Social media integration
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Social media integration Presentation Transcript

  • 1. Social Media Marketing Social Media Integration By Virtual P j B Vi l Project C Consulting li
  • 2. Agenda 1. 1 Benefits of Social Media Marketing 2. Reputation Marketing p g 3. Brand Management 4. How To Use Social Media 5. Social Media Integration
  • 3. Benefits of Social Media Marketing Benefits of a Social Media Marketing: • Capture right conversations • Captivate your audiences • Create high-quality backlinks to website g q y • Protecting your brand; reserve your name on top social networks • Maximise your marketing investment while saving you time and money “visibility equals opportunity“ • get found by your ideal client
  • 4. Reputation Marketing Build Your Reputation • Be yourself, authenticity • Be transparent, share information • Be positive • Be patient, with time you build larger network – Your reputation will solidify to allow your business to grow; it accelerates at a very quick pace • Be a contributor, be involved in conversation be contributor conversation, willing to give more than what you’ll get in return
  • 5. Brand Management Consumers force companies to open branding Brand Create Engagement E t Engagement Talk ith T lk with customer Integrate SM into I t t i t Marketing Plan Win Reach More engagement, More reach
  • 6. How to use Social Media 5 EASY STEPS: 1. Define your Goals 2. Create Social Media marketing strategy 3. 3 Establish core Social Media foundation 4. Establish/revisit business blog 5. Maintain profiles on selected tools
  • 7. Get Started STEP 1: Define Your Goals for Social Media: • What’s your goal using SM & Social Networking sites? • Answers to why your business will use Social Media • Be specific about what you want to achieve • Use numbers to quantify your plan • Be clear on: – What your keywords are – What your message is – Who your audience is y
  • 8. Get Started STEP 2: Create Social Media Marketing Strategy: g gy • What’s your overall marketing goal? • How will SM integrate with existing marketing strategy? • How much time can be devoted to SMM? • Who is the person(s) to participate? • Research where target audience hangs out. • Do you have a Content Strategy to integrate? • What are best practices to apply? Click here for free Social Media Strategy template
  • 9. Create Profiles STEP 3: Establish core Social Media foundation 1. Create profile on Twitter 2. Create 2 C t profile on F fil Facebook b k 3. Create profile on LinkedIn 4. Create profile on niche networking site(s) as per strategy t t
  • 10. Business Blog STEP 4: Your Business Needs a Blog: g • Blog will create powerful presence where people can learn more about you/company, your beliefs and values, services • Content-marketing platform to start building a body of published work on the web • Content is keyword rich and very focused on the niche • Start attracting organic search results • Drive all traffic to blog as the Hub of Communication • Use blog to build credibility and influence as thought leader • People go to blog; learn more about you, leave comments
  • 11. Maintain Social Network Profiles STEP 5: Maintenance options: p • Assign Social Media Marketing role to a specific person in your company (e g (e.g. communications officer) • Outsource this aspect of marketing to specialists (Virtual Social Media Assistant) • Have a daily, weekly, monthly check list • Monitor and Measure
  • 12. Social Media Integration BUSINESS BLOG TWITTER FACEBOOK LINKEDIN OTHER
  • 13. Integration Between Social Sites Different Uses: • Connect, build rapport; have casual conversations in 140 characters on Twitter • Post content, pictures and videos on Facebook • E t bli h your expertise with relevant, i f Establish ti ith l t informative, ti resourceful articles to Business Group on LinkedIn • Use Business Blog to offer value and build trust • Automatically send blog posts to Twitter, Facebook, LinkedIn • Connect Twitter to Facebook and LinkedIn(optional) • Use Ping.fm to update all social networks at once
  • 14. Monitoring Recommended websites for monitoring • Google alerts – your name, misspellings of your name, misspellings of your domain name, and keywords within your industry i d t • For Twitter: (some favorites) – www.SocialOomph.com – www.TweetDeck.com – www.search.Twitter.com – www twellow com www.twellow.com
  • 15. Free Measurement Tools Examples of free tools: • Technorati (Number of links ‘authority’) • Del.icio.us (quality and type of coverage) • Google analytics ( g y (site statistics) ) • Flickr (photo views) • Feedburner (subscribers) • Google Blog Search (clipping service) • Yahoo pipes (manage RSS) • Compete, Alexa (traffic) p ( ) • Quantcast (ratings and demographics)
  • 16. Social Media Tools Too many to list here – just highlights • www.backtype.com is a conversational search engine to index and connect millions of conversations from blogs, social networks and other social media so people can find, follow and share comments. • www.FriendFeed.com = aggregator, to pull in what has a feed in it, whether it's Twitter or , LinkedIn or Facebook or YouTube. • www Ping fm = send updates to all social www.Ping.fm networks from one place
  • 17. Best Practices Social Media Marketing puts huge emphasis on: • Transparency • Interactivity • Authenticityy Essentially use Social Networking to: • Build credibility • Create relationships, give first, listen Social Networking is a long term activity: • You build your presence, your reputation and your credibility over time
  • 18. Pitfalls To Avoid Social Media pitfalls to avoid • Lack of strategy – Have strategic intent with everything you do online and offline • No ROT = Return On Time • Listen in on conversation, participate ,p p – Pay attention, control conversation if negative • Avoid Me Me Me – it’s not all about you Me, Me, it s – make about people you want to attract rather than all about you
  • 19. Partner With Professionals Visit Virtual Project Consulting •Establish a Social Media Project •Do it with simple Social Media Starter Project Kit •High Level Project Plan: High 1. Define your goals 2. 2 Create Social Media Marketing Strategy 3. Establish core Social Media foundation 4. 4 Establish/revisit business blog 5. Maintenance Find everything you need to establish your business presence on social media sites!
  • 20. Expected Benefits Benefits from Social Media Marketing Project: • Ongoing networking and conversations ability • Capture the right conversations and captivate your audiences • Protecting your brand • Maximizing your marketing investment while saving you time and money Become Social Media empowered
  • 21. In Conclusion THE CONVERSATION: The art of Listening, Learning and Sharing Blogging: Business Blog Micro Blogging: Twitter RSS: Feeds from blog Social Networking: Facebook Niche Networks: LinkedIn Video sharing: YouTube, etc YouTube LEVERAGE FROM WEB 2.0 POTENTIAL TO CREATE AN INTERACTIVE, DYNAMIC ENVIRONMENT FOR YOUR BUSINESS AND CUSTOMERS
  • 22. Find our Social Media Starter Kit and start your own social media project t d ! i l di j t today!