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Twitter Overview
Twitter Overview
Twitter Overview
Twitter Overview
Twitter Overview
Twitter Overview
Twitter Overview
Twitter Overview
Twitter Overview
Twitter Overview
Twitter Overview
Twitter Overview
Twitter Overview
Twitter Overview
Twitter Overview
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Twitter Overview

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This presentation gives an overview of the features and benefits of Twitter for Entrepreneurs. …

This presentation gives an overview of the features and benefits of Twitter for Entrepreneurs.

BENEFITS: Twitter is “the water cooler”. It’s fast-paced and a way to stay in touch with your area of expertise. Connect with your audience AND start building a record in search engines of keywords that are important to your brand. Also very useful to gather content that you can share on other social media channels. MORE »

Twitter has 127 million active users.

13% of internet users also use Twitter.

54% of Twitter users use Twitter on their mobile devices.

36% of Twitter users tweet at least once a day.

The average visit on Twitter lasts for 14 minutes.

59% of Twitter users are female (41% male).

DOWNSIDE: The interface can be confusing without 3rd party tools.

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  • 1. Twitter Overview AMPLIFY Your PurposeAMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 1 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
  • 2. Twitter at a Glance “The Water Cooler”  Tone: Both business focus and fun conversation, like a cocktail party  Scope: 127 million users, mostly ages 35-49, 20% active  Homepage:  Question: What’s happening?  Combine business & personal updates  Add value. Don’t overtweet.  “Stream” of your friends’ updates  Often links to news, events  Will be adding video and photos to stream soon  Can organize contacts into Lists  Use 3rd party tools for easier managementAMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 2 ©2011 Virtuallinda Media LLC • www.virtuallinda.com
  • 3. Twitter Features & Tools Key Features 3rd Party tools to facilitate Twitter  Micro-blogging  Many users do not check Twitter through Twitter.com  Status updates – 140 characters maximum  TwitPic– post photos  Promote business with simple  TweetDeck or HootSuite– profile text and custom manage account background  URL shorteners – to save space  Good search engine and track who clicked your link optimization (SEO)  Tools for automation of tasks –  Real-time snapshot at what BIG TIMESAVERS! users are talking about  Use with mobile phonesAMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 3 ©2011 Virtuallinda Media LLC • www.virtuallinda.com
  • 4. Terminology  Tweet = Status messages CONVERSATIONS are formed with these actions working together  Follow = to connect as a friend  Followers = your connections  Direct message (DM) = a private tweet between two connected users  Retweet (RT) = to post someone else’s tweet (with their username) as your tweet  When your followers are retweeting you, this is viral marketing / testimonialsAMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 4 ©2011 Virtuallinda Media LLC • www.virtuallinda.com
  • 5. Find Your Community Pay attention to the conversations of your Community  Connect with your real life connections to keep in touch with what is going on in their lives.  Group your real-life connections into a list.  Review the conversation on a regular basis.  Respond back using Twitter lingo:  “via @username”  Retweets (“RT” or “via username”) Participation is the key to building relationships.AMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 5 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
  • 6. Find Your Audience Reach out and Follow YOUR Target Audience  Some people think it’s about having thousands of followers and use tricks to boost your followers list.  Better to actually find people in your audience.  Use your demographic info and keywords to do searches. Read the bio and then add.  Use Twellow.com – the Twitter Yellow Pages.  Followers can be grouped into LISTS. Define who you want to connect with first!AMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 6 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
  • 7. Use as a News Source Get and share industry news  An easy way to stay on top of trends – at a glance!  Create custom lists from your favorite news sources.  Retweet to your followers to build your search engine optimization and influence.  Sharing this knowledge makes you a valuable source.  Tweet each time you post a blog or a video  Use a URL shortener such as www.bit.ly to track your clicks If limited on time, this is the easiest way to get started!AMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 7 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
  • 8. Use for Marketing & PR As a public relations channel  Post about corporate accomplishments.  Share links that take people back to company web pages, press releases, and other promotional sites.  Consider combining this approach with the others… people are less likely to get excited about a boring brand, but will like the PERSON behind it.  Connect with news reporters Share corporate information but mix it with other engagement methods.AMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 8 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
  • 9. Use to Build Influence Your personal brand influences company brand  You or your employees sharing excitement about their work, developments in your industry, new products, or other interesting tidbits, even if unrelated to the company itself.  This can promote positive feelings for whichever business you represent.  Be the expert in your field. KEY: Participating in the conversation, sharing knowledge and your personalityAMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 9 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
  • 10. Use for Market Research Listen to conversations  Tune in to micro-conversations.  To get early warnings of problems and to collect feedback on product issues or ideas.  Save searches on favorite topics, even setup email alerts for these words.  Global & local trends are listed in the right column.  Look for Hash tags (#keyword). Social listening is an important part of using social media.AMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 10 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
  • 11. Use to Increase SEO A must use if search engine optimization is your goal!  Each Tweet is indexed as a page.  Post links back to your website(s) and social profiles.  Use all 160 characters of your bio with keywords.  The first few words of each tweet is extra important.  Add your website’s URL under your profile info.  Stay targeted on your keywords = better SEO. Using your keywords regularly can increase your search rankings.AMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 11 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
  • 12. Twitter DON’TS  Think you need thousands of followers to be effective. You need LISTENERS in your target audience!  Engage in aggressive behaviors unless you want to risk removal from search results or account suspension:  Repeatedly posting duplicate or near-duplicate content (links or tweets)  Abusing trending topics or hashtags (topic words with a # sign)  Sending automated tweets or replies  Using bots or applications to post similar messages based on keywords  Posting similar messages over multiple accounts  Aggressively following and un-following people  Retweet something and leave off the original Twitter poster  Send multiple tweets in a short amount of time – like spam!AMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 12 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
  • 13. Twitter Success Story  Twitter.com/LibertyBayBoo ks–  Shares views, ideas and conversation (books, travel, food and local events) with customers and the authors  Creates a community  Tweets spark real Increase search engine conversation in the store optimization & awareness!  Any business can duplicate!AMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 13 ©2011 Virtuallinda Media LLC • www.virtuallinda.com
  • 14. Share YOUR MESSAGE, Attract IDEAL CLIENTS & Increase REVENUE by leveraging your online brand. Find out how with your Online Brand BREAKTHROUGH session www.virtuallinda.com/breakthroughAMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 14 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
  • 15. Connect With Me facebook.com/virtuallinda twitter.com/virtuallinda youtube.com/virtuallinda linkedin.com/in/virtuallinda pinterest.com/virtuallinda gplus.to/virtuallinda www.virtuallinda.comAMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 15 ©2013 Virtuallinda Media LLC • www.virtuallinda.com

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