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Social Media For Business

Social Media For Business



Using Social Media for business is no longer an option for local and online businesses. Setting up and maintaining social networking accounts is a skill every business owner should have. This video ...

Using Social Media for business is no longer an option for local and online businesses. Setting up and maintaining social networking accounts is a skill every business owner should have. This video series is a must have for any business owner just getting started in social media.



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    Social Media For Business Social Media For Business Presentation Transcript

    • SOCIAL MEDIA VIDEO SERIESwww.ginastorr.com/socialvideos
    • WHAT IS SOCIAL MEDIA?Social media , also referred to as the SOCIAL WEB, isany platform that allows the creation and exchange ofuser generated content.Given the many techniques and ways anyone with aninternet connection can participate in thisphenomenon, social media has substantially changedthe way organizations, communities, and individualscommunicate.
    • WHAT IS SOCIAL MEDIA?Social media, which facilitates social networking then isabout reaching out to connect with others that youalready know as well as those you have never met, butwant to build and nurture a relationship with.From a business standpoint, these might be prospects,customers, potential partners, vendors etc. In otherwords, people you might ordinarily interact with in anoffline social setting but for the distance and lack ofopportunity.
    • WHY USE SOCIAL MEDIA?Brand yourself as an expert in your nicheLead GenerationTarget Market Research & InteractionPromotional opportunities otherwise not accessibleImproved customer serviceSEO (Search Engine Optimization)Non participation is NOT AN OPTION!
    • WHY USE SOCIAL MEDIA? Brand yourself as an expert in your niche.Your participation in Social Media is one of the easiestand most effective ways to build your brand andreputation, as an expert in your field.Once you have defined your target market, hangoutwhere they are and offer advice, answer questions, postuseful information etc. and you are on you way tobecoming recognized as an expert in your community.
    • WHY USE SOCIAL MEDIA? Lead GenerationOnce you have made connections in social media, taketime to get to know your ICPs (Ideal Client Profile).Where do they spend their time? What sites do theyvisit? What information are they seeking? What are theirhot buttons and problems? You have a greatopportunity to do in-depth research on the habits andneeds of your target market, using social media.
    • WHY USE SOCIAL MEDIA? Direct interaction with your target market.Before the evolution of Social Media, you had to spenda lot of money to get your message in front off yourtarget market and it was often a hit an miss propositionat best. Social Media gives you the ability to interactwith prospects and customers in real time and, in away that removes distractions and other challengesthat impede direct marketing.
    • WHY USE SOCIAL MEDIA? Promotional opportunities.Because you have direct access to prospects andcustomers via social media, it is easy to shareinformation about promotional activities like: •Blog Posts •Special Offers •New products •Upcoming events •Much more – you are limited only by your own imagination!
    • WHY USE SOCIAL MEDIA? Customer service in real timeRemember when you used to have to hope yourcustomers would call you with complaints, questions,compliments? Social Media has changed the way peopletalk to/about companies/service providers and are quickto put it out there for the world to see. Yourparticipation in Social Media ensures you stay on top ofyour brand and reputation, by being able to take actionquickly when necessary.
    • WHY USE SOCIAL MEDIA? SEO (Search Engine OptimizationPerhaps one of the most if not the most importantbenefit of using Social Media, is the great SEOintegration. Without exception, Social Media networksare indexed and content is visible to search engines.Incorporating your keywords and phrases consistentlyinto your content across all social media networks canhave a huge, positive impact on your brand.
    • WHY USE SOCIAL MEDIA? Non participation is NOT AN OPTION!Your failure to pay attention to social media can hurtyour brand. Remember that your customers andprospects will use social media to talk about you, goodor bad and if you are not there to respond or defendyourself, your brand can be tarnished forever.
    • WHY USE SOCIAL MEDIA?Many people have shied away from jumping into thesocial media mix because with so much out there, it canbe overwhelming and confusing.Although there are many great social networks tochoose from (last time I checked it was over 200 – notincluding dating sites) for business, it is agreed that thesix listed here, are the ones you need to begin to buildyour brand in the social media sphere.VIDEOS 1 - 6 will walk you step-by-step through the set-up process of each network.
    • SOCIAL MEDIA VIDEO SERIESwww.ginastorr.com/socialvideos