University Of Aberdeen Nov 2009

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Guest lecture - University of Aberdeen 10 November 2009

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University Of Aberdeen Nov 2009

  1. 1. IN A VIRTUAL WORLD Pauline Randall Managing Director virtual-e Ltd
  2. 2. www.slideshare.net/virtuale
  3. 3. virtual-e •Virtual world developers •Second Life Gold Partner •Global client list – Imperial College London – Ashridge Business School – University of Hawaii – JISC RSCs
  4. 4. http://www.hawaii.edu/secondlife/
  5. 5. SECOND LIFE • 3-d persistent environment • Bulk of content creation is by users • Been around for 6 years • Current peak daily concurrent logins 80k • Owned by Linden Lab • Is a web 2.0 company that is making money • www.secondlife.com
  6. 6. OTHER VIRTUAL ENVIRONMENTS • Open sim • Forterra Systems – Olive • Entropia • Twinity – beta • Blue Mars – early beta
  7. 7. WHY? • @virtualewit tell them SL is a great way to experience global venture building like in RL and for dev management & cultural skills • @virtualewit that we exist in a mixed reality? • @virtualewit Tell them that SL is a great way to learn about realities and necessity of marketing RL business without much financial risk.
  8. 8. BUSINESS ROI - IBM • Using virtual world space for conferences – Reduce costs – Reduce carbon footprint – Reduce lost time from office – http://work.secondlife.com/en- US/successstories/case/ibm/ – ROI $320k – Cost 1/5th cost of real world event
  9. 9. UNIVERSITY OF TEXAS • A one-year project to explore the use of virtual worlds in learning which brings in the 16 campuses of the university. • “Like many higher learning organizations, the University of Texas System’s has an imperative to continually enrich the learning experience for students while reducing—or even eliminating— expensive brick-and-mortar costs while becoming energy efficient. These are the key drivers that led the University of Texas to invest in a virtual learning environment in Second Life.” • https://blogs.secondlife.com/community /learninginworld/blog/2009/09/15/the- first-statewide-rollout-of-a-virtual-world- learning-environment-the-university-of- texas-system-in-second-life
  10. 10. BORDER CROSSING PATROLS • Loyalist College used Second Life for part of their training of border guards • http://www.youtube.com/watch?v=PCUWcpVPtMM
  11. 11. OTHER EXAMPLES • St Andrews University – using virtual worlds to recreate a basilica • St George’s Hospital using SL for paramedic training (https://blogs.secondlife.com/community/workinginworld/blog/2009/10/28/three-questions-about-pivote-by-daden-as-used-by-st-george-s- university-london-sgul-in-second-life) • Edinburgh University – 9 islands being used for a variety of learning (http://vue.ed.ac.uk/) • USA based architect using it to collaborate with clients in Cairo (http://archsl.wordpress.com/2009/05/04/dispatch-from-cairo-a-message-from-db-bailey-david-denton-architect/)
  12. 12. RESOURCES • http://wiki.secondlife.com/wiki/Business_and_Marketing • http://www.jvwresearch.org • http://work.secondlife.com/en-US/successstories/ • http://virtualworldwatch.net/ • www.virtual-e.co.uk

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