Understanding social media

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Half day workshop on understanding the uses of social media

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Understanding social media

  1. 1. Understanding Social Media<br />
  2. 2. What is social media?<br />Social media are media for social interaction, using highly accessible and scalable communication techniques. <br />Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.<br />
  3. 3. Social media includes…<br />
  4. 4. Blogging counts too<br />
  5. 5. Twitter<br />Queen’s Hall, Edinburgh<br />BT Care<br />Dog’s Trust<br />NHS Fife<br />Visit St Andrews<br />Fife Council<br />BBC News (various)<br />Town House Hotels<br />http://www.twellow.com/<br />Facebook<br />Walkers Crisps<br />Barack Obama<br />Fife Libraries<br />Kirkcaldy<br />Businesswomen Scotland<br />Longline Studio, Glasgow<br />Visit St Andrews<br />Hepburns Nail Lounge<br />KK Electrics<br />http://www.facebook.com/pages/browser.php<br />Who’s using social media?<br />
  6. 6. Webwise Business<br />Scottish Enterprise<br />STV<br />Scottish Government<br />Edinburgh University<br />RB Grant<br />YouTube<br />
  7. 7. Marketing<br />Customer support<br />Broadcast news<br />Demonstrating products/services/places<br />Answering questions<br />Getting known and getting to know other people<br />Collaborating<br />And what are they doing?<br />
  8. 8. Types of business use<br />Broadcast – news channels etc<br />Engagement – talking to their customers<br />Watching/listening – monitoring the channels and then reacting<br />Types of consumer use<br />Contributing – commenting, uploading<br />Consuming – reading, downloading<br />Sharing – sending links to friends<br />Does it work for all businesses?<br />Not everything will but it’s unlikely that nothing will<br />Need to choose the right channel<br />Social media from your client’s point of view<br />
  9. 9. It’s about understanding their customer demographic and where those customers will be found online and how they engage. Then you can decide which are the most likely channels to work<br />It also needs to fit into their business and marketing strategy<br />Workshops can help them understand these issues<br />How do you advise your clients?<br />
  10. 10. Use social media to gather information<br />Follow Twitter accounts<br />Create Twitter lists – focussed results<br />Use social media to share information<br />Facebook page as a focal point with plenty of information and links<br />Share information through different channels – link them all through your website<br />Create LinkedIn company page for Impact21 to tell people more about what you do<br />Blogging – posts by different people within the organisation – doesn’t have to be just one person<br />Remember to consider account management and ownership<br />Social media from your perspective<br />
  11. 11. Privacy<br />Assume that whatever is posted is visible to the world<br />And can’t be retracted<br />Don’t post anything that you have doubts about putting into the public domain<br />Security<br />See above<br />Don’t post anything that might lead to identity theft<br />Don’t be paranoid – just think first!<br />What can possibly go wrong?<br />
  12. 12. Don’t end up having a public argument<br />Try to take discussion offline<br />Don’t delete comments (unless generally regarded as offensive)<br />Don’t set up fake accounts to respond<br />Don’t ignore – in most cases<br />Sometimes other members of community will deal with it for you<br />Respond and if there needs to be an extended intervention, take it out of the public forum<br />Negative comment will happen, it’s better to be aware of it and deal with it than to be unaware of it<br />Dealing with the negative stuff<br />
  13. 13. Q&A discussion<br />
  14. 14. Be careful what you tweet <br />Twitter messages are not private <br />Social media crisis management<br />Facebook for Business <br />Social Media won’t fix your broken business<br />How social networking has changed business<br />Resources<br />
  15. 15. Web: www.florizelmedia.com<br />Twitter: www.twitter.com/florizelmedia<br />Facebook: www.facebook.com/florizelmedia<br />Slideshare: www.slideshare.net/virtuale<br />LinkedIn: http://uk.linkedin.com/in/paulinerandall<br />

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