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Wordpress for Business Websites & Blogs
 

Wordpress for Business Websites & Blogs

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This presentation gives an overview of the features and benefits of WordPress websites and blogs for Entrepreneurs. ...

This presentation gives an overview of the features and benefits of WordPress websites and blogs for Entrepreneurs.

BENEFITS: This is your “home base” on the web. All marketing efforts (online and offline) are like playing the field in baseball—the object is to get to home base. If you want to maximize your success online, you MUST have a good website that communicates your strategy.

WordPress is a free, Web-based software program that is a great choice for Entrepreneurs looking to build and maintain a website or blog. It is “scalable” so you can start small and expand with your business growth. Blogging gives your brand a voice on the web and great search engine optimization (SEO).

The easiest way to build your website is to build it a little at a time. Start by focusing on your simple strategy: you fastest route to income, your ideal client and the next action step they should take.

DOWNSIDE: While it’s easy to maintain, trying to do setup if you are not a technical person can lead to hours of frustration and big mistakes. Blogging does take commitment to keep up-to-date.

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    Wordpress for Business Websites & Blogs Wordpress for Business Websites & Blogs Presentation Transcript

    • WordPress for Business Websites & Blogs AMPLIFY Your PurposeAMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 1 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
    • What is WordPress? • WordPress is a free, Web-based software program that anyone can use to build and maintain a website or blog. • It was originally intended as an easy way to set up a blog. • But, thanks to the efforts of a large “open source” community of programmers working to extend and improve its WordPress can be capabilities, it is now much more. used to build a simple • This scalable model can be used to blog OR an entire build a simple brochure-style website, a complex website. business blog, an eCommerce site or a multi-level membership site.AMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 2 ©2012 Byte Sized Learning • www.bytesizedlearning.com
    • Your Home Base Online • All marketing efforts (online and offline) are like playing the field in baseball— the object is to get to home base. If you want to maximize your success online, you MUST have a good website that communicates your strategy. • It is “scalable” so you can start small It is a great choice and expand with your business growth. for Entrepreneurs Blogging gives your brand a voice on looking to build a the web and great search engine website or blog. optimization (SEO).AMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 3 ©2012 Byte Sized Learning • www.bytesizedlearning.com
    • Your Website as Home BaseAMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 4 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
    • Your Current Website & Content Mistakes:  Outdated, boring sites  Static content  Social Media as the Is your “entire plan” site working  No free content for you?  No way to engage users  Long paragraphs without any multimediaAMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 5 ©2012 Byte Sized Learning • www.bytesizedlearning.com
    • Rethink Your Website Strategy Grow your business:  FIRST start with your business goals to create a strategic plan Leverage  Build as your home base for your online brand your online  Share YOUR MESSAGE, brand Attract IDEAL CLIENTS & Increase REVENUEAMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 6 ©2012 Byte Sized Learning • www.bytesizedlearning.com
    • Strategic Online Branding Update your site to:  Focus on your REVENUE GENERATORS  Communicate your AMPLIFY VALUE TO CLIENTS Your  Streamline your SALES FUNNEL Purpose  Be strategic to move forward—not static!AMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 7 ©2012 Byte Sized Learning • www.bytesizedlearning.com
    • Basic Brochure Website Your Brand at a Glance:  Showcase your products & services and the value to your ideal client Simple,  Social proof and content to show your expertise Yet  Compelling reasons to Powerful take actionAMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 8 ©2012 Byte Sized Learning • www.bytesizedlearning.com
    • WordPressPlugins Even a simple website can be Add functionality to your site to more engaging with Plugins: engage your ideal target audience • Photo galleries • Videos & audio • Password-protected pages for a membership site • eCommerce • Calendars for scheduling meetings with you • Sharing to social networking sitesAMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 9 ©2012 Byte Sized Learning • www.bytesizedlearning.com
    • What is a Blog? • A blog is a type of website or part of a website. • Regular entries (POSTS) of commentary, descriptions of events, or other material such as graphics or video. • Entries are commonly displayed in reverse- chronological order and organized by categories to group similar content. • When you create a new post, other websites and Use to post your company news, events, your social networks are updates and more to engage your audience! notified of new content!AMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 10 ©2012 Byte Sized Learning • www.bytesizedlearning.com
    • Your Blogging Strategy  Create a simple WordPress website with informational pages and a blog, integrated with social media profiles for PR to build your brand across multiple channels.  You can also add just the blog functionality to an existing website.  Add links from your main site to the new Blog.  Create content to share via social networking sites.  Engages your network & increases search engine optimization.AMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 11 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
    • Blogging on Your Own Site WordPress has the ability to BLOG built in– this is your PR machine  Use your blog as your “home base,” and promote by Facebook, Twitter and LinkedIn.  A BLOG creates a RSS feed that will AUTOMATICALLY publish to these other sites.  Discuss issues that are important to you and your business strategy.  It is great for increasing Search Engine Optimization (SEO) and repeat site visitors. YOU DON’T OWN THE OTHER SITES So don’t build your entire network on them in case they disappear!AMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 12 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
    • Add to LinkedIn Import your WordPress blog to your LinkedIn profileAMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 13 ©2011 Virtuallinda Media LLC • www.virtuallinda.com
    • Add to Facebook Import your WordPress blog to your FacebookAMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 14 ©2011 Virtuallinda Media LLC • www.virtuallinda.com
    • Add to Twitter Import your WordPress blog to your Twitter ProfileAMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 15 ©2011 Virtuallinda Media LLC • www.virtuallinda.com
    • Blog Posts Topics Your business PR machine  Blog posts are content that you share on a regular basis (like articles of interest or a newsletter).  Discuss issues that are important to you and your business strategy.  Blog posts are great for increasing Search Engine Optimization (SEO) and repeat site visitors.  What to write about:  Company news  Frequently Asked Questions  Case studies or success stories  Expand on conversations that you are having online & offlineAMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 16 ©2010 Byte Sized Learning • www.bytesizedlearning.com
    • If you want to maximize your success online, you MUST have a website that: Shares YOUR MESSAGE, Attracts IDEAL CLIENTS & Increases REVENUEAMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 17 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
    • WordPress is a great choice for EntrepreneursAMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 18 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
    • Build Your WordPress Site  Don’t try to do it yourself! DOWNSIDE: While it’s easy to  Keep focused on your primary maintain, trying to business & use our expertise. do setup if you are  We will setup WordPress with not a technical person can lead to our standard setup of plugins, hours of frustration & backup system. and big mistakes.  We will build your site with a Blogging does take commitment to customized design while also keep up-to-date. developing your online business strategy to reach your goals.AMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 19 ©2010 Byte Sized Learning • www.bytesizedlearning.com
    • Here’s just a few examples…AMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 20 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
    • AMPLIFY Your Purpose with Virtuallinda • 21 ©2012 Virtuallinda Media LLC • www.virtuallinda.comwww.amplifyyourpurpose.com
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    • AMPLIFY Your Purpose with Virtuallinda • 41 ©2012 Virtuallinda Media LLC • www.virtuallinda.comwww.amplifyyourpurpose.com
    • Share YOUR MESSAGE, Attract IDEAL CLIENTS & Increase REVENUE by leveraging your online brand. Find out how with your Online Brand BREAKTHROUGH session www.virtuallinda.com/breakthroughAMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 42 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
    • Connect With Me facebook.com/virtuallinda twitter.com/virtuallinda youtube.com/virtuallinda linkedin.com/in/virtuallinda pinterest.com/virtuallinda gplus.to/virtuallinda www.virtuallinda.comAMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 43 ©2013 Virtuallinda Media LLC • www.virtuallinda.com