Wordpress for Business Websites & Blogs

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This presentation gives an overview of the features and benefits of WordPress websites and blogs for Entrepreneurs.

BENEFITS: This is your “home base” on the web. All marketing efforts (online and offline) are like playing the field in baseball—the object is to get to home base. If you want to maximize your success online, you MUST have a good website that communicates your strategy.

WordPress is a free, Web-based software program that is a great choice for Entrepreneurs looking to build and maintain a website or blog. It is “scalable” so you can start small and expand with your business growth. Blogging gives your brand a voice on the web and great search engine optimization (SEO).

The easiest way to build your website is to build it a little at a time. Start by focusing on your simple strategy: you fastest route to income, your ideal client and the next action step they should take.

DOWNSIDE: While it’s easy to maintain, trying to do setup if you are not a technical person can lead to hours of frustration and big mistakes. Blogging does take commitment to keep up-to-date.

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Wordpress for Business Websites & Blogs

  1. 1. www.virtuallinda.com WordPress for Business Websites & Blogs
  2. 2. ©2014 Virtuallinda Media LLC • www.virtuallinda.comTHE BRAND BUILDER TOOLBOX with Virtuallinda 2   What is WordPress? •  WordPress  is  a  free,  Web-­‐based  so0ware   program  that  anyone  can  use  to  build  and   maintain  a  website  or  blog.     •  It  was  originally  intended  as  an  easy  way  to   set  up  a  blog.     •  But,  thanks  to  the  efforts  of  a  large  “open   source”  community  of  programmers   working  to  extend  and  improve  its   capabiliEes,  it  is  now  much  more.   • This  scalable  model  can  be  used  to   build  a  simple  brochure-­‐style  website,  a   business  blog,  an  eCommerce  site  or  a   mulE-­‐level  membership  site.     WordPress can be used to build a simple blog OR an entire complex website.
  3. 3. ©2014 Virtuallinda Media LLC • www.virtuallinda.comTHE BRAND BUILDER TOOLBOX with Virtuallinda 3   Your Home Base Online • All  markeEng  efforts  (online  and  offline)   are  like  playing  the  field  in  baseball— the  object  is  to  get  to  home  base.  If  you   want  to  maximize  your  success  online,   you  MUST  have  a  good  website  that   communicates  your  strategy.   • It  is  “scalable”  so  you  can  start  small   and  expand  with  your  business  growth.   Blogging  gives  your  brand  a  voice  on   the  web  and  great  search  engine   opEmizaEon  (SEO).   It  is  a  great  choice   for  Entrepreneurs   looking  to  build  a   website  or  blog.  
  4. 4. ©2014 Virtuallinda Media LLC • www.virtuallinda.comTHE BRAND BUILDER TOOLBOX with Virtuallinda 4   Your Website as Home Base
  5. 5. ©2014 Virtuallinda Media LLC • www.virtuallinda.comTHE BRAND BUILDER TOOLBOX with Virtuallinda 5   Your Current Website & Content — Outdated,  boring  sites   — StaEc  content   — Social  Media  as  the   “enEre  plan”   — No  free  content   — No  way  to  engage  users   — Long  paragraphs  without   any  mulEmedia   Is your site working for you? Mistakes:  
  6. 6. ©2014 Virtuallinda Media LLC • www.virtuallinda.comTHE BRAND BUILDER TOOLBOX with Virtuallinda 6   Rethink Your Website Strategy — FIRST  start  with  your   business  goals  to  create   a  strategic  plan   — Build  as  your  home  base   for  your  online  brand   — Share  YOUR  MESSAGE,   A_ract  IDEAL  CLIENTS  &   Increase  REVENUE   Leverage your online brand Grow  your  business:  
  7. 7. ©2014 Virtuallinda Media LLC • www.virtuallinda.comTHE BRAND BUILDER TOOLBOX with Virtuallinda 7   Strategic Online Branding — Focus  on  your     REVENUE  GENERATORS   — Communicate  your   VALUE  TO  CLIENTS   — Streamline  your     SALES  FUNNEL   — Be  strategic  to  move   forward—not  sta@c!   Expand Your Brand Update  your  site  to:  
  8. 8. ©2014 Virtuallinda Media LLC • www.virtuallinda.comTHE BRAND BUILDER TOOLBOX with Virtuallinda 8   Basic Brochure Website — Showcase  your  products   &  services  and  the  value   to  your  ideal  client   — Social  proof  and  content   to  show  your  experEse   — Compelling  reasons  to   take  acEon   Simple, Yet Powerful Your  Brand  at  a  Glance:  
  9. 9. ©2014 Virtuallinda Media LLC • www.virtuallinda.comTHE BRAND BUILDER TOOLBOX with Virtuallinda 9   WordPress Plugins Even  a  simple  website  can  be   more  engaging  with  Plugins:   •  Photo  galleries   •  Videos  &  audio   •  Password-­‐protected  pages   for  a  membership  site   •  eCommerce   •  Calendars  for  scheduling   meeEngs  with  you   •  Sharing  to  social  networking   sites   Add functionality to your site to engage your ideal target audience
  10. 10. ©2014 Virtuallinda Media LLC • www.virtuallinda.comTHE BRAND BUILDER TOOLBOX with Virtuallinda 10   What is a Blog? •  A  blog  is  a  type  of  website  or   part  of  a  website.     •  Regular  entries  (POSTS)  of   commentary,  descripEons  of   events,  or  other  material   such  as  graphics  or  video.     •  Entries  are  commonly   displayed  in  reverse-­‐ chronological  order  and   organized  by  categories  to   group  similar  content.   •  When  you  create  a  new   post,  other  websites  and   your  social  networks  are   no@fied  of  new  content!   Use to post your company news, events, updates and more to engage your audience!
  11. 11. ©2014 Virtuallinda Media LLC • www.virtuallinda.comTHE BRAND BUILDER TOOLBOX with Virtuallinda 11   —  Create a simple WordPress website with informational pages and a blog, integrated with social media profiles for PR to build your brand across multiple channels. —  You can also add just the blog functionality to an existing website. —  Add links from your main site to the new Blog. —  Create content to share via social networking sites. —  Engages your network & increases search engine optimization. Your Blogging Strategy
  12. 12. ©2014 Virtuallinda Media LLC • www.virtuallinda.comTHE BRAND BUILDER TOOLBOX with Virtuallinda 12   WordPress has the ability to BLOG built in– this is your PR machine —  Use your blog as your “home base,” and promote by Facebook, Twitter and LinkedIn. —  A BLOG creates a RSS feed that will AUTOMATICALLY publish to these other sites. —  Discuss issues that are important to you and your business strategy. —  It is great for increasing Search Engine Optimization (SEO) and repeat site visitors. Blogging on Your Own Site YOU DON’T OWN THE OTHER SITES So don’t build your entire network on them in case they disappear!
  13. 13. ©2014 Virtuallinda Media LLC • www.virtuallinda.comTHE BRAND BUILDER TOOLBOX with Virtuallinda 13   Add to LinkedIn Import your WordPress blog to your LinkedIn profile
  14. 14. ©2014 Virtuallinda Media LLC • www.virtuallinda.comTHE BRAND BUILDER TOOLBOX with Virtuallinda 14   Add to Facebook Import your WordPress blog to your Facebook
  15. 15. ©2014 Virtuallinda Media LLC • www.virtuallinda.comTHE BRAND BUILDER TOOLBOX with Virtuallinda 15   Add to Twitter Import your WordPress blog to your Twitter Profile
  16. 16. ©2014 Virtuallinda Media LLC • www.virtuallinda.comTHE BRAND BUILDER TOOLBOX with Virtuallinda 16   Your business PR machine —  Blog posts are content that you share on a regular basis (like articles of interest or a newsletter). —  Discuss issues that are important to you and your business strategy. —  Blog posts are great for increasing Search Engine Optimization (SEO) and repeat site visitors. —  What to write about: —  Company news —  Frequently Asked Questions —  Case studies or success stories —  Expand on conversations that you are having online & offline Blog Posts Topics
  17. 17. ©2014 Virtuallinda Media LLC • www.virtuallinda.comTHE BRAND BUILDER TOOLBOX with Virtuallinda 17   WordPress is a great choice for Entrepreneurs if you need a very customizable website.
  18. 18. ©2014 Virtuallinda Media LLC • www.virtuallinda.comTHE BRAND BUILDER TOOLBOX with Virtuallinda 18   —  Don’t try to do it yourself! —  Keep focused on your primary business & use our expertise. —  We will setup WordPress with our standard setup of plugins, & backup system. —  We will build your site with a customized design while also developing your online business strategy to reach your goals. Build Your WordPress Site DOWNSIDE: While it’s easy to maintain, trying to do setup if you are not a technical person can lead to hours of frustration and big mistakes. Blogging does take commitment to keep up-to-date.
  19. 19. ©2014 Virtuallinda Media LLC • www.virtuallinda.comTHE BRAND BUILDER TOOLBOX with Virtuallinda 19   www.virtuallinda.com/breakthrough Building a successful brand requires more than just learning tactics. You need a SPECIFIC ACTION PLAN to increase profits & ease your stress. I offer an OUTSIDE PERSPECTIVE to simplify your TO-DO list & end your marketing overwhelm. GET HELP TODAY.
  20. 20. ©2014 Virtuallinda Media LLC • www.virtuallinda.comTHE BRAND BUILDER TOOLBOX with Virtuallinda 20   Want to build your business with less stress & more profit? GET STARTED WITH A COMPLIMENTARY 30-MIN STRATEGY CALL www.virtuallinda.com/breakthrough
  21. 21. THE BRAND BUILDER TOOLBOX Connect With Me facebook.com/virtuallinda www.virtuallinda.com gplus.to/virtuallinda   twitter.com/virtuallinda youtube.com/virtuallinda linkedin.com/in/virtuallinda instagram.com/virtuallinda pinterest.com/virtuallinda

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