This document summarizes a presentation about using mobile technology and social media for trade shows. 1) It discusses how mobile phone usage is growing, with more people accessing news and content on their phones. Social media participation is also increasing, with many users helping create and share news. 2) The presentation demonstrates several mobile polling and voting tools that can engage attendees at events. It also shows a mobile app that can provide information to attendees before, during, and after a trade show. 3) Emerging technologies are expected to continue revolutionizing the event experience, with personalized agendas, surveys, maps and other tools that can be accessed through mobile devices.

1. exhibiting solutions

2. Exhibitor Exchange 2010
--Using Social Media Marketing
with Trade Shows
Skyline – Columbus, OH
March 4, 2010

3. Section 2
Engage at the Session!
Tiffany Odutoye
Talk Social Networking LLC
[a division of Virtual Partner LLC]
CONTACT ME!
Email: info @ virtualpartner . biz
Twitter: @virtualpartner
Phone: 800-991-7538 x205

4. Mobile Technology and Today’s Consumer
• Portable: 33% of cell • Participatory: 37% of
phone owners now internet users have
access news on their contributed to the
cell phones. creation of news,
commented about it, or
• Personalized: 28% of
disseminated it via
internet users have
postings on social
customized their home
media sites like
page to include news
Facebook or Twitter.
from sources and on
topics that particularly
interest them.

5. Mobile Technology and Today’s Consumer
• 75% get news • 52% share links to
forwarded through news with others via
email or posts on those means.
social networking
sites
“Your mobile opportunity is like drive through -
if you don’t have they wont come through
if you do, you’ll leverage the opportunity”

6. Mobile Technology – The Future is Now
Pre, During and Post
• Mobile or Web.
• Get Info you need.
• Engage.
• To the minute, first hand info to make your offerings relevant.
• Let’s test drive this one too!

7. How To Vote via Texting
1. Standard
tex,ng
rates
only
(worst
cast
US$0.20)
2. We
have
no
access
to
your
phone
number
TIPS
3. Capitaliza,on
doesn’t
maFer,
but
spaces
and
spelling
do

8. How To Vote via Texting
To vote: Text a CODE to 99503
WEB – GO TO: http://bit.ly/mobilepoll

9. How To Vote via Poll4.com
1. Standard
tex,ng
rates
only
(worst
cast
US$0.20)
TIPS
2. We
have
no
access
to
your
phone
number
3. Capitaliza,on
doesn’t
maFer,
but
spaces
and
spelling
do

10. How To Vote via Twitter
1. Standard
tex,ng
rates
only
(worst
cast
US$0.20)
TIPS
2. We
have
no
access
to
your
phone
number
3. Capitaliza,on
doesn’t
maFer,
but
spaces
and
spelling
do

11. How To Vote via Twitter
• What questions do you have for your presenter today?
– To participate: Text 26617 and your message to 99503
– WEB – GO TO: http://poll4.com

12. Mobile Technology – The Future is Now
Pre, During and Post
• Mobile Apps for tradeshows – keep attendees informed prior
to, during and after the event!
http://www.bluefishwireless.com/

13. Mobile Technology – The Future is Now
Mobile Marketing
Grow your list!

14. Mobile Technology – The Future is Now
DEMO - Text PODCAST to 25827

15. Mobile Technology – The Future is Now
https://app.clubtexting.com/inbox.php

16. Connect wireless and mobile for
Tradeshows and Events

17. Bravura
Technologies
connects
communi6es
through
desktop
and
mobile
solu6ons
for
events
• Headquartered
in
New
Jersey
with
offices
in
Atlanta
and
Bangalore,
India
• Management
team
with
proven
track
record
of
building
successful
soTware
companies
-­‐
scalable
enterprise
solu,ons
for
Global
1000
customers
• History
of
building
innova,ve
“ahead
of
the
curve”
technology
solu,ons
• Scalable
infrastructure
and
highly
flexible
development
framework
to
develop
new
applica,ons
or
enhance
exis,ng
applica,ons
• SoTware
tested
and
proven
at
large
events
over
the
past
15
months

18. Bravura CONNECT … three inter-related apps…
" Scan leads using any cell
" Connect with other participants phone
with similar interests
" Access to “virtual” leads
" Access Event info… real-time – people who accessed
access to any changes
their info
" Create personal plan:
" Pro-actively reach
people to meet, products
prospects
to see, agenda to attend
Bravura
" Unique branding
" Automated match making
CONNECT
opportunity
between buyers and suppliers
" Buyers and Suppliers provide
their requests, goals and …..can exist
constraints
Appointment together or
scheduling independently
" Easy to administer changes and
fine-tune schedules

21. For
more
informa6on
please
contact
Bravura
Technologies
www.bravuratechnologies.com
Sales@bravuratechnologies.com
Phone:
201
503
1020

22. How does this impact the PRE event process?
• Event Registration and Your Blog
– Eventbrite and Wordpress for tickets, syndication and event
management
• Get the mobile # on the registration form
• Create your auto responders and tell your registrants what to
say about your event! i.e. biztechday.com

23. Mobile Web Best
Practices & Innovation
Be at the cusp of innovation!

24. Best Practices from Social Media World Forum
• Do your home work: Mobile is web v PC
• Create a realistic business case
• Use a strong brand to leverage the mobile internet
• Make intelligent choices (one one or the other, sometimes a
combination of both (client app and mobile web)
• Take advantage of opportunity to have mobile “only” offers (location
based services
• Offer mobile exclusive content on mobile sites
• Educate your internal groups and promote externally to evangelize your
mobile site
• Use mobile ad networks for remnant inventory, Ringleader, Digital,
Quattro, Admob, Millennial, Google
• Don’t wait for standardization.

25. What’s next on the mobile web?
• Apps will be for games or big names only
• FB mobile can be used as SMS replacement? No spam.
• Open source software and cloud drive not just b2b apps
• All new smart phone in2010 will support multitasking
• Flash for mobile that actually works
• All you can eat content will blend via mobile sub
• Google and Microsoft search war spread to mobile
• Retail will adopt mobile web
• Single sign-on
• Your mobile opportunity (like drive through - if you don’t have they wont
come through) if you do, you’ll leverage the opportunity
www.netbiscuits.com (30-day free trial) | going.com

26. What’s next on the mobile web for events?

27. Mobile Technology – The Future is Now
Pre, During and Post
• Mobile Apps for tradeshows – keep attendees informed prior
to, during and after the event!
• Let’s test drive this one! Awesome iPhone App…
– http://www.eventmediaconcepts.com/dining-ent-menu.htm

28. Revolutionized tools of the trade
Day of event
http://www.youtube.com/watch?v=InCgOz835Hk
• Personalized Electronic Agendas
• Voting
• Q&A
• Survey Tools
• Maps
• Binder Material
Attendance Tracking
• Delegate List
• Text Messaging
• People Radar
• Electronic Business Card Exchange
• Custom Applications

29. Resources and a Call to
Action!
So much to know, so little time!

30. Try before you buy!
• http://www.corbinball.com/bookmarks/
• Be in Your Attendee’s Pocket: Smart-Phone Apps for Meetings
http://meetingsnet.com/technology/meeting_apps_0210/
• Jim Spellos - http://meeting-u.com/

31. More tech talk – next week!
• Next Thursday, March , 2010 @ 9:00 AM
PODCAST / RADIO PROGRAM WITH:
– Tiffany Odutoye, Host
– Jim Spellos – Featured Guest
– Nate Riggs, Will Burrus, and
REGISTER NOW BY TEXTING PODCAST to 25827.
Register before 1 p.m. today and your SPECIAL OFFER will
be sent to you for use RIGHT HERE at the conference!

32. Want help getting started with Social Media?

33. Next up
– Nate Riggs of Social Business Strategies…