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exhibiting solutions
Exhibitor Exchange 2010
--Using Social Media Marketing
  with Trade Shows


Skyline – Columbus, OH
March 4, 2010
Section 2
Engage at the Session!
Tiffany Odutoye
Talk Social Networking LLC
[a division of Virtual Partner LLC]



CONTACT...
Mobile Technology and Today’s Consumer

•  Portable: 33% of cell      •  Participatory: 37% of
   phone owners now        ...
Mobile Technology and Today’s Consumer

  •  75% get news         •  52% share links to
     forwarded through       news ...
Mobile Technology – The Future is Now
Pre, During and Post
 •    Mobile or Web.
 •    Get Info you need.




 •    Engage....
How To Vote via Texting




        1.  Standard	
  tex,ng	
  rates	
  only	
  (worst	
  cast	
  US$0.20)	
  
        2.  ...
How To Vote via Texting




To vote: Text a CODE to 99503
WEB – GO TO: http://bit.ly/mobilepoll
How To Vote via Poll4.com




         1.  Standard	
  tex,ng	
  rates	
  only	
  (worst	
  cast	
  US$0.20)	
  
TIPS	
   ...
How To Vote via Twitter




         1.  Standard	
  tex,ng	
  rates	
  only	
  (worst	
  cast	
  US$0.20)	
  
TIPS	
   2....
How To Vote via Twitter
  •    What questions do you have for your presenter today?
        –  To participate: Text 26617 ...
Mobile Technology – The Future is Now
Pre, During and Post
  •    Mobile Apps for tradeshows – keep attendees informed pri...
Mobile Technology – The Future is Now



                              Mobile Marketing
                              Grow...
Mobile Technology – The Future is Now




 DEMO - Text PODCAST to 25827
Mobile Technology – The Future is Now




https://app.clubtexting.com/inbox.php
Connect wireless and mobile for
Tradeshows and Events
Bravura	
  Technologies	
  connects	
  communi6es	
  	
  
                   through	
  desktop	
  and	
  mobile	
  solu6o...
Bravura CONNECT … three inter-related apps…
                                                        "   Scan leads using a...
For	
  more	
  informa6on	
  please	
  contact	
  Bravura	
  
                     Technologies	
  


 www.bravuratechnolo...
How does this impact the PRE event process?
•    Event Registration     and Your Blog
      –  Eventbrite and Wordpress fo...
Mobile Web Best
Practices & Innovation
Be at the cusp of innovation!
Best Practices from Social Media World Forum
•    Do your home work: Mobile is web v PC
•    Create a realistic business c...
What’s next on the mobile web?
•    Apps will be for games or big names only
•    FB mobile can be used as SMS replacement...
What’s next on the mobile web for events?
Mobile Technology – The Future is Now
Pre, During and Post
 •    Mobile Apps for tradeshows – keep attendees informed prio...
Revolutionized tools of the trade
Day of event
http://www.youtube.com/watch?v=InCgOz835Hk


•    Personalized Electronic A...
Resources and a Call to
Action!
So much to know, so little time!
Try before you buy!


•    http://www.corbinball.com/bookmarks/

•    Be in Your Attendee’s Pocket: Smart-Phone Apps for M...
More tech talk – next week!

•     Next Thursday, March , 2010 @ 9:00 AM
      PODCAST / RADIO PROGRAM WITH:
       –  Tif...
Want help getting started with Social Media?
Next up
– Nate Riggs of Social Business Strategies…
Virtual Partner, Tiffany Odutoye Discusses Mobile Technology in the Meeting and Events World
Virtual Partner, Tiffany Odutoye Discusses Mobile Technology in the Meeting and Events World
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Virtual Partner, Tiffany Odutoye Discusses Mobile Technology in the Meeting and Events World

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Consumer experiences are very different today and necessitate a change in how we plan for, attend, and engage after events.

The mobile web plays a part. This presentation highlights a few tools that should be in your bag of tricks to make your event experiential!

Presented in collaboration with Will Burrus (247 Interactive), Nate Riggs (Social Business Strategies), and Eric Leslie (Be On Scene) at Skyline Exhibits - Columbus, OH.

Published in: Technology, Business
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Transcript of "Virtual Partner, Tiffany Odutoye Discusses Mobile Technology in the Meeting and Events World"

  1. 1. exhibiting solutions
  2. 2. Exhibitor Exchange 2010 --Using Social Media Marketing with Trade Shows Skyline – Columbus, OH March 4, 2010
  3. 3. Section 2 Engage at the Session! Tiffany Odutoye Talk Social Networking LLC [a division of Virtual Partner LLC] CONTACT ME! Email: info @ virtualpartner . biz Twitter: @virtualpartner Phone: 800-991-7538 x205
  4. 4. Mobile Technology and Today’s Consumer •  Portable: 33% of cell •  Participatory: 37% of phone owners now internet users have access news on their contributed to the cell phones. creation of news, commented about it, or •  Personalized: 28% of disseminated it via internet users have postings on social customized their home media sites like page to include news Facebook or Twitter. from sources and on topics that particularly interest them.
  5. 5. Mobile Technology and Today’s Consumer •  75% get news •  52% share links to forwarded through news with others via email or posts on those means. social networking sites “Your mobile opportunity is like drive through - if you don’t have they wont come through if you do, you’ll leverage the opportunity”
  6. 6. Mobile Technology – The Future is Now Pre, During and Post •  Mobile or Web. •  Get Info you need. •  Engage. •  To the minute, first hand info to make your offerings relevant. •  Let’s test drive this one too!
  7. 7. How To Vote via Texting 1.  Standard  tex,ng  rates  only  (worst  cast  US$0.20)   2.  We  have  no  access  to  your  phone  number   TIPS  3.  Capitaliza,on  doesn’t  maFer,  but  spaces  and  spelling  do  
  8. 8. How To Vote via Texting To vote: Text a CODE to 99503 WEB – GO TO: http://bit.ly/mobilepoll
  9. 9. How To Vote via Poll4.com 1.  Standard  tex,ng  rates  only  (worst  cast  US$0.20)   TIPS   2.  We  have  no  access  to  your  phone  number   3.  Capitaliza,on  doesn’t  maFer,  but  spaces  and  spelling  do  
  10. 10. How To Vote via Twitter 1.  Standard  tex,ng  rates  only  (worst  cast  US$0.20)   TIPS   2.  We  have  no  access  to  your  phone  number   3.  Capitaliza,on  doesn’t  maFer,  but  spaces  and  spelling  do  
  11. 11. How To Vote via Twitter •  What questions do you have for your presenter today? –  To participate: Text 26617 and your message to 99503 –  WEB – GO TO: http://poll4.com
  12. 12. Mobile Technology – The Future is Now Pre, During and Post •  Mobile Apps for tradeshows – keep attendees informed prior to, during and after the event! http://www.bluefishwireless.com/
  13. 13. Mobile Technology – The Future is Now Mobile Marketing Grow your list!
  14. 14. Mobile Technology – The Future is Now DEMO - Text PODCAST to 25827
  15. 15. Mobile Technology – The Future is Now https://app.clubtexting.com/inbox.php
  16. 16. Connect wireless and mobile for Tradeshows and Events
  17. 17. Bravura  Technologies  connects  communi6es     through  desktop  and  mobile  solu6ons  for  events     •  Headquartered  in  New  Jersey  with  offices  in  Atlanta  and  Bangalore,  India   •  Management  team  with  proven  track  record  of  building  successful   soTware  companies  -­‐  scalable  enterprise  solu,ons  for  Global  1000   customers   •  History  of  building  innova,ve  “ahead  of  the  curve”  technology  solu,ons   •  Scalable  infrastructure  and  highly  flexible  development    framework  to  develop  new  applica,ons  or  enhance  exis,ng  applica,ons   •  SoTware  tested  and  proven  at  large  events  over  the  past  15  months  
  18. 18. Bravura CONNECT … three inter-related apps… "   Scan leads using any cell "   Connect with other participants phone with similar interests "   Access to “virtual” leads "   Access Event info… real-time – people who accessed access to any changes their info "   Create personal plan: "   Pro-actively reach people to meet, products prospects to see, agenda to attend Bravura "   Unique branding "   Automated match making CONNECT opportunity between buyers and suppliers "   Buyers and Suppliers provide their requests, goals and …..can exist constraints Appointment together or scheduling independently "   Easy to administer changes and fine-tune schedules
  19. 19. For  more  informa6on  please  contact  Bravura   Technologies   www.bravuratechnologies.com   Sales@bravuratechnologies.com   Phone:  201  503  1020  
  20. 20. How does this impact the PRE event process? •  Event Registration and Your Blog –  Eventbrite and Wordpress for tickets, syndication and event management •  Get the mobile # on the registration form •  Create your auto responders and tell your registrants what to say about your event! i.e. biztechday.com
  21. 21. Mobile Web Best Practices & Innovation Be at the cusp of innovation!
  22. 22. Best Practices from Social Media World Forum •  Do your home work: Mobile is web v PC •  Create a realistic business case •  Use a strong brand to leverage the mobile internet •  Make intelligent choices (one one or the other, sometimes a combination of both (client app and mobile web) •  Take advantage of opportunity to have mobile “only” offers (location based services •  Offer mobile exclusive content on mobile sites •  Educate your internal groups and promote externally to evangelize your mobile site •  Use mobile ad networks for remnant inventory, Ringleader, Digital, Quattro, Admob, Millennial, Google •  Don’t wait for standardization.
  23. 23. What’s next on the mobile web? •  Apps will be for games or big names only •  FB mobile can be used as SMS replacement? No spam. •  Open source software and cloud drive not just b2b apps •  All new smart phone in2010 will support multitasking •  Flash for mobile that actually works •  All you can eat content will blend via mobile sub •  Google and Microsoft search war spread to mobile •  Retail will adopt mobile web •  Single sign-on •  Your mobile opportunity (like drive through - if you don’t have they wont come through) if you do, you’ll leverage the opportunity www.netbiscuits.com (30-day free trial) | going.com
  24. 24. What’s next on the mobile web for events?
  25. 25. Mobile Technology – The Future is Now Pre, During and Post •  Mobile Apps for tradeshows – keep attendees informed prior to, during and after the event! •  Let’s test drive this one! Awesome iPhone App… –  http://www.eventmediaconcepts.com/dining-ent-menu.htm
  26. 26. Revolutionized tools of the trade Day of event http://www.youtube.com/watch?v=InCgOz835Hk •  Personalized Electronic Agendas •  Voting •  Q&A •  Survey Tools •  Maps •  Binder Material Attendance Tracking •  Delegate List •  Text Messaging •  People Radar •  Electronic Business Card Exchange •  Custom Applications
  27. 27. Resources and a Call to Action! So much to know, so little time!
  28. 28. Try before you buy! •  http://www.corbinball.com/bookmarks/ •  Be in Your Attendee’s Pocket: Smart-Phone Apps for Meetings http://meetingsnet.com/technology/meeting_apps_0210/ •  Jim Spellos - http://meeting-u.com/
  29. 29. More tech talk – next week! •  Next Thursday, March , 2010 @ 9:00 AM PODCAST / RADIO PROGRAM WITH: –  Tiffany Odutoye, Host –  Jim Spellos – Featured Guest –  Nate Riggs, Will Burrus, and REGISTER NOW BY TEXTING PODCAST to 25827. Register before 1 p.m. today and your SPECIAL OFFER will be sent to you for use RIGHT HERE at the conference!
  30. 30. Want help getting started with Social Media?
  31. 31. Next up – Nate Riggs of Social Business Strategies…

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