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Social Media and Engagement: Strategies and Case Studies 101 - ULI Fall Meeting 102611
Social Media and Engagement: Strategies and Case Studies 101 - ULI Fall Meeting 102611
Social Media and Engagement: Strategies and Case Studies 101 - ULI Fall Meeting 102611
Social Media and Engagement: Strategies and Case Studies 101 - ULI Fall Meeting 102611
Social Media and Engagement: Strategies and Case Studies 101 - ULI Fall Meeting 102611
Social Media and Engagement: Strategies and Case Studies 101 - ULI Fall Meeting 102611
Social Media and Engagement: Strategies and Case Studies 101 - ULI Fall Meeting 102611
Social Media and Engagement: Strategies and Case Studies 101 - ULI Fall Meeting 102611
Social Media and Engagement: Strategies and Case Studies 101 - ULI Fall Meeting 102611
Social Media and Engagement: Strategies and Case Studies 101 - ULI Fall Meeting 102611
Social Media and Engagement: Strategies and Case Studies 101 - ULI Fall Meeting 102611
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Social Media and Engagement: Strategies and Case Studies 101 - ULI Fall Meeting 102611

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  • 1. SOCIAL MEDIA & ENGAGEMENT: STRATEGIES AND CASE STUDIES 101 October 26, 2011
  • 2.  
  • 3. <ul><li>Co-Founder of Maven, a full service, strategic communications agency located in Philadelphia </li></ul><ul><li>Specialized expertise in professional service, commercial and residential real estate communications </li></ul><ul><ul><li>@rebeccadevine </li></ul></ul><ul><ul><li>LinkedIn: www.linkedin.com/rebeccadevine </li></ul></ul><ul><ul><li>Website: www.mavenagency.com </li></ul></ul>Rebecca Devine, Principal Maven Communications
  • 4. Is CRE Social?
  • 5. What are the benefits of Social Media for CRE? <ul><li>Grow brand awareness </li></ul><ul><li>Recruitment </li></ul><ul><li>Thought leadership </li></ul><ul><li>Increase web traffic </li></ul><ul><li>Conversions and sales </li></ul><ul><li>Promote products or services </li></ul><ul><li>Create advocates </li></ul><ul><li>Industry Research </li></ul><ul><li>Customer loyalty </li></ul><ul><li>People prefer doing business with those they know! </li></ul>
  • 6. How can CRE use Social Media? Executive Positioning:   Demonstrate thought leadership and become an expert. Network and build your list of prospects and contacts. Sales and Marketing:  Promote specific properties, promotions and discounts; create an online identity for your brand. Human Resources:  Prescreen candidates on LinkedIn; foster better internal communications through private communities Market Research:  &amp;quot;Listen&amp;quot; and gain insight into trends , public opinion &amp; opportunities Customer Service:  Answer questions, solve problems, take the conversation offline
  • 7. CRE Social Media Tools <ul><li>  Network and recruit with company profiles, groups, answers </li></ul><ul><li>Create communities and advocates with company pages, fan pages, groups, widgets </li></ul><ul><li>  Research, promotions, customer service, drive web traffic </li></ul>  Video marketing, event marketing, fundraising opportunities, product demonstrations Thought Leadership and expert positioning, connect with customers, generate media interest Location based marketing, deals and promotions
  • 8. <ul><li>Set clear, measurable objectives.  Is your objective to: </li></ul><ul><ul><li>Increase awareness? Drive traffic to the website? </li></ul></ul><ul><ul><li>Promote a specific product, property or event? </li></ul></ul><ul><ul><li>Increase support or sales? </li></ul></ul><ul><li>Target your audience:   who, what, where?  </li></ul><ul><li>Listen to the conversation </li></ul><ul><ul><li>Follow on Twitter (use hash tags) </li></ul></ul><ul><ul><li>Google Alerts </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><li>Set Guidelines </li></ul>  Developing your strategy Phase I
  • 9. <ul><li>Choose your tools – LinkedIn, Facebook, Twitter? </li></ul><ul><li>Allocate appropriate resources </li></ul><ul><li>Create content worth talking about </li></ul><ul><li>Link blogs and other social media accounts to your website to ensure seamless integration </li></ul><ul><li>Measure results, adjust </li></ul>Developing your strategy Phase II
  • 10. ROI: Sales and Beyond <ul><li># of Followers/Fans </li></ul><ul><li>Web traffic </li></ul><ul><li>Sales </li></ul><ul><li>Engagement and participation </li></ul><ul><li>Track with Tools </li></ul><ul><ul><li>Google Analytics </li></ul></ul><ul><ul><li>TweetDeck </li></ul></ul><ul><ul><li>Facebook Insights </li></ul></ul>
  • 11. <ul><ul><li>Transparency &amp; authenticity </li></ul></ul><ul><ul><li>Develop relationships &amp; encourage the conversations </li></ul></ul><ul><ul><li>Try to add value to your industry and community </li></ul></ul><ul><ul><li>Connect with the influencers / help them find you </li></ul></ul><ul><ul><li>Set measurable objectives </li></ul></ul><ul><ul><li>For maximum ROI: “Build communities” instead of “doing communications” </li></ul></ul>Tips for Social Media Success

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