Social Media for Business


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Social Media for Business

  1. 1. Social Media for Business<br />Pauline Randall<br />
  2. 2.<br />
  3. 3. Pauline Randall<br />virtual-e Ltd – 3-d immersive world design for education and business –<br />knowntiger – social media consultancy – training, mentoring reports –<br />Techie Brekkie – techie networking meetings –<br />
  4. 4. Using Social Media for Business<br />Find out what is out there<br />Think about your customers<br />Find out what your competitors are up to<br />Metrics – keep measuring<br />Rinse and repeat<br />
  5. 5. 1. Find out what’s out there<br />
  6. 6. The big choices<br />
  7. 7. Other tools to consider<br />
  8. 8. 2. Think about your customers<br />
  9. 9. Do you know your demographic?<br />
  10. 10. Facebook<br />Over 500 million users<br />
  11. 11.
  12. 12. The Social Technographics Ladder<br />Inactives neither create nor consumer social content of any kind<br />Groups include people participating in at least one of the activities monthly except Conversationalists who participate in at least one of the included activities at least weekly.<br /><br />
  13. 13. 3. Find out what your competitors are up to<br />
  14. 14. Do they have a Facebook page?<br />What are they doing there?<br />How many friends do they have?<br />How often are they posting?<br />What are they posting?<br />Are they getting engagement?<br />Are they on Twitter?<br />How many followers/following?<br />What are they saying?<br />Are they talking to other people?<br />Are these people potential/actual customers or other sector members?<br />Have the got a LinkedIn profile?<br />How many connections do they have?<br />Have they completed their profile?<br />Are they engaging on LinkedIn?<br />Do they update their status?<br />
  15. 15. 4. Metrics – keep measuring<br />
  16. 16. If you don’t know where you’ve started from…<br />… how do you know when you’ve got to where you want to go?<br />
  17. 17. Things you need to know<br />How visible is your website?<br />Do you need to improve its SEO? (search engine optimisation)<br />How visible is your business?<br />
  18. 18. What you need to decide<br />What are you aiming for?<br />More website traffic? How much more? Over what period?<br />More sales? Online? Offline?<br />More leads? How many more?<br />Where does social media fit into your overall marketing strategy?<br />What’s your budget?<br />Time<br />£££<br />Resources – you, other people<br />How will you know when you’ve succeeded?<br />
  19. 19. Some tools you could use<br />Google analytics -<br />Social Mention -<br />Google alerts -<br />Facebook metrics (on your Facebook page admin)<br />Tweetreach -<br />
  20. 20. Some final points<br />
  21. 21. Remember…<br />Social media is not free<br />Results very rarely happen overnight – this is a long term project<br />Social media is about connecting, engaging with people. It won’t work if you just push information out. Listen as well as speak<br />It can be very time consuming – budget your time<br />It can be fun<br />Don’t forget the other parts of your marketing strategy<br />It isn’t a magic spell – you still need a product/service and a market.<br />
  22. 22. Pauline RandallFeel free to connect <br />Social media training and consultancy<br /><br />Informal networking for techie types<br /><br />Virtual world design and development<br />Online learning<br /><br />
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