Social Media in the Education Sector<br />Does it Compute?<br />
www.slideshare.net/virtuale<br />
I’m Pauline Randall<br />virtual-e Ltd<br />3-d immersive environments<br />Education and business<br />knowntiger<br />So...
Who are you?<br />
Before we get started…<br />Social media is not free<br />It costs<br />Time<br />Technology<br />People<br />Right, now w...
How did we get to where we are?<br />It used to be a one way street. Information was pushed via radio, tv, print towards t...
Then the internet arrived<br />The internet allowed more of a two-way conversation. But it was still a bit constrained.<br...
Finally - social media<br />You can hear the conversations, join in and contribute<br />Find out what your customers are s...
Who owns your social media account?<br />Ownership<br />
Before you leap in…<br />Who is creating the account?<br />Have you established ownership?<br />Who has access?<br />Have ...
What ‘voice’ does your account have?<br />Think who is speaking<br />Corporate image and content<br />Can be used by sever...
Look before you leap<br />Online Safety and Confidentiality<br />
It should go without saying but<br />Once the info is out there, it’s out there<br />Because you delete something doesn’t ...
How will you know when you’ve got there?<br />Metrics<br />
Do you know your demographic?<br />
Facebook<br />Over 500 million users<br />
The Social Technographics Ladder<br />Inactives neither create nor consumer social content of any kind<br />Groups include...
What you need to decide<br />What are you aiming for?<br />More website traffic? How much more? Over what period?<br />Mor...
Some tools you could use<br />Google analytics - http://www.google.com/analytics/<br />Social Mention - http://socialmenti...
The art of saying something in 140 characters<br />
What is Twitter?<br />Public microblogging service where you can post updates in 140 characters<br />Use it to:<br />Gathe...
Some sector examples<br />http://twitter.com/#!/OpenUniversity - Open University<br />http://twitter.com/#!/eduserv - edus...
Good business example<br />www.twitter.com/#btcare<br />
Setting up your Twitter Account<br />
www.twitter.com<br />Username – keep it memorable and identifiable but not too long – it uses characters when people reply...
www.twitter.com<br />Following people<br /><ul><li>People you know
Similar interests
Similar business
Target sectors
Your followers (with some provisos)</li></ul>Following people<br />Celebrities unless you are REALLY interested in them<br...
Twitter tools<br />These can give you an alternative way to interact and manage twitter<br />Hootsuite – web-based, multip...
Remember:It’s a conversation -that means listening as well as talking<br />
Business and Professional Networking<br />
What is LinkedIn?<br />
How you can use LinkedIn<br />Every time you change something on your profile you’ll show up on your contacts’ home page<b...
Profiles<br />Complete all the sections<br />Don’t just do one-liners – you are helping people find out about you<br />Mak...
Need more help?<br />Check out other people’s profiles and see how they have completed them<br />Look at the help files – ...
Building your fan base<br />
Are you already in Facebook?<br />If you aren’t then you can create a business account to manage pages and ad campaigns<br...
Not an easy option<br />You need to keep in close touch with your fans<br />Remember you are building a community – if not...
Setting up yourFacebook Page<br />
Creating a Page<br />
Managing a Page<br />The Manage pages section lets you manage existing pages.<br />
A quick word on privacy…<br />
Linking the networks<br />Tying it all together<br />
Joining the dots<br />Look at linking different networks together and think again<br />You can sent tweets to Facebook and...
Joining the dots continued<br />Don’t set yourself up on all the networks and then run out of energy to keep them up to da...
Some other thoughts…<br />
Do you…<br />Use Google alerts to let you know what is happening in your sphere of interest?<br />Do presentations that yo...
Do you…<br />Have photos of what you do that you can share? Put them on Flickr. You can also use them for other things the...
Setting up your own network?<br />Consider Ning. It will let you set up a network with members, groups, discussions, event...
Useful Links<br />
Upcoming SlideShare
Loading in …5
×

Social Media in Education. Does it Compute?

1,189 views
1,116 views

Published on

Half day workshop looking at the the use of social media tools in non-academic areas of education such as marketing and alumni services.

Published in: Technology, Business, Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,189
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
35
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Social Media in Education. Does it Compute?

  1. 1. Social Media in the Education Sector<br />Does it Compute?<br />
  2. 2. www.slideshare.net/virtuale<br />
  3. 3. I’m Pauline Randall<br />virtual-e Ltd<br />3-d immersive environments<br />Education and business<br />knowntiger<br />Social media <br />Training, consultancy, reporting<br />techiebrekkie<br />Monthly networking meetings for the tech sector<br />Business and education<br />
  4. 4. Who are you?<br />
  5. 5. Before we get started…<br />Social media is not free<br />It costs<br />Time<br />Technology<br />People<br />Right, now we’ve got that out of the way…<br />
  6. 6. How did we get to where we are?<br />It used to be a one way street. Information was pushed via radio, tv, print towards the customer.<br />The customer wasn’t encouraged to answer back.<br />
  7. 7. Then the internet arrived<br />The internet allowed more of a two-way conversation. But it was still a bit constrained.<br />You couldn’t join in someone else’s conversation very easily, or offer advice, or ask questions, or just say hello, or just see what was going on…<br />screen shot of early forum based on Hypermail<br />
  8. 8. Finally - social media<br />You can hear the conversations, join in and contribute<br />Find out what your customers are saying about you. And then talk to them, find out what they want<br />You can get the news and make the news<br />You can find out what your competitors are up to.<br />
  9. 9.
  10. 10. Who owns your social media account?<br />Ownership<br />
  11. 11. Before you leap in…<br />Who is creating the account?<br />Have you established ownership?<br />Who has access?<br />Have you defined how the account(s) should be used?<br />
  12. 12. What ‘voice’ does your account have?<br />Think who is speaking<br />Corporate image and content<br />Can be used by several people<br />Keep it professional (but still friendly!)<br />Personal accounts contain personal content – do you want to share with your followers?<br />Which platform? LinkedIn is always professional, Twitter may be personal<br />
  13. 13. Look before you leap<br />Online Safety and Confidentiality<br />
  14. 14. It should go without saying but<br />Once the info is out there, it’s out there<br />Because you delete something doesn’t mean that no-one saw it, took a screen grab, Google cached it…<br />Be careful what you share<br />If you’re using Facebook you use pages not personal profiles<br />And while you’re at it you might want to check your own Facebook privacy settings…<br />Social media is not a forum to be used for confidential issues<br />
  15. 15. How will you know when you’ve got there?<br />Metrics<br />
  16. 16. Do you know your demographic?<br />
  17. 17. Facebook<br />Over 500 million users<br />
  18. 18.
  19. 19. The Social Technographics Ladder<br />Inactives neither create nor consumer social content of any kind<br />Groups include people participating in at least one of the activities monthly except Conversationalists who participate in at least one of the included activities at least weekly.<br />http://www.forrester.com/empowered/ladder2010<br />
  20. 20. What you need to decide<br />What are you aiming for?<br />More website traffic? How much more? Over what period?<br />More recruitment? Online? Offline? For specific courses? Sectors?<br />More leads? How many more?<br />Where does social media fit into your overall marketing strategy?<br />What’s your budget?<br />Time<br />£££<br />Resources – you, other people<br />How will you know when you’ve succeeded?<br />
  21. 21. Some tools you could use<br />Google analytics - http://www.google.com/analytics/<br />Social Mention - http://socialmention.com/<br />Google alerts - http://www.google.com/alerts<br />Facebook metrics (on your Facebook page admin)<br />Tweetreach - http://tweetreach.com/<br />
  22. 22. The art of saying something in 140 characters<br />
  23. 23. What is Twitter?<br />Public microblogging service where you can post updates in 140 characters<br />Use it to:<br />Gather information<br />Share information<br />Hold conversations<br />
  24. 24. Some sector examples<br />http://twitter.com/#!/OpenUniversity - Open University<br />http://twitter.com/#!/eduserv - eduserv<br />http://twitter.com/#!/eduserv - National Union of Students<br />http://twitter.com/#!/GuardianEdu - Guardian Education<br />https://twitter.com/#!/rsc_ne_scotland - JISC RSC NE Scotland<br />http://twitter.com/#!/ChichesterColl - Chichester College<br />http://twitter.com/#!/anguscollege - Angus College<br />http://twitter.com/#!/BordersCollege - Borders College<br />http://twitter.com/#!/jameswattc - James Watt College<br />http://twitter.com/#!/ElmwoodCollege - Elmwood College<br />http://twitter.com/#!/edinburghnapierNapier University<br />https://twitter.com/#!/UniStrathclyde University of Strathclyde<br />
  25. 25. Good business example<br />www.twitter.com/#btcare<br />
  26. 26.
  27. 27. Setting up your Twitter Account<br />
  28. 28. www.twitter.com<br />Username – keep it memorable and identifiable but not too long – it uses characters when people reply or refer to you.<br />Picture – This is how you appear to other people – think about it. DON’T leave the standard twitter picture!<br />Bio – think keywords. This should describe your institution and tell people something about your account. Would they find you from your keywords?<br />
  29. 29.
  30. 30.
  31. 31.
  32. 32.
  33. 33.
  34. 34.
  35. 35.
  36. 36. www.twitter.com<br />Following people<br /><ul><li>People you know
  37. 37. Similar interests
  38. 38. Similar business
  39. 39. Target sectors
  40. 40. Your followers (with some provisos)</li></ul>Following people<br />Celebrities unless you are REALLY interested in them<br />Spammers<br />Remember you can block people from following you<br />
  41. 41. Twitter tools<br />These can give you an alternative way to interact and manage twitter<br />Hootsuite – web-based, multiple accounts<br />Co-Tweet – web-based, multiple accounts, multiple users. On duty/off duty settings<br />Look for extensions for your browser – e.g. if you use Chrome then look at Chromed Bird<br />Plugins for your website so that your tweets show there too<br />Tweetdeck – desktop client, multiple accounts, plus iPhone app<br />Twitter - tweet from your iPhone or Mac or Android phone<br />
  42. 42. Remember:It’s a conversation -that means listening as well as talking<br />
  43. 43. Business and Professional Networking<br />
  44. 44. What is LinkedIn?<br />
  45. 45.
  46. 46. How you can use LinkedIn<br />Every time you change something on your profile you’ll show up on your contacts’ home page<br />Research people before you meet them<br />Login and see what others are doing<br />Check your contact’s connections and see if there are people you’d like introducing to<br />Join groups<br />Ask and answer questions<br />Check for events that you can go to<br />
  47. 47. Profiles<br />Complete all the sections<br />Don’t just do one-liners – you are helping people find out about you<br />Make sure you have links to your website, blog, twitter accounts and other social networks you are on<br />Check your profile and see what others see<br />
  48. 48. Need more help?<br />Check out other people’s profiles and see how they have completed them<br />Look at the help files – there’s lots of information there<br />
  49. 49. Building your fan base<br />
  50. 50. Are you already in Facebook?<br />If you aren’t then you can create a business account to manage pages and ad campaigns<br />It is against the TOS of Facebook to have more than one account.<br />If you already have an account then you have to use that to create your pages however fans can’t access your personal profiles.<br />Check out the Facebook help page for more details http://www.facebook.com/help/?ref=pf#!/help/?page=721<br />Profiles are for people<br />Pages are for organisations/causes<br />
  51. 51.
  52. 52.
  53. 53.
  54. 54.
  55. 55.
  56. 56. Not an easy option<br />You need to keep in close touch with your fans<br />Remember you are building a community – if nothing is happening then people won’t hang around. They may listed as a fan but they won’t be taking part<br />
  57. 57. Setting up yourFacebook Page<br />
  58. 58. Creating a Page<br />
  59. 59.
  60. 60.
  61. 61.
  62. 62.
  63. 63.
  64. 64. Managing a Page<br />The Manage pages section lets you manage existing pages.<br />
  65. 65. A quick word on privacy…<br />
  66. 66. Linking the networks<br />Tying it all together<br />
  67. 67. Joining the dots<br />Look at linking different networks together and think again<br />You can sent tweets to Facebook and back again. And from LinkedIn to Twitter…<br />A bit of judicious cross-posting is good but people want different content in different places.<br />If you connect with someone on one network see if you might want to connect on another<br />If I connect on LinkedIn I’ll usually check to see if that person is on Twitter<br />
  68. 68. Joining the dots continued<br />Don’t set yourself up on all the networks and then run out of energy to keep them up to date. <br />Decide which is the most helpful to you at the moment, work on that one and then add in others later<br />Unless you have dedicated staff you will struggle to do everything well. Think quality rather than quantity!<br />
  69. 69. Some other thoughts…<br />
  70. 70. Do you…<br />Use Google alerts to let you know what is happening in your sphere of interest?<br />Do presentations that you could share? Try putting them up on Slideshare and linking back to LinkedIn and your website and increase your reach<br />Write documents that you could share? What about putting them on Scribd? Lets more people know what you can do and the format is distributable<br />
  71. 71. Do you…<br />Have photos of what you do that you can share? Put them on Flickr. You can also use them for other things then – they can often be pulled into other sites from there. My Moo business cards get their photos from my Flickr account<br />Or you could use Animoto and put your images together into a quick video together with backing music – easy as pie!<br />
  72. 72. Setting up your own network?<br />Consider Ning. It will let you set up a network with members, groups, discussions, events and is customisable. <br />Ning is now a paid-for network only but if you are looking for a free one try searching for Ning alternatives<br />An easy way to set up a powerful social network of your own<br />
  73. 73. Useful Links<br />
  74. 74. Networks<br />Bebowww.bebo.com<br />Business Chamber www.businesschamber.com<br />Delicious http://delicious.com<br />Digghttp://digg.com<br />Facebook – www.facebook.com<br />Flickr www.flickr.com<br />Foursquare http://foursquare.com<br />Friends Reunited http://www.friendsreunited.co.uk<br />LinkedIn – www.linkedin.com<br />MySpace www.myspace.com<br />Ningwww.ning.com<br />Reaction Grid http://reactiongrid.com<br />Scribd www.scribd.com<br />Second Life www.secondlife.com<br />Slideshare – www.slideshare.net<br />Twitter – www.twitter.com<br />YouTube www.yourtube.com<br />
  75. 75. Tools<br />Addthis - www.addthis.com<br />Bit.ly - http://bit.ly<br />Cotweet – http://cotweet.com<br />Hootsuite - http://hootsuite.com<br />Tweetdeck – http://tweetdeck.com<br />Twellow - http://www.twellow.com/<br />Internet Explorer add-ons http://www.ieaddons.com/en/<br />Chrome extensions https://chrome.google.com/extensions<br />Firefox add-ons https://addons.mozilla.org/en-US/firefox/<br />
  76. 76. Interesting web pages<br />Facebook for Business - http://bit.ly/cJdmNk<br />My Starbucks Idea http://bit.ly/aO80Xv<br />What is Social Media Marketing? http://bit.ly/cc8Qqb<br />Social Media ROI http://bit.ly/9UHD8R<br />The best way to handle negative comments http://bit.ly/a5SoGR<br />The six Twitter types http://bit.ly/9LImOE<br />Faculty Focus - http://www.facultyfocus.com/<br />Social Media and College Admissions<br />http://www1.umassd.edu/cmr/studiesresearch/mediaandadmissions.cfm<br />
  77. 77. Social media training and consultancy<br />www.knowntiger.co.uk<br />Pauline RandallFeel free to connect pauline.randall@virtual-e.co.uk<br />Twitter accounts:<br />@knowntiger<br />@rudesocialmedia<br />@techiebrekkie<br />@virtualewit<br />@virtualeltd<br />LinkedIn<br />Slideshare<br />flickr<br />Scribd<br />Informal networking for techie types<br />www.techiebrekkie.co.uk<br />Virtual world design and development<br />Online learning<br />www.virtual-e.co.uk<br />

×