Think Outside The BoxMINDING	  YOUR	  P’S:	  How	  to	  Posi)on	  Your	  Brand	  for	  Online	  and	  	  Offline	  Success!	  
“HELPING YOU LAUNCH YOUR BRAND,PRODUCT OR SERVICE”     ABOUT	  “ TIFF”	       INNOVATIVE	  STRATEGIST.	  PASSIONATE	  ABOU...
•  The	  Big	  Ques)ons	  AGENDA	                                                 •  Social	  Marke)ng	  is	  here	  to	  ...
•  What	  am	  I	  seeking	  to	  give?	  THE	  BIG	  QUESTIONS	  EVERY	  BUSINESS	  MUST	  ANSWER	           •  Who	  nee...
IT’S	  NOT	  “IF”,	  BUT	  WHEN!	                SOCIAL	  MEDIA	  IS	  HERE	  TO	  STAY	  9/26/12	                        ...
3-­‐STEP	  PROCESS	  FOR	                   1.  Know	  what	  you	  have	  to	  sell	  or	  TRANSITIONING	  YOUR	  BRAND	 ...
•    Planning	  (Process)	  HOW	  THE	  9	  P’s	  help	                     •    People	  (Prospects)	         •      View...
#1.	  Planning	  /	  Process	  	     MarkeIng	  fundamentals	     •     Email	     •     Social	  campaigns	     •     Mob...
#1.	  Planning	  /	  Process	  	     MarkeIng	  fundamentals	     COST$$$	     •  Understanding	  your	  online	  op)ons	 ...
#2.	  People	     Who	  is	  buying	  what	  you	  are	     selling?	                                              Take	  ...
#3.	  Product	     What	  	                        Service	     •  Widget	                       •  Online	     •  Book	  ...
#4.	  Price	     DIFFERENT	  FROM	  WHAT	  	     YOU	  SPEND	     •  Consumer	     •  Affiliate/Partners	     •  Discounts	 ...
#5.	  Promo)on	    How	  will	  you	  get	  the	  word	  out	                                                   	         ...
#6.	  Place/Distribu)on	    Supply	  Chain	  TradiIonal	                    Online	    •  Storefront	  /	  Retailers	     ...
#7.	  Partners	     Who?	  	     •      JV’s	     •      Affiliates	     •      Collabora)ve	  stakeholders	     •      Othe...
#8.	  Presenta)on	    Offline	                                             Online	    •      Publish	                       ...
#9.	  Passion	     DRIVERS	                                               LEADS	  TO	  POSITIONING	     •  Your	  story	  ...
RECAP	  –	  9P’s	     Where	  do	  you	  need	  work?	     •      Planning	  (Process)	     •      People	  (Prospects)	  ...
WHAT	  THIS	  MEANS	  FOR	  YOU…	    •  Build	  a	  beWer	  brand	  that	         •  Shij	  from	  being	       others	  c...
3	  Secrets	  to	  begin	  the	  “online”	  shi[	     •  FoundaIon	              –  Answer	  the	  “Big”	  quesIons	      ...
3	  FREE	  TOOLCHEST/RESOURCES...	    Online	  Influencers	  	                                  Template	  	  -­‐	  9P’s	  ...
CONSULTING	  With	  Tiffany-­‐O	    9/26/12	              www.)ffany-­‐o.com	     21	  
Thank	  you.	  Let’s	  stay	  connected…	                       @)ffanyodutoye	                      )ffany@)ffany-­‐o.com	  ...
Upcoming SlideShare
Loading in …5
×

MINDING YOUR P’S: How to Position Your Brand for Online and Offline Success!

558 views
494 views

Published on

Identify the Big Questions that must be answered BEFORE starting to promote online
Why social marketing is here to stay & the 3-step process to prepare your brand for the social web
What are the 9-P’s and how to mind them for online success
3 secrets to begin thinking and positioning “online” branding
Tools to help you map out your destination
Why taking time away from your business to work on business is the best method in a DIY world

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
558
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

MINDING YOUR P’S: How to Position Your Brand for Online and Offline Success!

  1. 1. Think Outside The BoxMINDING  YOUR  P’S:  How  to  Posi)on  Your  Brand  for  Online  and    Offline  Success!  
  2. 2. “HELPING YOU LAUNCH YOUR BRAND,PRODUCT OR SERVICE” ABOUT  “ TIFF”   INNOVATIVE  STRATEGIST.  PASSIONATE  ABOUT  ED-­‐ TECH.  AUTHOR.  SPEAKER.  FULL  OF  OUT  OF  THE   BOX  CRAZY  GOOD  IDEAS!  9/26/12   www.)ffany-­‐o.com   1  
  3. 3. •  The  Big  Ques)ons  AGENDA   •  Social  Marke)ng  is  here  to   stay  &  3  steps  to  prep  your    Founda(onal  =  ground   work  that  focuses  on  the   brand  for  the  social  web   end  result  and  causes  you   to  build  with  the  end  in   •  Mind  your  P’s   mind.  –  Tiffany-­‐O.   •  3  secrets  to  begin  thinking   “online”  branding   •  1  tool  to  help  you  map  out   your  des)na)on   •  How  taking  )me  away  from   your  business  to  work  on  it   helps   9/26/12   www.)ffany-­‐o.com   2  
  4. 4. •  What  am  I  seeking  to  give?  THE  BIG  QUESTIONS  EVERY  BUSINESS  MUST  ANSWER   •  Who  needs  this?   •  What  problem  will  I  solve?   •  How  will  they  benefit?   •  What  results  will  they   experience?   •  How  will  this  affect  their   boWom  line?   •  Why  choose  me?   9/26/12   www.)ffany-­‐o.com   3  
  5. 5. IT’S  NOT  “IF”,  BUT  WHEN!   SOCIAL  MEDIA  IS  HERE  TO  STAY  9/26/12   www.)ffany-­‐o.com   4  
  6. 6. 3-­‐STEP  PROCESS  FOR   1.  Know  what  you  have  to  sell  or  TRANSITIONING  YOUR  BRAND   promote,  and  be  able  to  TO  THE  WEB   ar)culate  answers  to  “Big   •  HOW  TO  YOU  DO  ALL   Ques)ons”   THIS?   2.  Align  CORE  and  SUB  brand  to   visual  campaigns  on  the  social   web  (i.e.  mul)ple  elements  are   REQUIRED  like  FB    covers  &  app   thumbnails,  TwiWer  wrappers  &   video  opt-­‐ins)   3.  Iden)fy  experts  to  support  you     9/26/12   www.)ffany-­‐o.com   5  
  7. 7. •  Planning  (Process)  HOW  THE  9  P’s  help   •  People  (Prospects)   •  View  them  as  STRATEGIES   or  a  BLUE  PRINT   •  Product   •  Price   •  Promo)on   •  Place   •  Partners   •  Presenta)on   •  Passion  Inspired and adapted from Larry Steven Londre 9/26/12   www.)ffany-­‐o.com   6  
  8. 8. #1.  Planning  /  Process     MarkeIng  fundamentals   •  Email   •  Social  campaigns   •  Mobile  integra)on   •  Surveys   •  Online  Events   •  FB  Ads   9/26/12   www.)ffany-­‐o.com   7  
  9. 9. #1.  Planning  /  Process     MarkeIng  fundamentals   COST$$$   •  Understanding  your  online  op)ons   •  Clarifying  desired  outcome     –  Money   –  ROI  (Influence  and  Income/ Investment)   •  QuanIfy  lead  )me  and  execu)on   •  Determining  Ad  budget  (hard/soj)   •  IdenIfy  resources  (you  /team)   9/26/12   www.)ffany-­‐o.com   8  
  10. 10. #2.  People   Who  is  buying  what  you  are   selling?   Take  into  account:   •  Demographics   •  Online   •  Geographics   •  Offline   •  Pyschographics   •  Behavior  characteris)cs   9/26/12   www.)ffany-­‐o.com   9  
  11. 11. #3.  Product   What     Service   •  Widget   •  Online   •  Book   •  Offline   •  Consulta)on   9/26/12   www.)ffany-­‐o.com   10  
  12. 12. #4.  Price   DIFFERENT  FROM  WHAT     YOU  SPEND   •  Consumer   •  Affiliate/Partners   •  Discounts   •  Refunds  /  Cancella)ons   9/26/12   www.)ffany-­‐o.com   11  
  13. 13. #5.  Promo)on   How  will  you  get  the  word  out     COMBINE   •  Team  (salesforce)   •  Online   •  Marke)ng  Process  (#1)   •  Offline   •  Ads   •  Webinars   •  Selling  from  the  stage   •  Coupons   •  Pop  up   •  Trade  shows   9/26/12   www.)ffany-­‐o.com   12  
  14. 14. #6.  Place/Distribu)on   Supply  Chain  TradiIonal   Online   •  Storefront  /  Retailers   •  Online  Store,  Amazon.com     •  Wholesaler   •  Affiliates   •  Website     •  Inside  Facebook   9/26/12   www.)ffany-­‐o.com   13  
  15. 15. #7.  Partners   Who?     •  JV’s   •  Affiliates   •  Collabora)ve  stakeholders   •  Other  alliances   •  Centers  of  Influence   9/26/12   www.)ffany-­‐o.com   14  
  16. 16. #8.  Presenta)on   Offline   Online   •  Publish   •  FB  Pages,  Groups,  SN,  blogs   •  Speak   •  Webinars  /  Teleconferences   •  Thought  Leader  (EXPERT)   •  Guest  on  Blogtalk  Radio   •  Workshops   •  Video  Series   •  Info  Sessions   •  Short  Video  Ads   •  Trained  Salesforce   •  Pre-­‐programmed  messages   distributed  by  your   community  via  email   9/26/12   www.)ffany-­‐o.com   15  
  17. 17. #9.  Passion   DRIVERS   LEADS  TO  POSITIONING   •  Your  story  –  the  why?   •  What  makes  what  you  are   •  Mo)vators   doing  different?   •  Values   9/26/12   www.)ffany-­‐o.com   16  
  18. 18. RECAP  –  9P’s   Where  do  you  need  work?   •  Planning  (Process)   •  People  (Prospects)   •  Product   •  Price   •  Promo)on   •  Place   •  Partners   •  Presenta)on   •  Passion   9/26/12   www.)ffany-­‐o.com   17  
  19. 19. WHAT  THIS  MEANS  FOR  YOU…   •  Build  a  beWer  brand  that   •  Shij  from  being   others  can  ar)culate   “salesly”  to  aWrac)ng   •  Preparing  for  sustained   •  Empower  the  masses  to   success   take  your  message  to   •  Needed  lead  )me  to   market   recognize  ROI   •  Mix  of  strategies  in  your   •  Ability  to  track,  measure   bag  of  tricks   and  tweak   •  Be  in  the  right  places   9/26/12   www.)ffany-­‐o.com   18  
  20. 20. 3  Secrets  to  begin  the  “online”  shi[   •  FoundaIon   –  Answer  the  “Big”  quesIons   –  Work  on  your  9P’s     •  Brand     –  Get  your  branding  ready  for  the  web   •  Make  the  Mindset  Shi[:    Rigor   –  Decide  now  that  it’s  worth  the  effort   9/26/12   www.)ffany-­‐o.com   19  
  21. 21. 3  FREE  TOOLCHEST/RESOURCES...   Online  Influencers     Template    -­‐  9P’s   •  hWp://bit.ly/ •  Check  your  inbox   onlineinfluencers   30  FREE    Quick  start  Ips   9/26/12   www.)ffany-­‐o.com   20  
  22. 22. CONSULTING  With  Tiffany-­‐O   9/26/12   www.)ffany-­‐o.com   21  
  23. 23. Thank  you.  Let’s  stay  connected…   @)ffanyodutoye   )ffany@)ffany-­‐o.com  9/26/12   www.)ffany-­‐o.com   22  

×