Social Media in Education. Does it Compute?
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Social Media in Education. Does it Compute?



Half day workshop looking at the the use of social media tools in non-academic areas of education such as marketing and alumni services.

Half day workshop looking at the the use of social media tools in non-academic areas of education such as marketing and alumni services.



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    Social Media in Education. Does it Compute? Social Media in Education. Does it Compute? Presentation Transcript

    • Social Media in the Education Sector
      Does it Compute?
    • I’m Pauline Randall
      virtual-e Ltd
      3-d immersive environments
      Education and business
      Social media
      Training, consultancy, reporting
      Monthly networking meetings for the tech sector
      Business and education
    • Who are you?
    • Before we get started…
      Social media is not free
      It costs
      Right, now we’ve got that out of the way…
    • How did we get to where we are?
      It used to be a one way street. Information was pushed via radio, tv, print towards the customer.
      The customer wasn’t encouraged to answer back.
    • Then the internet arrived
      The internet allowed more of a two-way conversation. But it was still a bit constrained.
      You couldn’t join in someone else’s conversation very easily, or offer advice, or ask questions, or just say hello, or just see what was going on…
      screen shot of early forum based on Hypermail
    • Finally - social media
      You can hear the conversations, join in and contribute
      Find out what your customers are saying about you. And then talk to them, find out what they want
      You can get the news and make the news
      You can find out what your competitors are up to.
    • Who owns your social media account?
    • Before you leap in…
      Who is creating the account?
      Have you established ownership?
      Who has access?
      Have you defined how the account(s) should be used?
    • What ‘voice’ does your account have?
      Think who is speaking
      Corporate image and content
      Can be used by several people
      Keep it professional (but still friendly!)
      Personal accounts contain personal content – do you want to share with your followers?
      Which platform? LinkedIn is always professional, Twitter may be personal
    • Look before you leap
      Online Safety and Confidentiality
    • It should go without saying but
      Once the info is out there, it’s out there
      Because you delete something doesn’t mean that no-one saw it, took a screen grab, Google cached it…
      Be careful what you share
      If you’re using Facebook you use pages not personal profiles
      And while you’re at it you might want to check your own Facebook privacy settings…
      Social media is not a forum to be used for confidential issues
    • How will you know when you’ve got there?
    • Do you know your demographic?
    • Facebook
      Over 500 million users
    • The Social Technographics Ladder
      Inactives neither create nor consumer social content of any kind
      Groups include people participating in at least one of the activities monthly except Conversationalists who participate in at least one of the included activities at least weekly.
    • What you need to decide
      What are you aiming for?
      More website traffic? How much more? Over what period?
      More recruitment? Online? Offline? For specific courses? Sectors?
      More leads? How many more?
      Where does social media fit into your overall marketing strategy?
      What’s your budget?
      Resources – you, other people
      How will you know when you’ve succeeded?
    • Some tools you could use
      Google analytics -
      Social Mention -
      Google alerts -
      Facebook metrics (on your Facebook page admin)
      Tweetreach -
    • The art of saying something in 140 characters
    • What is Twitter?
      Public microblogging service where you can post updates in 140 characters
      Use it to:
      Gather information
      Share information
      Hold conversations
    • Some sector examples!/OpenUniversity - Open University!/eduserv - eduserv!/eduserv - National Union of Students!/GuardianEdu - Guardian Education!/rsc_ne_scotland - JISC RSC NE Scotland!/ChichesterColl - Chichester College!/anguscollege - Angus College!/BordersCollege - Borders College!/jameswattc - James Watt College!/ElmwoodCollege - Elmwood College!/edinburghnapierNapier University!/UniStrathclyde University of Strathclyde
    • Good business example
    • Setting up your Twitter Account
      Username – keep it memorable and identifiable but not too long – it uses characters when people reply or refer to you.
      Picture – This is how you appear to other people – think about it. DON’T leave the standard twitter picture!
      Bio – think keywords. This should describe your institution and tell people something about your account. Would they find you from your keywords?
      Following people
      • People you know
      • Similar interests
      • Similar business
      • Target sectors
      • Your followers (with some provisos)
      Following people
      Celebrities unless you are REALLY interested in them
      Remember you can block people from following you
    • Twitter tools
      These can give you an alternative way to interact and manage twitter
      Hootsuite – web-based, multiple accounts
      Co-Tweet – web-based, multiple accounts, multiple users. On duty/off duty settings
      Look for extensions for your browser – e.g. if you use Chrome then look at Chromed Bird
      Plugins for your website so that your tweets show there too
      Tweetdeck – desktop client, multiple accounts, plus iPhone app
      Twitter - tweet from your iPhone or Mac or Android phone
    • Remember:It’s a conversation -that means listening as well as talking
    • Business and Professional Networking
    • What is LinkedIn?
    • How you can use LinkedIn
      Every time you change something on your profile you’ll show up on your contacts’ home page
      Research people before you meet them
      Login and see what others are doing
      Check your contact’s connections and see if there are people you’d like introducing to
      Join groups
      Ask and answer questions
      Check for events that you can go to
    • Profiles
      Complete all the sections
      Don’t just do one-liners – you are helping people find out about you
      Make sure you have links to your website, blog, twitter accounts and other social networks you are on
      Check your profile and see what others see
    • Need more help?
      Check out other people’s profiles and see how they have completed them
      Look at the help files – there’s lots of information there
    • Building your fan base
    • Are you already in Facebook?
      If you aren’t then you can create a business account to manage pages and ad campaigns
      It is against the TOS of Facebook to have more than one account.
      If you already have an account then you have to use that to create your pages however fans can’t access your personal profiles.
      Check out the Facebook help page for more details!/help/?page=721
      Profiles are for people
      Pages are for organisations/causes
    • Not an easy option
      You need to keep in close touch with your fans
      Remember you are building a community – if nothing is happening then people won’t hang around. They may listed as a fan but they won’t be taking part
    • Setting up yourFacebook Page
    • Creating a Page
    • Managing a Page
      The Manage pages section lets you manage existing pages.
    • A quick word on privacy…
    • Linking the networks
      Tying it all together
    • Joining the dots
      Look at linking different networks together and think again
      You can sent tweets to Facebook and back again. And from LinkedIn to Twitter…
      A bit of judicious cross-posting is good but people want different content in different places.
      If you connect with someone on one network see if you might want to connect on another
      If I connect on LinkedIn I’ll usually check to see if that person is on Twitter
    • Joining the dots continued
      Don’t set yourself up on all the networks and then run out of energy to keep them up to date.
      Decide which is the most helpful to you at the moment, work on that one and then add in others later
      Unless you have dedicated staff you will struggle to do everything well. Think quality rather than quantity!
    • Some other thoughts…
    • Do you…
      Use Google alerts to let you know what is happening in your sphere of interest?
      Do presentations that you could share? Try putting them up on Slideshare and linking back to LinkedIn and your website and increase your reach
      Write documents that you could share? What about putting them on Scribd? Lets more people know what you can do and the format is distributable
    • Do you…
      Have photos of what you do that you can share? Put them on Flickr. You can also use them for other things then – they can often be pulled into other sites from there. My Moo business cards get their photos from my Flickr account
      Or you could use Animoto and put your images together into a quick video together with backing music – easy as pie!
    • Setting up your own network?
      Consider Ning. It will let you set up a network with members, groups, discussions, events and is customisable.
      Ning is now a paid-for network only but if you are looking for a free one try searching for Ning alternatives
      An easy way to set up a powerful social network of your own
    • Useful Links
    • Networks
      Business Chamber
      Facebook –
      Friends Reunited
      LinkedIn –
      Reaction Grid
      Second Life
      Slideshare –
      Twitter –
    • Tools
      Addthis - -
      Cotweet –
      Hootsuite -
      Tweetdeck –
      Twellow -
      Internet Explorer add-ons
      Chrome extensions
      Firefox add-ons
    • Interesting web pages
      Facebook for Business -
      My Starbucks Idea
      What is Social Media Marketing?
      Social Media ROI
      The best way to handle negative comments
      The six Twitter types
      Faculty Focus -
      Social Media and College Admissions
    • Social media training and consultancy
      Pauline RandallFeel free to connect 
      Twitter accounts:
      Informal networking for techie types
      Virtual world design and development
      Online learning