Who do we think you are
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Presentation at Enhancing Business Performance: The Role of Technology in Developing Skills and Knowledge - 21 February, 2011

Presentation at Enhancing Business Performance: The Role of Technology in Developing Skills and Knowledge - 21 February, 2011

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  • 1. Who do we think youare?
    Taking control of your digital identity
    Pauline Randall, Florizel Media Ltd
  • 2. slideshare.net/virtuale
  • 3. Do you know where you are online?
    And do you have any control?
  • 4.
    ?





    Partly correct
    Partly correct


  • 5.



    Partly correct



    Partly correct

  • 6. Taking control
  • 7. You are YOUR brand!
  • 8. Developing your online brand
    Your university/college page is not controlled by you
    So add to your online presence
    Website – get your own domain
    Blog – could be part of your website
    LinkedIn
    Twitter
    Slideshare
    Scribd
    Posterous
    You Tube
    Flickr
    And then connect them up
  • 9. Websites
  • 10. Blogs
  • 11. LinkedIn & Slideshare
  • 12. Scribd
  • 13. Posterous
  • 14. YouTube
  • 15. Flickr
  • 16. Linking them together
    Plugins for your website and blog – Twitter has code to add to most sites
    Wordpress based sites have lots of options for adding feeds
    If no other way (?) then add a straightforward link but make it easy for people to find out about you
    If you write a blog post, share it on Twitter, LinkedIn etc
    You’re aiming to create connections around YOU which will raise your profile
  • 17. Keeping track of your presence
  • 18. This is not just about vanity…
  • 19. You need to check your online presence
    To see how visible you are
    To find out where you’ve been mentioned – the good and the bad
    To correct errors
    To understand how the digital world works
    To help your students understand how it works
    To understand how business is using this space
  • 20. Quick ways to check…
  • 21. Resources
    Times Higher Education article
    ‘This is me’ project – University of Reading
    Publications from the ‘This is me’ project
    Wordpress
    And in case you thought this was a new idea here’s an article by Tom Peters from 1997 on just this subject 
  • 22. Any questions?
    Thank you!
  • 23. Web: Florizelmedia.com
    Blog: florizelmedia.com/blog
    Twitter: @florizelmedia
    LinkedIn: http://uk.linkedin.com/in/paulinerandall
    Facebook: http://www.facebook.com/florizelmedia
    Flickr: http://www.flickr.com/photos/ferlinghetti/
    Slideshare: slideshare.net/virtuale