This presentation gives an overview of the features and benefits of WordPress websites and blogs for Entrepreneurs.
BENEFITS: This is your “home base” on the web. All marketing efforts (online and offline) are like playing the field in baseball—the object is to get to home base. If you want to maximize your success online, you MUST have a good website that communicates your strategy.
WordPress is a free, Web-based software program that is a great choice for Entrepreneurs looking to build and maintain a website or blog. It is “scalable” so you can start small and expand with your business growth. Blogging gives your brand a voice on the web and great search engine optimization (SEO).
The easiest way to build your website is to build it a little at a time. Start by focusing on your simple strategy: you fastest route to income, your ideal client and the next action step they should take.
DOWNSIDE: While it’s easy to maintain, trying to do setup if you are not a technical person can lead to hours of frustration and big mistakes. Blogging does take commitment to keep up-to-date.