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Combining In-Person and Online Networking
Combining In-Person and Online Networking
Combining In-Person and Online Networking
Combining In-Person and Online Networking
Combining In-Person and Online Networking
Combining In-Person and Online Networking
Combining In-Person and Online Networking
Combining In-Person and Online Networking
Combining In-Person and Online Networking
Combining In-Person and Online Networking
Combining In-Person and Online Networking
Combining In-Person and Online Networking
Combining In-Person and Online Networking
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Combining In-Person and Online Networking

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Give thought to your overall NETWORKING strategy, not just your SOCIAL MEDIA strategy. …

Give thought to your overall NETWORKING strategy, not just your SOCIAL MEDIA strategy.

This approach makes it easier to get started and it will leverage all of your interactions with your contacts together for maximum impact.

You will learn how to:

Approach your in-person and online networking with a similar strategy.

Find more time for online networking.

Leverage the special features and tools that social media provides to save you significant time.

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  • YOUR TARGET AUDIENCE(S)
  • YOUR TARGET AUDIENCE(S)
  • Think about a key close connection who was once a chance encounter or a friend-of-a-friend-of-a-friend. How long did that connection take to happen? What if you would have missed that connection?
  • Transcript

    • 1. Combining In-Person &Online Networking AMPLIFY Your PurposeAMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 1 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
    • 2. In-Person vs. Online Real-life and online networks help people:  Make sales / find jobs Building relationships  Make new friends & contacts take time. It’s been  Market your business brand said that it takes 7 “touches” to feel like  Have fun (yes, even in business!) you know someone.  And more… With our busy lives, Online networks have advantages: trying to make all of  Not limited by time or location those in-person is  Quickly say hello or arrange a meeting impossible.  Sharing photos, video, multimedia of both personal (travel, activities) and business (products, services) gives Use social networks you a more complete view of a person as a touch.  Get glimpses into the personality of your contacts  Online profiles don’t get lost like a business cardAMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 2 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
    • 3. A Simple Networking Strategy In-Person Networking Online Networking 1. Define Your Brand 1. Define Your Brand 2. Find Your Audience 2. Find Your Audience 3. Have Conversations 3. Have Conversations 4. Follow-up by Connecting 4. Follow-up by Connecting Online In-PersonAMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 3 ©2011 Virtuallinda Media LLC • www.virtuallinda.com
    • 4. Combine with Real Life Interaction The most powerful approach to social networking is to combine it with REAL-LIFE CONNECTIONS.  Use social networking to follow- up with your contacts, share quality content and build relationships in a shorter amount of time!  Instead of scheduling a 1-on-1 or long phone call to do an initial introduction with a contact, use social media to save your personal time.AMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 4 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
    • 5. One-on-One Meetings Consider how long these networking activities take…  1 hour in-person meetings to “get to know each other”  Coffee meetings with new contacts  Multiple networking events each week, often early morning till late at night Many times these meeting don’t directly lead to new business as the point is to get to KNOW, LIKE & TRUST.  A better approach is to only schedule those meetings in-person AFTER you have the initial introduction to the person using social media, being selective and considering your work schedule.AMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 5 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
    • 6. Finding Time to Network  Evaluate how you spend your time and energy  Can you shift some of this time into online social networking?  This means YOU DON’T HAVE TO FIND MORE TIME to network online, just use your time differently! Online networking is not a replacement for in-person networking. Instead, choose QUALITY events and spend the rest of your networking time online.AMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 6 ©2012 Byte Sized Learning • www.bytesizedlearning.com
    • 7. Evaluate Your Networking When you attend networking When you are social networking… events…  Do you have a clear idea of who  Do you use search tools to find you are looking to connect with exactly who you are looking to and seek these people out? connect with?  Are you just collecting business  Are you just randomly reading cards and going to events because profiles, playing games and that’s the networking cycle? clicking links?  Scheduling too many 1-on-1s?  Interacting with your contacts?AMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 7 ©2011 Virtuallinda Media LLC • www.virtuallinda.com
    • 8. Be In Business Networking Mode Just because you are at an event or online, it does not mean you are always networking.  In-person and online, you MUST have a clear plan or else you will waste your time.  Take the time to create or revise your strategy and apply to all networking efforts.  Be consistent with your elevator pitch and online profiles.  If your time is limited, focus on your prioritized contact lists or attend the highest quality events.AMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 8 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
    • 9. Have an Agenda Stay focused to save time & energy! Define your Target  Stop hoping to meet the right person, and Audience(s) use your connections to find the perfect • Referral / Lead contact! • Ideal Client  Have a clear agenda of why you are there, • Brand Evangelist who you are looking to connect with and • Business Partner what you hope to accomplish. • Joint Venture Partner  Many people object to social networking • Affiliate online as a waste of time, but attending every networking event in-person can be • Business Supporter an even bigger time waster.AMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 9 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
    • 10. Online Contacts are Searchable By building an online community, your contacts and their connections are now ONLINE social searchable. This saves you valuable time! networking lets you make & manage  No more chance encounters or risking someone connections with forgetting that you would make a perfect match. contacts faster &  Take the time to define the characteristics of more efficiently. your target audiences to speed up this process. Don’t miss out on  Pro-actively search your contacts’ networks and key connections! ask for introductions when appropriate, rather than relying on them to remember to refer you.  Return the favor and thank your contacts through their profiles to also help their networks grow.AMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 10 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
    • 11. TAKE ACTION 1. What is your typical agenda when attending networking events?  Does it vary according to the types of events you go to? 2. What is your current follow-up method after meeting someone at a networking event?  Do you immediately push for a sale?  Ask for an in-person meeting?  Get to know them better to qualify them as a prospect?  Ask to connect online to grow your network? 3. Evaluate your in-person networking as suggested in this course.  What events can you cut down on?  How much time can you budget on a regular basis to network online?AMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 11 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
    • 12. Share YOUR MESSAGE, Attract IDEAL CLIENTS & Increase REVENUE by leveraging your online brand. Find out how with your Online Brand BREAKTHROUGH session www.virtuallinda.com/breakthroughAMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 12 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
    • 13. Connect With Me facebook.com/virtuallinda twitter.com/virtuallinda youtube.com/virtuallinda linkedin.com/in/virtuallinda pinterest.com/virtuallinda gplus.to/virtuallinda www.virtuallinda.comAMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 13 ©2013 Virtuallinda Media LLC • www.virtuallinda.com

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