Social Media Marketing




 Social Media Phenomenon
 S i l M di Ph
   By Virtual Project Consulting
Agenda


1.
1 Social Media Phenomenon

2. Why Social Media Marketing
     y                      g

3. How Social Media wi...
Social Media Phenomenon

Engagement with online
communities to generate
exposure,
exposure, opportunity
                 t...
Social Media Model


               Informing
                           Demonstrating
  Empowering

                     ...
Traditional vs Social Media Marketing
Traditional Marketing versus SMM

Traditional marketing is more about pushing
• Website pushes message out
• E-mail market...
Why Social Media Marketing
Source: Social Media Marketing Industry Report by
Michael Stelzner April 2010
Why Social Media Marketing

Use Social Networking site to listen online:
• What people are saying about company
• About yo...
Changing Landscape

First Age         Second Age          Third Age




Uni-Directional      Bi-Directional   Multi-Direct...
How SM will increase ROI
5 Steps to increase ROI
1. Business strategy to increase exposure to your
   products and service...
Which Social Media Platform

            • Fastest growing Social Media platform
            • 75 million unique visitors ...
Other Social Media

                                   Social
   BLOGS           YOUTUBE                        FORUMS
   ...
Social Media facts
Interesting facts about SM:
• SM is growing 10 times the speed of internet
  – Took Google 10 years to ...
For information about using social media
for marketing your business online visit us
                            online,
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The social media phenomenon

  1. 1. Social Media Marketing Social Media Phenomenon S i l M di Ph By Virtual Project Consulting
  2. 2. Agenda 1. 1 Social Media Phenomenon 2. Why Social Media Marketing y g 3. How Social Media will increase ROI 4. Which Social Media Platform
  3. 3. Social Media Phenomenon Engagement with online communities to generate exposure, exposure, opportunity t it and sales Viral by nature Part of Web 2.0 Interactive, dynamic I t ti d i environment where individuals, consumers and business collaborate and communicate
  4. 4. Social Media Model Informing Demonstrating Empowering Reminding Persuading Involving
  5. 5. Traditional vs Social Media Marketing
  6. 6. Traditional Marketing versus SMM Traditional marketing is more about pushing • Website pushes message out • E-mail marketing pushing message out • Broadcasting Social Media Marketing is about: • E Engaging i a t i in two-way conversation with th ti ith the prospect or customer • Conversation, obtain feedback • Emphasis on connecting and sharing p g g
  7. 7. Why Social Media Marketing Source: Social Media Marketing Industry Report by Michael Stelzner April 2010
  8. 8. Why Social Media Marketing Use Social Networking site to listen online: • What people are saying about company • About your products • About your brand Social networking is a long term activity • Build your presence, your reputation, your credibility over time
  9. 9. Changing Landscape First Age Second Age Third Age Uni-Directional Bi-Directional Multi-Directional Participatory TV, Print TV Print, Radio Interactive ( (Social Media)) 1950-1995 1995-2002 2002-Today
  10. 10. How SM will increase ROI 5 Steps to increase ROI 1. Business strategy to increase exposure to your products and services 2. Establish presence in marketplace 3. Expand your reach 4. 4 Nurture relationships create partnerships relationships, 5. Properly maintain a presence, be an industry leader
  11. 11. Which Social Media Platform • Fastest growing Social Media platform • 75 million unique visitors in January TWITTER 2010 • Used by 94% of marketers • 500 million active users; growing with illi ti i ith 700 000 new members per day FACEBOOK • Create, participate in groups, share photos, videos, photos videos audios • More than 70 million professionals use LinkedIn it to exchange information, ideas, opportunities
  12. 12. Other Social Media Social BLOGS YOUTUBE FORUMS Bookmarking g People are P l Delicious : a 400 million watching 2 social An Internet active blogs billion videos bookmarking forum, or growing by per day day. service that i h message 80,000 per day Every minute allows users board, is an 24 hours of to tag, save, online video are manage and d discussion being share web site uploaded. pages
  13. 13. Social Media facts Interesting facts about SM: • SM is growing 10 times the speed of internet – Took Google 10 years to grow to 50 million users – Took Facebook only 19 months – More time spent on SOCIAL MEDIA than with TV, radio, newspapers combined • www.FriendFeed.com = an aggregator tool, pulls in everything that you’re active on that has a feed in it. • Use SM to get y g your customers to become brand evangelists
  14. 14. For information about using social media for marketing your business online visit us online,

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