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<ul><li>Innovative, Full Service Real Estate Investment and development Firm with 35+ years Industry Experience </li></ul>...
Bristol, CT Master Developer Nashua, NH Master Developer Glen Cove, NY Master Developer Huntington Station, NY Master Deve...
13 <ul><li>The Market Wants a New Product – Urban Suburbia </li></ul><ul><li>Transit oriented </li></ul><ul><li>Cultural v...
We go nowhere  without public support
A Brief History of Entitlement Work…
 
Traditional Approach:  Us v. Them Confrontational, Lines Drawn in the Sand,  The Negotiation
 
 
 
<ul><ul><ul><li>U RBAN NODES IN SUBURBIA </li></ul></ul></ul><ul><ul><ul><li>U RBAN </li></ul></ul></ul><ul><ul><ul><li>DE...
If You Don’t Manage the Conversation…
It Will Manage You!
Plan Over Process:  An  Inclusive and Constructive Approach
<ul><li>Crowdsourcing  is the act of sourcing tasks traditionally performed by specific individuals (within a Company / Co...
<ul><li>First Of Its Kind Crowdsourced Placemaking Program </li></ul><ul><li>Patent Pending  </li></ul><ul><li>Transparent...
Pop Up Piazza Bristol, CT – 15,000+ !!!
 
Bristol CT, October 11 2011: 7-0 Unanimous Vote Celebrating Bristol’s Approval
5-0 Unanimous Vote Approving Concept Plan Community Involvement = Community Support Crowdsourced Placemaking in Hempstead,...
7 Traditional Media is Catching On…
LESSONS LEARNED <ul><li>Community Sentiment Necessitates Bringing in the Silent Majority (not the Oligarchies) </li></ul><...
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Social Media and Engagement: Strategies and Case Studies 101 (Brandon Planker) - ULI Fall Meeting 102611

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  • Transcript of "Social Media and Engagement: Strategies and Case Studies 101 (Brandon Planker) - ULI Fall Meeting 102611"

    1. 1. 1
    2. 2. <ul><li>Innovative, Full Service Real Estate Investment and development Firm with 35+ years Industry Experience </li></ul>2 <ul><li>Residential </li></ul><ul><li>Commercial </li></ul><ul><li>Cultural </li></ul><ul><li>Entertainment </li></ul><ul><li>Marine Uses </li></ul><ul><li>Hotel </li></ul><ul><li>Hospitality </li></ul><ul><li>Mixed Use </li></ul>Renaissance: Background & Experience
    3. 3. Bristol, CT Master Developer Nashua, NH Master Developer Glen Cove, NY Master Developer Huntington Station, NY Master Developer Waterbury, CT Master Developer Hempstead, NY Master Developer Branded Leader in Comprehensive Downtown Redevelopment
    4. 4. 13 <ul><li>The Market Wants a New Product – Urban Suburbia </li></ul><ul><li>Transit oriented </li></ul><ul><li>Cultural venues </li></ul><ul><li>Artist lofts </li></ul><ul><li>Entertainment venues </li></ul><ul><li>Ethnic restaurants </li></ul><ul><li>Educational opportunities </li></ul><ul><li>Reduced Crime </li></ul><ul><li>Retail/Commercial </li></ul><ul><li>Vibrancy and Energy </li></ul><ul><li>A true sense of place </li></ul><ul><li>The Public Must Understand The Process and the Benefits </li></ul>The Market Demands Downtown Living…
    5. 5. We go nowhere without public support
    6. 6. A Brief History of Entitlement Work…
    7. 8. Traditional Approach: Us v. Them Confrontational, Lines Drawn in the Sand, The Negotiation
    8. 12. <ul><ul><ul><li>U RBAN NODES IN SUBURBIA </li></ul></ul></ul><ul><ul><ul><li>U RBAN </li></ul></ul></ul><ul><ul><ul><li>DENSITY </li></ul></ul></ul><ul><ul><ul><li>H EIGHT </li></ul></ul></ul><ul><ul><ul><li>Q UEENSIFICATION </li></ul></ul></ul>
    9. 13. If You Don’t Manage the Conversation…
    10. 14. It Will Manage You!
    11. 15. Plan Over Process: An Inclusive and Constructive Approach
    12. 16. <ul><li>Crowdsourcing  is the act of sourcing tasks traditionally performed by specific individuals (within a Company / Corporation) to an undefined large group of people or community (the crowd) through an open call. </li></ul><ul><li>Crowdsourced Placemaking  is the act of sourcing placemaking tasks traditionally performed by planners and real estate developers to a large group of community members (the crowd) through an open call. </li></ul>
    13. 17. <ul><li>First Of Its Kind Crowdsourced Placemaking Program </li></ul><ul><li>Patent Pending </li></ul><ul><li>Transparent Process </li></ul><ul><li>Online Forum / Community (ala Facebook) </li></ul><ul><li>Online Voting Application (ala YouTube) </li></ul><ul><li>In Person Meetings </li></ul><ul><li>1200+ Members Strong! </li></ul>Crowdsourced Placemaking: Turning Apathy into Energy
    14. 18. Pop Up Piazza Bristol, CT – 15,000+ !!!
    15. 20. Bristol CT, October 11 2011: 7-0 Unanimous Vote Celebrating Bristol’s Approval
    16. 21. 5-0 Unanimous Vote Approving Concept Plan Community Involvement = Community Support Crowdsourced Placemaking in Hempstead, NY
    17. 22. 7 Traditional Media is Catching On…
    18. 23. LESSONS LEARNED <ul><li>Community Sentiment Necessitates Bringing in the Silent Majority (not the Oligarchies) </li></ul><ul><li>The “Conversation” Will Happen So Engage the Community </li></ul><ul><li>It is a Dialogue, Not Just Information </li></ul><ul><li>Be Earnest and Authentic </li></ul><ul><li>Social Media is a Tool – Need Fertile Soil & Practitioner </li></ul><ul><li>Process Over Plan </li></ul><ul><li>At Root, We Are All Human, Social Beings </li></ul>
    19. 24. 37
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