Trade Show Marketing [Skyline Exhibits]


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Trade Show Marketing [Skyline Exhibits]

  1. 1. STRATEGY, TRAINING AND ANALYSIS Exhibitor Exchange 2011 --Using Social Media Marketing with Trade Shows Skyline Exhibits 2011
  2. 2. <ul><li>I'm excited to meet you and glad you are here… </li></ul>800-991-7538 PO Box 28, Granville, OH 43023 I'm a geeky girl in tech who has a natural talent for thinking out of the box. I use this to simplify social media and help my clients launch their brands across the web. I usually answer questions from the community on this page - so post away!
  3. 3. <ul><li>Digital Impact on tradeshow & event marketing </li></ul><ul><li>Best practices from a local exhibitor </li></ul><ul><li>Taking social media for your organization to the next level </li></ul><ul><li>More importantly </li></ul><ul><li>What do you do with it and how I hope you’ll use it! </li></ul>800-991-7538 PO Box 28, Granville, OH 43023
  4. 4. <ul><li>Conversation </li></ul><ul><ul><li>If you don’t talk, no one listens… </li></ul></ul><ul><li>Contests </li></ul><ul><ul><li>Run, advertise, promote, celebrate </li></ul></ul><ul><li>Video </li></ul><ul><ul><li>Tell the story of your story - use it to keep the event alive beyond the day of event (Pam Perry) </li></ul></ul>
  5. 5. <ul><li>Tweet, tweet… </li></ul><ul><li>@nateriggs </li></ul><ul><li>@tiffanyodutoye </li></ul><ul><li>#skylineoh </li></ul><ul><li>#tradeshowtips </li></ul><ul><li>Check out the chatter from today </li></ul><ul><li>At </li></ul>800-991-7538 PO Box 28, Granville, OH 43023
  6. 6. <ul><li>Google (forms) </li></ul><ul><li> </li></ul><ul><li>Tweetchat </li></ul><ul><li>PR 2.0 </li></ul><ul><li>Internet radio </li></ul><ul><li>Live networking </li></ul><ul><li>Video / Blogs </li></ul><ul><li>Twitter </li></ul><ul><li>Sched </li></ul><ul><li>Eventbrite </li></ul><ul><li>FB / Groups & Events </li></ul><ul><li>LI Events </li></ul><ul><li>Scribd </li></ul>800-991-7538 PO Box 28, Granville, OH 43023
  7. 7. <ul><li>Instead of branding you or your company, brand your event or cause… </li></ul><ul><li>Use the event name for the hashtag i.e. #beyonsocial101 </li></ul>
  8. 8. <ul><li>2 articles in the paper </li></ul><ul><li>2 media advisories </li></ul><ul><ul><li>696 direct hits on the pr log free site </li></ul></ul><ul><ul><li>79 shared links </li></ul></ul><ul><ul><li>195 fan page shares </li></ul></ul><ul><ul><li>20+ media outlets and message board post </li></ul></ul><ul><li>2 internet radio interviews </li></ul><ul><li>Sold out event </li></ul><ul><li>Media present at the event </li></ul><ul><li>Secured sponsors and vendors </li></ul><ul><li>Several Blogger reviews </li></ul><ul><li>Top trending in Columbus for two weeks (key words) </li></ul>
  9. 9. <ul><li>Brand ambassadors </li></ul><ul><li>Share the FB admin love </li></ul><ul><li>Develop core messaging and allow the community, exhibitors and speakers to disseminate it </li></ul>
  10. 10. <ul><li>&quot;Like&quot; the fan page </li></ul><ul><li>Add it to your favorites </li></ul><ul><li>Share it with 10 or more of your friends </li></ul><ul><li>Register for the events (bootcamp) and the (meet & tweet) – be sure to “share” </li></ul><ul><li>Invite your list: Can you spread the word to 5-10 of your acquaintances that might like to come or to your newsletter mailing list?  Here is a link to invites and buttons:  If you don't like any of those, there are several images on the Facebook Fan page... </li></ul>
  11. 11. <ul><li>Do a press release </li></ul><ul><li>Contribute content to the conference blog. You should have received access to the blog for &quot; &quot;. You can post anything related to social media, but especially &quot;blogging&quot; trends, tips, strategies.  See attached &quot;blogging guidelines&quot; for more details. </li></ul><ul><li>Add the event banner to your website and blog with a link to the website. </li></ul><ul><li>Add us to your Follow Friday tweets </li></ul><ul><li>@mention us as often as possible with short links to the website. </li></ul>
  12. 12. 800-991-7538 PO Box 28, Granville, OH 43023
  13. 13. <ul><li>Today’s 62 year old is NOT tomorrow’s 62 Year old … </li></ul>800-991-7538 PO Box 28, Granville, OH 43023
  14. 14. <ul><li>So many choices, where do we start… </li></ul>800-991-7538 PO Box 28, Granville, OH 43023
  15. 15. <ul><li>Portable: 33% of cell phone owners now access news on their cell phones. </li></ul><ul><li>Personalized: 28% of internet users have customized their home page to include news from sources and on topics that particularly interest them. </li></ul><ul><li>Participatory: 37% of internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites like Facebook or Twitter. </li></ul>
  16. 16. <ul><li>75% get news forwarded through email or posts on social networking sites </li></ul><ul><li>52% share links to news with others via those means. </li></ul>
  17. 17. <ul><li>“ Your mobile opportunity is like a drive through… </li></ul><ul><li>if you don’t have they wont come through </li></ul><ul><li>if you do, you’ll leverage the opportunity” </li></ul>
  18. 20. <ul><li>BEST PRACTICES </li></ul><ul><li>Not all users are tech savvy… </li></ul><ul><li>Set expectations (How many txts) </li></ul><ul><li>Follow through (Announce) </li></ul><ul><li>Explain, demonstrate, explain again… (Tweet Up w/Jennifer Abernethy) </li></ul>
  19. 21. <ul><li>Event Registration and Your Blog </li></ul><ul><ul><li>Eventbrite and Wordpress for tickets, syndication and event management </li></ul></ul><ul><ul><ul><li>Get the mobile # on the registration form </li></ul></ul></ul><ul><ul><ul><li>Create your auto responders and tell your registrants what to say about your event! i.e. </li></ul></ul></ul>
  20. 22. <ul><li>Be at the cusp of innovation! </li></ul><ul><li>Do you home work: Mobile is web v PC </li></ul><ul><li>Create a realistic business case </li></ul><ul><li>Use a strong brand to leverage the mobile internet </li></ul><ul><li>Make intelligent choices (one one or the other, sometimes a combination of both (client app and mobile web) </li></ul>
  21. 23. <ul><li>Take advantage of opportunity to have mobile “only” offers (location based services </li></ul><ul><li>Offer mobile exclusive content on mobile sites </li></ul><ul><li>Educate your internal groups and promote externally to evangelize your mobile site </li></ul><ul><li>Use mobile ad networks for remnant inventory, Ringleader, Digital, Quattro, Admob, Millenial, Google </li></ul><ul><li>Don’t wait for standardization. </li></ul>
  22. 24. <ul><li>Apps will be for games or big names only </li></ul><ul><li>FB mobile can be used as SMS replacement? No spam. </li></ul><ul><li>Open source software and cloud drive not just b2b apps </li></ul><ul><li>All new smart phone in2010 will support multitasking </li></ul><ul><li>Flash for mobile that actually works </li></ul><ul><li>All you can eat content will blend via mobile sub </li></ul>
  23. 25. <ul><li>Google and Microsoft search war spread to mobile </li></ul><ul><li>Retail will adopt mobile web </li></ul><ul><li>Single sign-on </li></ul><ul><li>Your mobile opportunity (like drive through - if you don’t have they wont come through) if you do, you’ll leverage the opportunity </li></ul><ul><li> (30-day free trial) | </li></ul>
  24. 26. <ul><li>So much to know, so little time! </li></ul>
  25. 27. <ul><li> </li></ul><ul><ul><li>Social Hour | Coffee Break (10:00 – 11:00 a.m.) | WEBCASTS (1 ST , 2 ND & 3 RD WEEKS OF THE MONTH) </li></ul></ul><ul><ul><li>Lunch & Learn | Last week of the month REGISTER NOW BY TEXTING “tiffany” to 90210. We’ll add you to the list… </li></ul></ul><ul><li> </li></ul><ul><ul><li>I’ll come to you… </li></ul></ul>800-991-7538 PO Box 28, Granville, OH 43023
  26. 28. <ul><li> [consulting] </li></ul><ul><li> [guidebook] </li></ul><ul><li>www.beyondsocial101com [workshops / conference] </li></ul>800-991-7538 PO Box 28, Granville, OH 43023 EMAIL: Tiffanyo @ TWITTER: @TIFFANYODUTOYE FACEBOOK: FACEBOOK.COM/TIFFANY.ODUTOYE
  27. 29. <ul><li> </li></ul>