Social Media Marketing
Grow Your Business: Part 3
By Virtual Project Consulting

Agenda
1. Benefits of Social Media Marketing
2. Reputation Marketing
3. Brand Management
4. How To Use Social Media
5. Social Media Integration

Benefits of Social Media Marketing
Benefits of a Social Media Marketing:
• Capture right conversations
• Captivate your audiences
• Create high-quality backlinks to website
• Protecting your brand; reserve your name on top
social networks
• Maximise your marketing investment while saving
you time and money
“visibility equals opportunity“
• get found by your ideal client

Reputation Marketing
Build Your Reputation
• Be yourself, authenticity
• Be transparent, share information
• Be positive
• Be patient, with time you build larger network
– Your reputation will solidify to allow your business to
grow; it accelerates at a very quick pace
• Be a contributor, be involved in conversation, be
willing to give more than what you’ll get in return

Brand Management
Consumers force companies to open branding
Brand Create
Engagement
Engagement
Talk with
customer
Integrate SM into
Marketing Plan
Win Reach
More engagement,
More reach

How to use Social Media
5 Easy stEps:
1. Define your Goals
2. Create Social Media marketing strategy
3. Establish core Social Media foundation
4. Establish/revisit business blog
5. Maintain profiles on selected tools

Get Started
STEP 1:
Define Your Goals for Social Media:
• What’s your goal using SM & Social Networking sites?
• Answers to why your business will use Social Media
• Be specific about what you want to achieve
• Use numbers to quantify your plan
• Be clear on:
– What your keywords are
– What your message is
– Who your audience is

Get Started
STEP 2:
Create Social Media Marketing Strategy:
• What’s your overall marketing goal?
• How will SM integrate with existing marketing strategy?
• How much time can be devoted to SMM?
• Who is the person(s) to participate?
• Research where target audience hangs out.
• Do you have a Content Strategy to integrate?
• What are best practices to apply?

Create Profiles
STEP 3:
Establish core Social Media foundation
1. Create profile on Twitter
2. Create profile on Facebook
3. Create profile on LinkedIn
4. Create profile on “others” as per strategy

Business Blog
STEP 4:
Your Business Needs a Blog:
• Have a blog presence
• Content-marketing platform to start building a body of
published work on the web
• Content is keyword rich and very focused on the niche
• Start attracting organic search results
• Drive all traffic to blog as the Hub of Communication
• Twitter is like a stream and the blog is like the destination or
the ocean where the river lets out (Chris Brogan)
• People go to blog; learn more about you, leave comments

Maintain Social Network Profiles
STEP 5:
Maintenance
• Assign Social Media Marketing role to a
specific person in your company (e.g.
communications officer)
• Outsource this aspect of marketing to
specialists (Virtual Social Media Assistant)
• Have a daily, weekly, monthly check list
• Monitor and Measure

Social Media Integration
BUSINESS BLOG
TWITTER FACEBOOK LINKEDIN OTHER

Integration Between Social Sites
Different Uses:
• Connect, build rapport; have casual conversations in 140
characters on Twitter
• Post content, pictures and videos on Facebook
• Establish your expertise with relevant, informative,
resourceful articles to Business Group on LinkedIn
• Use Business Blog to go deeper; people can learn more
about you/company, your beliefs and your values, services
– The more value you offer, the more trust you build.
– Deepen the relationship; people keep coming back over
time.

Monitoring
Recommended websites for monitoring
• Google alerts
– your name, misspellings of your name, misspellings
of your domain name, and keywords within your
industry
• For Twitter: (some favorites)
– www.Tweetlater.com
– www.Tweetbeep.com
– www.search.Twitter.com
– www.twellow.com

Free Measurement Tools
• Technorati (Number of links ‘authority’)
• Del.icio.us (quality and type of coverage)
• Google analytics (site statistics)
• Veoh (video views on all platforms)
• Flickr (photo views)
• Feedburner (subscribers)
• Google Blog Search (clipping service)
• Yahoo pipes (manage RSS)
• Compete, Alexa (traffic)
• Quantcast (ratings and demographics)

Social Media Tools
Too many to list here – just highlights
• BackType is a conversational search engine to
index and connect millions of conversations from
blogs, social networks and other social media so
people can find, follow and share comments.
• www.FriendFeed.com. =aggregator, to pull in
what has a feed in it, whether it's Twitter or
LinkedIn or Facebook or YouTube.

Best Practices
Social Media Marketing puts huge emphasis on:
• Transparency
• Interactivity
• Authenticity
Essentially use Social Networking to:
• Build credibility
• Create relationships, give first, listen
Social Networking is a long term activity:
• You build your presence, your reputation and
your credibility over time

Pitfalls To Avoid
Social Media pitfalls to avoid
• Lack of strategy
– Have strategic intent with everything you do online
and offline
• No ROT = Return On Time
• Listen in on conversation, participate
– Pay attention, control conversation if negative
• Avoid Me, Me, Me – it’s not all about you
– make about people you want to attract rather than all
about you

Partner With Professionals
Visit Virtual Project Consulting
•Establish a Social Media Project
•Do it with simple Social Media Starter Project Kit
•High Level Project Plan:
1. Define your goals
2. Create Social Media Marketing Strategy
3. Establish core Social Media foundation
4. Establish/revisit business blog
5. Maintenance
Find everything you need to establish your
business presence on social media sites!

Expected Benefits
Benefits from Social Media Marketing Project:
• Ongoing networking and conversations ability
• Capture the right conversations and captivate your
audiences
• Protecting your brand
• Maximizing your marketing investment while saving
you time and money
Become Social Media empowered
www.virtualprojectconsulting.com/resources

In Conclusion
THE CONVERSATION:
The art of Listening, Learning
and Sharing
Blogging: Business Blog
Micro Blogging: Twitter
RSS: Feeds from blog
Social Networking: Facebook
Niche Networks: LinkedIn
Video sharing: YouTube, etc
LEVERAGE FROM WEB 2.0
POTENTIAL TO CREATE AN
INTERACTIVE, DYNAMIC
ENVIRONMENT FOR YOUR
BUSINESS AND CUSTOMERS