



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    Eckhard Behrendt - id2market consulting Eckhard Behrendt - id2market consulting Presentation Transcript

      • Workshop T4:
      • Support of enterprises and research institutes
      • in the innovation process
      • „ id2market“
      • Eckhard Behrendt
      • id2market consulting
      • Neuenhagen/Berlin, Germany
    • Content
      • Starting point
      • Why should a scientist go in touch with SMEs?
      • Highlights from EU documents (Innovation Union)
      • Current social challenges
      • From precompetitive to market oriented research
      • PDCA innovation cycle
      • Principle of innovation process
      • Change in workload between science and economy
      • What is your starting point in innovation?
      • Support by regional Enterprise Europe Network
        • EU programmes
        • Business co-operation, transnational technology transfer
        • Success stories
      • Final remarks
    • Starting points for further joint activities
      • Very simple, sorry…:
      • Innovation is a permanent process, a cycle
      • Innovation = process from idea via research, technology and knowledge transfer towards a product on the market
      • Co-operation between all innovation partners is needed: scientists, producers, final users / consumers
    • Why should a Scientist go in touch with SMEs?
      • SMEs are important partners of the economy on internal market
      • European Commission will support explicitely the innovation capacity of SMEs and will spend a total of 15% of RP7
      • Programme „Research for the benefit of SMEs“ is very attractive for outsourcing of research activities
      • Scientists can participate in projects as RTD performers
      • Our future needs a closer link between Science and Economy (research and innovation) Communication Innovation Union Green Paper Innovation
    • Highlights selected from EU documents
      • Innovation Union / Green Paper
      • Barriers to bring „ideas to market“ must be removed
      • Ideas are prevented from reaching the market by different conditions (financing, IPR, administrative regulations, public procurement….)
      • Knowledge transfer between business and academia should be strengthened, also transnationally
      • Ultimate users of innovations should be involved much earlier (also along the „value creation chain“
      • EU funding should cover the full innovation cycle from research to market (id2market)
      • Radical and efficient change of Society and Economy
      • Global markets
      • New concepts of EU
      • From Idea to Market
      new needs  new ideas  new markets
      • Climate change
      • Health and Age
      • Use of natural ressources
      • Energy security
      • Clean Transport
      • Use of Landscape
      *)Strohmeier, DG Research & Innovation Current Social Challenges *)
    • History of id2market
      • From pre-competitive to market oriented research:
      • Till RP3:
      • Pre-competitive research was precondition for applications
      • Till RP7:
      • More priority to dissemination and exploitation of RTD results, no funding, but concept, potential impact…
      • From „RP8?“
      • Integration of the whole innovation process from idea to product on the market (id2market)
    • PDCA innovation cycle (adapted from PDCA eco-management cycle by Kroll) Improvement New idea? Project application Project implementation Technology transfer Market acceptance? P – Plan,idea D – Do C – Check A - Act
    • Principle of innovation process
    • Change in workload between Science and Economy Workload, intensity Project duration idea product SCIENCE ECONOMY S Y N E R G Y
    • What is your starting point in innovation?
      • You have some first ideas or
      • You have first ideas for potential partners or
      • You have first outlines / drafts for research or innovation projects or
      • Applications for R&D projects are available (not applied or rejected after first trial…) or
      • You are working on the basis of project workplans, you need support in the field of project management or
      • Research results are available, you need support for transnational technology transfer or
      • You are owner of a technology or a product or a service and you need partners for dissemination, support for your international fair activities or
      • You need information about foreign markets, venture capital, or, or,…
    • Support by Regional Enterprise Europe Network
      • Information on all business related EU-topics
      • Advice on EU business promotion programmes
      • Assistance in finding co-operation partners for classic corporate collaboration and transnational technology transfers by brokerage events and business trips
      • Support of collaboration between academia and business within RP7
    • Further contacts, information and advice
      • After a first analysis of your needs based on the current state of play of the innovation activities :
      • Your Regional Enterprise Europe Network partner will discuss next steps in your successful innovation process
      • Address and link to further information:
      • www.ec.europa.eu/enterprise-europe-network
    • Enterprise Europe Network
      • About 500 organisations
      • About 4.000 experts
      • Located in 40 countries
      • Performance per year:
          • About 50.000 technology audits
          • About 1.000 partnership agreements concluded
          • About 4.000 workshops, information and brokerage events organised
    • Helpful EU programmes
      • 7. EU RTD Framework programme
      • Competitiveness and Innovation Programme (CIP)
        • Eco Innovation
        • LIFE Plus
        • Intelligent Energy - Europe (IEE II)
        • ICT-PCP
        • Marco Polo
      • Support by Structural Funds
    • Business cooperation Transnational Technology Transfer
      • BCD (Business Cooperation Database)
      • BBS (Bulletin Board System, TTT) Example next slide
      • Brokerage events
      • International Fairs
      • Business Trips
      • Market and country information
    • Business cooperation Transnational Technology Transfer
      • 2011/06/10
      • Non-toxic alternative coating for protection of steel or copper against corrosion and wear
      • United Kingdom OFFER
      • In-situ detection of early osteoarthritis using nanoscale indentation-type atomic force microscopy
      • United Kingdom OFFER
      • inlet systems with piezoelectric leak valve for portable mass spectrometers
      • Russian Federation OFFER
      • Innovative hydraulic actuator for hydraulic elevators
      • Italy OFFER
      • Natural panel for thermal insulation realized from Opuntia Ficus Indica plant
      • Italy OFFER
      • Wind towers innovative design technology.
      • Italy OFFER
    • Success Stories Co-operation between Academia and Business
    • Success stories
      • Tracking down partners for research funding
      • Germany / Poland
      • Access to EU funding | Automotive, Transport and Logistics
      • We have been using trams to get about European cities since the 1880s. But one German firm
      • looking to improve urban rail transport found it could reach its destination faster by hopping on
      • board the Enterprise Europe Network.
      • Portuguese technology helps Czech children
      • Czech Republic / Portugal
      • Technology transfer | Healthcare
      • A Portuguese SME and Czech surgeon collaborate on a medical breakthrough after linking up
      • through the Enterprise Europe Network.
      • The bones of a great deal
      • Spain / United Kingdom
      • Technology transfer | Healthcare
      • British company Orthos Limited has signed an exclusive patent license agreement with the
      • Biomedical Engineering Research Centre (CREB) at the Polytechnic University of Catalonia, thanks
      • to help from the Enterprise Europe Network.
    • Final remarks (1)
      • I have tried
      • to present and to explain the support mechanisms for companies and research institutions in the innovation process from idea to product on the market
      • to motivate a closer co-operation between academia / science and economy / companies
      • to show the potential for synergy of this co-operation
      • to support and to pave the way of participation in the next and new „Research and Innovation Framework Programme“ for the whole innovation process „id2market“
      • BUT:
    • Final remarks (2)
      • BUT, resulting from discussions with EARMA members:
      • There is no place or reason to distinguish between
      • „ Good“ research (with direkt link to the market)
      • and
      • „ Bad“! research (indirekt or not connected with the market):
      • basic, social, cultural research
      • Selling of innovative products on
      • markets are the basis for workplaces, welfare of
      • society and also budgets for universities to
      • perform basic research
    • Thank you for your attention
      • Eckhard Behrendt
      • id2market consulting
      • www.id2market.eu
      • [email_address]
      • Phone: 0049 173 9207673 0049 3342 202278