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Creating Your Elevator Pitch and Online Profiles

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An elevator pitch is an overview of your business in a very concise format, just like your online profiles. …

An elevator pitch is an overview of your business in a very concise format, just like your online profiles.

The name reflects the fact that it should be possible to deliver in the time span of an elevator ride, meaning in a maximum of 30 seconds and in 130 words or fewer.

You will learn how to:

Define your key message and action steps to speed the networking process.

Communicate clearly and create your unique brand.

Focus on what sets you apart and why your customers buy.

Published in: Technology

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  • Should the 3Ps be discussed first? Your Brand Onlin
  • Maybe change the format of Create Your Profiles ????
  • Maybe change the format of Create Your Profiles ????
  • Transcript

    • 1. Creating Your Elevator Pitch & Online Profiles AMPLIFY Your PurposeAMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 1 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
    • 2. Key Messages & Action Steps Key messages reinforce your brand and expand on your elevator pitch  Personal likes & interests  Professional topics:  Company or industry news  Frequently Asked Questions  Case studies or success stories  Share what is of interest to your community and target audience(s) Action steps are the follow-up of what you want your contact to do next.AMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 2 ©2010 Byte Sized Learning • www.bytesizedlearning.com
    • 3. Communicate Clearly Evaluate your key messages: SHARE:  Will it help my community KNOW, LIKE • Tips & Coaching & TRUST my brand? • News & Events  Does this add to the conversation? • Promotions  Does my target audience need to know this information in order to do • Sales Presentations business with me? • Customer Support  What am I repeating over and over • Personal Interests when I speak to people in-person, by phone or by email? Add personal interests that will help your audience  Am I reusing content from other connect with the human side marketing efforts? of your brand.  What’s the next step I want a potential customer to take?AMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 3 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
    • 4. Create Your Unique Brand Blend Professional & Personal  Connect to your audiences with a combination of your professional and personal brands – NOT PRIVATE INFO  People get to KNOW, LIKE and TRUST a business brand through individuals and our network of contacts.  An individual from a business, not the logo, engages in conversation.  Don’t share PRIVATE information.AMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 4 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
    • 5. An Introduction to Your Business Your elevator pitch (30-sec intro) & online profiles should answer “WHAT DO YOU DO?” A simple formula TRANSLATION TO YOUR AUDIENCE: for your brand What do you do that can benefit me? WHO  Focusing on how you can help someone else makes you more memorable. WHAT  Share your excitement and passion about your business! WHERE  In-Person = “an elevator pitch” (how you would WHY introduce yourself if you met someone in passing and had only 30 secs) HOW  Online = profile (quick summary of you with a photo, links and bio)AMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 5 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
    • 6. WHO are you looking to meet?  Include your target audiences (both primary and secondary).  Lead with your primary audience and include types of industries or referral partners you can work with.  In-person, this can be adjusted for the person you are interacting with (a great reason to first ask someone about their business before giving your pitch).  Online, consider adding details to your website or LinkedIn profile for each specific group.AMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 6 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
    • 7. WHAT do you sell or represent? WHAT type of info will you be sharing with your audience?  Don’t use buzzwords here, use simple terms that people can understand in a split second.  Online, use keywords that your customers would use to find you.  People might not get your creative phrasing, so use common terminology.  Be 100% sure that people will know WHAT you do!  What makes your company unique?  Share your experience.For more multimedia training, visitwww.bytesizedcourses.com 7 ©2010 Byte Sized Learning • www.bytesizedlearning.com
    • 8. WHERE are you located?  This is your chance to define the ideal location you want to be working.  If you prefer to work closer to home, don’t say you will work across the entire state.  Including this info in your profiles will help people locate your services.  Use location as a searchable field for contacts.  Location can be used with social media with location-based services and ads targeted by zip code.AMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 8 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
    • 9. Tap Into Emotions Understand the true benefits of your product or service. Do your customers REMEMBER: buy because they: Your brand is  Want to improve their lives? really about how you can help  Are overworked or stressed? your customer meet  Experiencing a life change (job, new THEIR needs, not baby, death, move) ? what YOU need.  Are stuck in a rut and need a Put your change? customer FIRST.  Want to save time or money?AMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 9 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
    • 10. Multiple Target Audiences Some businesses will have multiple target audiences for the same product or service.  This changes the WHO and WHY  Know which audience you are speaking to at an event, 1-on-1 and online.  Online profiles and websites give you a place to expand on the benefits for each of your target audiences.  OK to have several versions of your introduction that are specific to each target audience, but the general message should remain consistent.AMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 10 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
    • 11. Be Consistent Leverage together all marketing materials and networking efforts. Share the same  Develop your message based on the WHO, message with your: WHAT, WHERE, WHY, HOW formula. • Elevator pitch  Check all online profiles, marketing • Online profiles materials and your elevator pitch. • Website and blog  Use your website with a blog to expand on • Shared content your messages. • Business card  Share content that reinforces your brand. • Printed marketing  Printed materials and email signatures should include links to your websites and • Emails online profiles.AMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 11 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
    • 12. Double Check Your Brand Review your brand carefully before expanding your network! • Some business people don’t take the time to complete profiles or review for errors. This sends connections to a dead end or to an inaccurate, unprofessional profile. • Poor elevator pitches mean you won’t get follow ups or referrals. • Instead, build an open road to doing business with you. Find a trusted contact to practice your elevator pitch on and have them review your online profiles!AMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 12 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
    • 13. Share YOUR MESSAGE, Attract IDEAL CLIENTS & Increase REVENUE by leveraging your online brand. Find out how with your Online Brand BREAKTHROUGH session www.virtuallinda.com/breakthroughAMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 13 ©2013 Virtuallinda Media LLC • www.virtuallinda.com
    • 14. Connect With Me facebook.com/virtuallinda twitter.com/virtuallinda youtube.com/virtuallinda linkedin.com/in/virtuallinda pinterest.com/virtuallinda gplus.to/virtuallinda www.virtuallinda.comAMPLIFY Your Purpose with Virtuallinda • www.amplifyyourpurpose.com 14 ©2013 Virtuallinda Media LLC • www.virtuallinda.com