University Of Aberdeen MBA Nov 23 2009

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University Of Aberdeen MBA Nov 23 2009

  1. 1. Virtual worldsOpen for business?<br />Pauline Randall<br />Managing Director<br />virtual-e Ltd<br />
  2. 2. www.slideshare.net/virtuale<br />
  3. 3. virtual-e<br /><ul><li>Virtual world developers
  4. 4. Second Life Gold Partner
  5. 5. Global client list
  6. 6. Imperial College London
  7. 7. Ashridge Business School
  8. 8. University of Hawaii
  9. 9. JISCRSCs</li></li></ul><li>Second Life – a virtual world<br />
  10. 10. Second Life<br /><ul><li>3-d persistent environment
  11. 11. Bulk of content creation is by users
  12. 12. Been around for 6 years
  13. 13. Current peak daily concurrent logins 80k
  14. 14. Owned by Linden Lab
  15. 15. Is a web 2.0 company that is making money
  16. 16. www.secondlife.com</li></li></ul><li>Statistics<br />
  17. 17. Other virtual environments<br /><ul><li>Open sim
  18. 18. Forterra Systems – Olive
  19. 19. Entropia
  20. 20. Twinity – beta
  21. 21. Blue Mars – early beta</li></li></ul><li>JISCRSC SE<br />Ashridge Business School<br />Friends of the Earth Scotland<br />Imperial College London<br />
  22. 22. http://www.hawaii.edu/secondlife/<br />University of Hawaii<br />
  23. 23. Why?<br />@virtualewit tell them SL is a great way to experience global venture building like in RL and for dev management & cultural skills<br />@virtualewit that we exist in a mixed reality? <br />@virtualewit Tell them that SL is a great way to learn about realities and necessity of marketing RL business without much financial risk.<br />
  24. 24. Business ROI - IBM<br />Using virtual world space for conferences<br />Reduce costs<br />Reduce carbon footprint<br />Reduce lost time from office<br />http://work.secondlife.com/en-US/successstories/case/ibm/<br />ROI $320k<br />Cost 1/5th cost of real world event<br />
  25. 25. University of Texas<br />A one-year project to explore the use of virtual worlds in learning which brings in the 16 campuses of the university.<br />“Like many higher learning organizations, the University of Texas System’s has an imperative to continually enrich the learning experience for students while reducing—or even eliminating—expensive brick-and-mortar costs while becoming energy efficient. These are the key drivers that led the University of Texas to invest in a virtual learning environment in Second Life.”<br />https://blogs.secondlife.com/community/learninginworld/blog/2009/09/15/the-first-statewide-rollout-of-a-virtual-world-learning-environment-the-university-of-texas-system-in-second-life<br />
  26. 26. Border Crossing Patrols<br />Loyalist College used Second Life for part of their training of border guards<br />http://www.youtube.com/watch?v=PCUWcpVPtMM<br />
  27. 27. Fleet Risk Management<br />
  28. 28. Some other examples<br />St George’s Hospital using SL for paramedic training (https://blogs.secondlife.com/community/workinginworld/blog/2009/10/28/three-questions-about-pivote-by-daden-as-used-by-st-george-s-university-london-sgul-in-second-life)<br />USA based architect using it to collaborate with clients in Cairo (http://archsl.wordpress.com/2009/05/04/dispatch-from-cairo-a-message-from-db-bailey-david-denton-architect/)<br />The National Oceanic and Atmospheric Administration (NOAA)http://www.esrl.noaa.gov/outreach/<br />
  29. 29. Resources<br />http://wiki.secondlife.com/wiki/Business_and_Marketing<br />http://www.jvwresearch.org<br />http://work.secondlife.com/en-US/successstories/<br />http://virtualworldwatch.net/<br />www.virtual-e.co.uk<br />

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