Web 2.0 in the library Arizona State Library Summer Library Institute, June 2009 Jen Maney Virtual Library Manager Pima County Public Library www.library.pima.gov

social collaborative creative personal “… not really a technological phenomenon at all; it’s a social one, enabled by technology.” - Antony Van Couvering, www.namesatwork.com Web 2.0 is…

social

collaborative

creative

personal

Web 2.0 is…

The web.

Web 2.0 is… Customer reviews and ratings on Lowes.com The Blog on whitehouse.gov that you can share on Facebook, Delicious, Digg, Reddit, Twitter, etc. Comments on news stories on NPR.org PBS.org’s online episodes of American Experience Susan Boyle on YouTube

Customer reviews and ratings on Lowes.com

The Blog on whitehouse.gov that you can share on Facebook, Delicious, Digg, Reddit, Twitter, etc.

Comments on news stories on NPR.org

PBS.org’s online episodes of American Experience

Susan Boyle on YouTube

Your book review on Amazon (or your library website) Your restaurant review on Yelp The repost of a whitehouse.gov blog post on your Facebook profile Your blog about your family recipes Your pet videos on YouTube Web 2.0 is…

Your book review on Amazon (or your library website)

Your restaurant review on Yelp

The repost of a whitehouse.gov blog post on your Facebook profile

Your blog about your family recipes

Your pet videos on YouTube

Web 2.0 is… You + Other people writing, commenting, sharing, creating, posting, reposting, laughing, tweaking, mashing, making, replying, reviewing, conversing, updating, blogging, ranting, soliloquying, flirting, joking … Doing what people do.

My life Your life Our lives Web 2.0 is…

Why libraries care Libraries = community Libraries want to reach a lot of people Libraries need to reach a lot of people for a small amount of money Online communities are communities of people

Libraries = community

Libraries want to reach a lot of people

Libraries need to reach a lot of people for a small amount of money

Online communities are communities of people

Easy (for you and for them!) Cheap, and usually free (ditto) Broad-reaching (you wanna reach the masses?) Engaging (people like it, like to participate, like to share, like to hear from friends and family and YOU) Ubiquitous (web 2.0 is the web) Web 2.0 tools are…

Easy (for you and for them!)

Cheap, and usually free (ditto)

Broad-reaching (you wanna reach the masses?)

Engaging (people like it, like to participate, like to share, like to hear from friends and family and YOU)

Ubiquitous (web 2.0 is the web)

Web 2.0 is the web.

what they expect. Give it to them. Web 2.0 is…

not going away . Ignoring it will not make it go away. Web 2.0 is…

Your Library: Meeting yesterday’s needs today ! (your library logo here)

Seize the day.

The 13 Things Key points Examples

Key points

Examples

No fear. No one expects you to do all of these things, nor should you try Remember your library’s goals No failure Experiment Play Discover

1. Wikis http://bakersdozenarizona.wetpaint.com/page/%231+-+Wikis Key Points Collaborative – multiple people can contribute to it Flexible – editing, adding content is intuitive and instantaneous Community – people create profiles, can send messages, can comment, can discuss – all centered around a topic Searchable – search through content Multimedia – many wikis allow photo uploads, ability to embed video

Key Points

Collaborative – multiple people can contribute to it

Flexible – editing, adding content is intuitive and instantaneous

Community – people create profiles, can send messages, can comment, can discuss – all centered around a topic

Searchable – search through content

Multimedia – many wikis allow photo uploads, ability to embed video

http:// bakersdozenarizona.wetpaint.com /

http:// www.sjcpl.org/subjectguides/index.php/Main_Page

2. Avatars, Identity & Privacy http://bakersdozenarizona.wetpaint.com/page/%232+-+Avatars%2C+Identity+and+Privacy Key Points Protect yourself – you don’t have to give real info, but need to remember what you gave so you can login or retrieve passwords Avatars are fun – make a cartoon, dress it up. You, only cuter. Personal expression – avatars let you create your online identity and express your personality without having to use a photo of yourself. Community – people expect you to have some sort of identity online. Create an online persona, even if it doesn’t identify you directly. People like to interact with a real person, even if they don’t know who you are.

Key Points

Protect yourself – you don’t have to give real info, but need to remember what you gave so you can login or retrieve passwords

Avatars are fun – make a cartoon, dress it up. You, only cuter.

Personal expression – avatars let you create your online identity and express your personality without having to use a photo of yourself.

Community – people expect you to have some sort of identity online. Create an online persona, even if it doesn’t identify you directly. People like to interact with a real person, even if they don’t know who you are.

2. Avatars, Identity & Privacy Examples Second Life Library logo avatars Librarian avatars

Examples

Second Life

Library logo avatars

Librarian avatars

3. Google & Gmail http://bakersdozenarizona.wetpaint.com/page/%233+-+Google+and+Gmail Key Points Search – people don’t come to the library first, they go to Google. You should understand why Google is easier to use than the library. More than search – Google has many tools available to explore Book search Docs News Maps Gmail Wave! http:// wave.google.com /

Key Points

Search – people don’t come to the library first, they go to Google. You should understand why Google is easier to use than the library.

More than search – Google has many tools available to explore

Book search

Docs

News

Maps

Gmail

Wave! http:// wave.google.com /

http:// docs.google.com

4. Digital Downloads http://bakersdozenarizona.wetpaint.com/page/%234+-+Digital+Downloads Key Points Instant access – download the book, listen or read, instantaneously (if unlimited copies or no one else has it checked out) Portable – carry it on your laptop, netbook, mp3 player, iPod, or e-book reader Convenient – no driving, no fines, no returning, no losing, no damaging Core – books & reading are what libraries are all about. New formats enhance libraries, not threaten them.

Key Points

Instant access – download the book, listen or read, instantaneously (if unlimited copies or no one else has it checked out)

Portable – carry it on your laptop, netbook, mp3 player, iPod, or e-book reader

Convenient – no driving, no fines, no returning, no losing, no damaging

Core – books & reading are what libraries are all about. New formats enhance libraries, not threaten them.

http:// phoenix.lib.overdrive.com /

5. Blogs http://bakersdozenarizona.wetpaint.com/page/%235+-+Blogs Key Points Your voice – say what you want to say. No filter between you and reader Easy – post when you want, lists chronologically, is searchable – all with no programming experience needed! Communicate, converse – allow people to comment, comment back, start a conversation Sharable – people can share your posts, expanding your reach Powerful – some libraries using blog software for entire website

Key Points

Your voice – say what you want to say. No filter between you and reader

Easy – post when you want, lists chronologically, is searchable – all with no programming experience needed!

Communicate, converse – allow people to comment, comment back, start a conversation

Sharable – people can share your posts, expanding your reach

Powerful – some libraries using blog software for entire website

http:// www.tonganoxielibrary.org /

6. RSS & RSS Readers http://bakersdozenarizona.wetpaint.com/page/%236+-+RSS+and+RSS+Readers Key Points Keep info overload in check – you read a lot, keep up with the profession easier Aggregate – keep what you read in on place Save time – scan “headlines” before you read the entire post Track – what you read goes away, what you haven’t read stays Keep what you want – star or tag what you want to keep Share what’s important – share or email items of interest to others Opt in – read only what you want

Key Points

Keep info overload in check – you read a lot, keep up with the profession easier

Aggregate – keep what you read in on place

Save time – scan “headlines” before you read the entire post

Track – what you read goes away, what you haven’t read stays

Keep what you want – star or tag what you want to keep

Share what’s important – share or email items of interest to others

Opt in – read only what you want

http:// reader.google.com

7 . Bookmark Storage & Access http://bakersdozenarizona.wetpaint.com/page/%237+-+Bookmark+Storage+and+Access Key Points Keep track – never lose a link again Organize – “tag” or describe links with keywords. Similar links automatically kept together if you use the same tags. Access – get to your links from any computer Share – share links with colleagues and friends Find – find similar sites by tag or subscribe to others’ collections via RSS Public – post links for the public and dump those “research links” pages on your website

Key Points

Keep track – never lose a link again

Organize – “tag” or describe links with keywords. Similar links automatically kept together if you use the same tags.

Access – get to your links from any computer

Share – share links with colleagues and friends

Find – find similar sites by tag or subscribe to others’ collections via RSS

Public – post links for the public and dump those “research links” pages on your website

http:// delicious.com/SanMateoLibrary

8 . Social Networking Sites http://bakersdozenarizona.wetpaint.com/page/%238+-+Social+Networking+Sites Key Points Social – people socialize and exchange ideas Personal – express yourself by posting things that interest you, creating your profile, and choosing your friends Network – meet people, expand your network, find others like you, find others with similar interests, maybe find a job… Fun – games, applications, quizzes, photos, videos, links Communicate – in many ways – post your status, share links, videos, photos, post events, send messages, write on someone’s wall Popular! – more than 100 million people login to Facebook everyday

Key Points

Social – people socialize and exchange ideas

Personal – express yourself by posting things that interest you, creating your profile, and choosing your friends

Network – meet people, expand your network, find others like you, find others with similar interests, maybe find a job…

Fun – games, applications, quizzes, photos, videos, links

Communicate – in many ways – post your status, share links, videos, photos, post events, send messages, write on someone’s wall

Popular! – more than 100 million people login to Facebook everyday

http:// www.facebook.com/profile.php?id =773547444

9 . Photo Sharing http://bakersdozenarizona.wetpaint.com/page/%239+-+Photo+Sharing Key Points Powerful – a picture is worth a thousand words Advertise – use photos to advertise programs, events, services, libraries Organize – put photos into collection or sets. Describe with tags or keywords Use and re-use – use easy online tools to embed photos on any webpage, blog, social network profile – all without a programmer!

Key Points

Powerful – a picture is worth a thousand words

Advertise – use photos to advertise programs, events, services, libraries

Organize – put photos into collection or sets. Describe with tags or keywords

Use and re-use – use easy online tools to embed photos on any webpage, blog, social network profile – all without a programmer!

http:// www.library.pima.gov/locations/main/permanentart.php

http:// www.library.pima.gov/teenzone/art/invitational /

http://www.flickr.com/photos/pimacountypubliclibrary/collections/

10 . Online Gaming http://bakersdozenarizona.wetpaint.com/page/%2310+-+Online+Gaming Key Points Popular – games outsell movies, TV, and music. Seriously. All ages play online games, even if it is just Solitaire. Recreational – fulfill key library role Skill-building – improve cognitive skills, even literacy Motivating – people get satisfaction from playing, improving, winning Social – many online games can be played with others, while chatting or communicating in some way

Key Points

Popular – games outsell movies, TV, and music. Seriously. All ages play online games, even if it is just Solitaire.

Recreational – fulfill key library role

Skill-building – improve cognitive skills, even literacy

Motivating – people get satisfaction from playing, improving, winning

Social – many online games can be played with others, while chatting or communicating in some way

http:// www.library.pima.gov/srp/2009/game.html

11 . Podcasts & Vidcasts http://bakersdozenarizona.wetpaint.com/page/%2311+-+Podcasts+and+Vidcasts Key Points Info packed – can get a lot of info into a video or an audio cast Portable – download podcasts to your mp3 player or smartphone, listen or watch wherever you want. Laptops and netbooks have on-demand access. Subscribe – use RSS to get notified when new ones are posted Opt in – I decide which podcasts and vidcasts I want to get Low cost – libraries can record audio of events with an inexpensive digital recorder, use free software to edit and post online. Flip video cameras are cheap and make it easy to load video online.

Key Points

Info packed – can get a lot of info into a video or an audio cast

Portable – download podcasts to your mp3 player or smartphone, listen or watch wherever you want. Laptops and netbooks have on-demand access.

Subscribe – use RSS to get notified when new ones are posted

Opt in – I decide which podcasts and vidcasts I want to get

Low cost – libraries can record audio of events with an inexpensive digital recorder, use free software to edit and post online. Flip video cameras are cheap and make it easy to load video online.

http:// www.loc.gov/podcasts /

12 . Chat / IM http://bakersdozenarizona.wetpaint.com/page/%2312+-+Chat+%2F+Instant+Messaging Key Points Social – people talking to one another via text rather than voice Real time – not delayed like email. Talk now. Efficient – see who’s available to chat. Don’t waste time tracking someone down, emailing them, leaving them a voicemail. Easy – intuitive, no fuss interfaces No downloads – don’t need special software necessarily Everywhere – inside social networking sites like Facebook, inside iGoogle with Google Talk, embedded on webpages with Meebo, people can do it on their phones

Key Points

Social – people talking to one another via text rather than voice

Real time – not delayed like email. Talk now.

Efficient – see who’s available to chat. Don’t waste time tracking someone down, emailing them, leaving them a voicemail.

Easy – intuitive, no fuss interfaces

No downloads – don’t need special software necessarily

Everywhere – inside social networking sites like Facebook, inside iGoogle with Google Talk, embedded on webpages with Meebo, people can do it on their phones

http://mesalibrary.org/research/aska_3.aspx

13 . Video Sharing http://bakersdozenarizona.wetpaint.com/page/%2313+-+Video+Sharing Key Points Powerful – like photos, only more so. Great for promoting the library and all the wonderful stuff you do. Embed-friendly – YouTube gives you code to embed your videos on any webpage or in Facebook, MySpace, your blog…without a web programmer Portable – people can watch video on their phones, netbooks, laptops and mp3 players Engaging – people like video, like to make it, like to share it Community – get the public to make videos about the library, make it a contest, highlight the winners on your site

Key Points

Powerful – like photos, only more so. Great for promoting the library and all the wonderful stuff you do.

Embed-friendly – YouTube gives you code to embed your videos on any webpage or in Facebook, MySpace, your blog…without a web programmer

Portable – people can watch video on their phones, netbooks, laptops and mp3 players

Engaging – people like video, like to make it, like to share it

Community – get the public to make videos about the library, make it a contest, highlight the winners on your site

http:// www.youtube.com/profile?user = pimacountylibrary

In the lab… Wikis – join wiki, create profile Avatars, Identity and Privacy – create an avatar Google and Gmail – create account, explore Google products - http:// www.google.com/intl/en/options / Digital Downloads – Look at these, but probably can’t download Blogs – read some blogs, maybe set one up (if interested) RSS and RSS Readers – in Google account, set up Reader, subscribe to a couple Bookmark Storage and Access – set up account, save a few links Social Networking Sites – set up Facebook or MySpace, do profile, find some friends Photo Sharing – make Flickr account, search for photos, upload if you have a camera Online Gaming – play a game Podcasts and Vidcasts – listen to a podcast Chat / Instant Messaging – try it out on the wiki - http:// bakersdozenarizona.wetpaint.com/page/Contact+Us Video Sharing – find something you’re interested in and watch it http:// bakersdozenarizona.wetpaint.com /

Wikis – join wiki, create profile

Avatars, Identity and Privacy – create an avatar

Google and Gmail – create account, explore Google products - http:// www.google.com/intl/en/options /

Digital Downloads – Look at these, but probably can’t download

Blogs – read some blogs, maybe set one up (if interested)

RSS and RSS Readers – in Google account, set up Reader, subscribe to a couple

Bookmark Storage and Access – set up account, save a few links

Social Networking Sites – set up Facebook or MySpace, do profile, find some friends

Photo Sharing – make Flickr account, search for photos, upload if you have a camera

Online Gaming – play a game

Podcasts and Vidcasts – listen to a podcast

Chat / Instant Messaging – try it out on the wiki - http:// bakersdozenarizona.wetpaint.com/page/Contact+Us

Video Sharing – find something you’re interested in and watch it

Contact Jen Jen Maney, Virtual Library Manager Pima County Public Library 101 N. Stone Ave. Tucson, AZ 85701 520-594-5632 [email_address] PCPL on… MySpace - http:// www.myspace.com/pimacountypubliclibrary Facebook - http:// www.facebook.com/profile.php?id =773547444 Flickr - http:// www.flickr.com/photos/pimacountypubliclibrary / YouTube - http:// www.youtube.com/profile?user = pimacountylibrary LibraryThing - http:// www.librarything.com/profile/RavenousReaders Meebo - http:// meebo.com/add/VirtualLibrary Gmail and Google Talk – [email_address] Twitter - http:// twitter.com/pimalibrary