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Cracking the Code of Social Media :: Trends to Watch and Adopt in 2012/13 :: handout
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Cracking the Code of Social Media :: Trends to Watch and Adopt in 2012/13 :: handout

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Cracking the Code of Social Media :: Trends to Watch and Adopt in 2012/13 …

Cracking the Code of Social Media :: Trends to Watch and Adopt in 2012/13

Everyone has heard about large brands leveraging emerging social mediums, and most local folks are buzzing around with their cute little kids photos up on facebook, but what about the “small-fry” cracking the code in business with it?

1) What are the digital trends to watch for and adopt in 2012/13?

2) If you’ve missed the bus, where do you hop on and how do you “crack the code”? – pssst – I’m going to show you 5 tools that you can walk away with to make a huge impact...

3) How do you engage with the “right” audience to bring in revenue, book more speaking gigs, and establish your credibility with emerging media?

This fast moving, interactive talk with live audience participation and web-drive-by will answer these three pain-staking questions to dynamically change the tide of traffic and attraction in your business.

Published in: Business, Technology

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  • I’ve had the pleasure of being an entrepreneur now for 9 years. Some were great. Other were challenging but I’ve learned the value of a live, active and responsive social network, both online and offline. The number one way to crack the code with social and emerging media is to have a blended mix. But, before I go on, I want to hear from you. What have you been seeing as a consumer when you are on the web? Can I have a brave sole give your name, business and your observation. Thank you! A lot of what you’ve been seeing is similar to my observations. But some have trepeditations… perhaps because of not experiencing the kind of breakthroughs they had hoped. In a nutshell, here’s what I’ve believe are the reasons many haven’t cracked the code ….
  • 2 MINS - VIDEO This really confirms where we are today. A WORLD, where social media, and emerging media is a part of everything we do. Work, fun and play.
  • Infographics. http://econsultancy.com/us/blog/9995-tackling-the-social-media-challenge-infographic http://www.kairaymedia.com/blog/digital-advertising-age-stay-infographic/# http://pinterest.com/about/goodies/ http://www.siebert-realty.com/htmls/units2013.php?unit=33300
  • Listen to life beyond Facebook. http://www.bing.com/videos/browse?mkt=en-us&vid=6d7ba587-d1fb-4222-8257-a16a37ce8b31&from=sharepermalink&src=v5:share:sharepermalink:&from=dest_en-us What this means for you. To crack the code, you’ll have to quickly get used to using your mobile phone to capture video, audio and integrate this in everything you do! Get creative and think outside the box.
  • Social listening tools such as Radian6; Others by comparison here: http://www.smartinsights.com/online-pr/reputation-management-online-pr/online-reputation-management-software/
  • Text TIFFANYO to 22828 and you’ll instantly be opt-ed in. Get one quick start, actionable, hi-value tip delivered over 30 days.
  • Transcript

    • 1. Thi nk Out si de The BoxCRACKINGTHE CODE OFSOCIAL & EMERGINGMEDIA
    • 2. “HELPING YOU LAUNCH YOUR BRAND,PRODUCT OR SERVICE” ABOUT “TIFF”09/26/12 www.tiffany-o.com 2
    • 3. WHY HAVEN’T YOU CRACKED THE CODE?How we view it… What we see and hear…• Viewing it only about the tools • Not seeing business trends• Viewing it only as a marketing • Not hearing the back noise tool channels that can change• Viewing it only as a fad power of your brand• Not willing to shift to a • Not seeing it as a foundation relationship-centric business or platform for innovation model and social change• Not comfortable enjoying the journey09/26/12 www.tiffany-o.com 3
    • 4. WHY HAVEN’T YOU CRACKED THE CODE?Understanding the tools… Strategy• Some just don’t know how to • Not having a business aligned use the tools strategy, team or brand that is• Time & behaviours worthy of the web.09/26/12 www.tiffany-o.com 4
    • 5. • Digital Trends to watch forAGENDA and adopt in 2012-13 • Where to hop on the social media bus if you haven’t started to crack the code PLUS • 5 FREE tools to help you map out your destination • Engagement tips if you are an author, speaker or coach09/26/12 www.tiffany-o.com 5
    • 6. DIGITAL TRENDS (video)09/26/12 www.tiffany-o.com 6
    • 7. IT’S NOT “IF”, BUT WHEN! SOCIAL MEDIA IS HERE TO STAY09/26/12 www.tiffany-o.com 7
    • 8. DIGITAL TREND: 1. # Social-ized eMailCONSTANT CONTACT– it’s all sharable• Email• Social campaigns• Mobile integration• Surveys• Events09/26/12 www.tiffany-o.com 8
    • 9. DIGITAL TRENDS: 2. # Social-ized WorkforceDEFINED: BRAND EXAMPLE: SALESFORCE.COM• “the trusted enterprise social network.• Make business processes social. Collaborate in real time, in context, from anywhere.”09/26/12 www.tiffany-o.com 9
    • 10. DIGITAL TREND: 3. # Social-ized HiringLINKEDIN• Resumes• Applications09/26/12 www.tiffany-o.com 10
    • 11. DIGITAL TREND: 4. # Social-ized ShoppingQR CODES MACY’S09/26/12 www.tiffany-o.com 11
    • 12. DIGITAL TREND: 5. # Social-ized CouponingGROUPON LIVING SOCIAL09/26/12 www.tiffany-o.com 12
    • 13. DIGITAL TREND: 6. # Social-ized PhotosCool types to add PINTEREST & INSTAGRAM• Info Graphics – Sample 1 – Sample 2 – Sample 3 – Sample 4• Quotes• How To’s• Business events• Outings with influencers09/26/12 www.tiffany-o.com 13
    • 14. DIGITAL TREND: 7. # Social-ized NewsCNN, ABC, NBC09/26/12 www.tiffany-o.com 14
    • 15. DIGITAL TREND: #8. Social-ized SchoolDIGITAL SCHOOLS Apps for Educators• Multi-media delivery• Facebook pages• Closed social networks• Content Sharing09/26/12 www.tiffany-o.com 15
    • 16. DIGITAL TREND: 9. # Integrated Media CONCEPT BRAND EXAMPLE: FORDThis is more than Facebook,LinkedIn and Twitter. This isintegrating a strategy thatleverages social media, video,and targeted ad campaigns.09/26/12 www.tiffany-o.com 16
    • 17. DIGITAL TREND: 10. # In the CloudDEFINED: iCLOUD, GOOGLE DOCS, BOX.NET, DROP BOX“Not housed on your machine, home or office...”09/26/12 www.tiffany-o.com 17
    • 18. DIGITAL TREND: 11. # Mobi-lizedWWW.MOBILE.YOURWEBSITE.COM• Formatting content for the mobile web• Plug-ins• Mobile Apps09/26/12 www.tiffany-o.com 18
    • 19. DIGITAL TREND: 12. # “Like” a-maniaDEFINED:“Encouraging the consumer to “LIKE” you on everything you do”… it’s now a mantra09/26/12 www.tiffany-o.com 19
    • 20. DIGITAL TREND: 13. # Less “FAN”-fare• Moving from getting the “fan” to keeping them• Leveraging integrated media to drive interest• Converting fans to “raving” fans09/26/12 www.tiffany-o.com 20
    • 21. DIGITAL TREND: 14. # APP-Sense APPLE & ANDROID MARKETPLACE“We have an app for that” – Apple, iTunes09/26/12 www.tiffany-o.com 21
    • 22. DIGITAL TREND: 15. # Social Analytics MY PREDICTIONS RADIAN 6 & ATTENSITY – 5 years ago [currently adopted and now a driver for innovative analytical tools and strategies) 1. Defining ROI on the front end will drive activity on the backend.2. Listening to consumers will drive innovation 09/26/12 www.tiffany-o.com 22
    • 23. DIGITAL TREND: #16. Branding Like a Champ09/26/12 www.tiffany-o.com 23
    • 24. DIGITAL TREND: 17. # Animals & PuppetsGEICO09/26/12 www.tiffany-o.com 24
    • 25. RECAP - DIGITAL TRENDS 2012 – 13 School, Work and PlayTRENDS1. SOCIALized EMAIL 10. IT’S IN THE CLOUD2. SOCIALized WORKFORCE 11. MOBI-lized3. SOCIALized HIRING 12. “LIKE” A MANIA4. SOCIALized SHOPPING 13. LESS FAN-FARE5. SOCIALized COUPONING 14. APP-SENSE6. SOCIALized PHOTOS 15. SOCIAL-ANALYZE [sentiment – [pin-teresting] your “likes”]7. SOCIALized NEWS 16. BRANDING LIKE A CHAMP8. SOCIALized SCHOOLS 17. ANIMALS & PUPPETS9. INTEGRATED MEDIA [sensory overload09/26/12 www.tiffany-o.com 25
    • 26. WHAT THIS MEANS FOR YOU… GET READY TO GET ON THE BUS09/26/12 www.tiffany-o.com 26
    • 27. WHERE TO HOP ON THE BUS!• Develop the art of • Nurture relationships listening (both • Start small with the Big- competition and target Three (Facebook, audience) LinkedIn AND Twitter)• Tools by comparison - • Speak with meaning and http://bit.ly/socialmonito authenticity ringtool • Create a business aligned• Improve the quality of strategy your brand image and message09/26/12 27 www.tiffany-o.com
    • 28. Tiffany-O’s Code Cracking Tips• Secrets to cracking the code – Be social (adopt social media mindset) – Plan ahead with powerful and compelling content – Be customer centric – Build your brand first, then transition online (launch like a superstar)! – Be seen as an expert and a professional but sound like a human! – Get a team behind you09/26/12 www.tiffany-o.com 28
    • 29. LOW-COST & FREE TOOLCHEST/RESOURCES...1. GUIDE BOOK Local market, order and I’ll deliver it over coffee!09/26/12 www.tiffany-o.com 29
    • 30. LOW-COST & FREE TOOLCHEST/RESOURCES... 2. FREE BRAND EQUITY TIPS09/26/12 www.tiffany-o.com 30
    • 31. FREE TOOLCHEST/RESOURCES...3. FREE WEBINAR 4. FREE REPORT• You asked 10 great • SPECIAL REPORT: questions on the meet-up Adopting the Social Media page, and I want to address Mindset each one. – http://www.talksocialnetwor – Register here for two king.com/report-social- webinars: mindset/ • http://bit.ly/crackthesocialm ediacode • http://bit.ly/Pinforbiz09/26/12 www.tiffany-o.com 31
    • 32. FREE TOOLCHEST/RESOURCES...5. SOCIAL PLANNING CALENDAR Via HUBSPOT.COM• If you’re already social, you’ll want to take advantage of this tool/resource. http://bit.ly/socialplanningc al09/26/12 www.tiffany-o.com 32
    • 33. CONSULTING With Tiffany-O To learn about consulting with me or my retreats and masterminds, invite me for coffee or a “virtual coffee” at http://www.tungle.me/tiffanyodutoye09/26/12 www.tiffany-o.com 33
    • 34. Thank you. Let’s stay connected… @tiffanyodutoye tiffany@virtualpartner.biz09/26/12 www.tiffany-o.com 34