Getting started with Twitter


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Half day workshop for getting started with Twitter

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Getting started with Twitter

  1. 1. Twitter<br />Getting started<br />Pauline Randall<br />Florizel Media Ltd<br />
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  3. 3. Setting up your account<br />
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  7. 7. Get back to your home screen<br />Search for content on Twitter<br />Get tips on accounts to follow<br />Read/send direct messages<br />View your tweets<br />Write a new tweet<br />Access your account settings<br />
  8. 8. Information about Retweets<br />Accounts who have mentioned you<br />Your latest tweet and your total no of tweets<br />Where you type your message<br />Your followers and who you are following<br />Tweets from accounts you’re following<br />Lists you are on<br />Suggestions of accounts for you to follow<br />Searches you have saved<br />Lists you have created<br />What is currently trending (what people are talking about)<br />
  9. 9. Access to all the settings to customise your account<br />Twitter help files<br />The old layout of Twitter – will be vanishing soon<br />Log off from Twitter<br />
  10. 10. Your Twitter username – you can change this.<br />Geo-locates your tweet. Only check this box if you don’t mind people knowing exactly where you are<br />Protecting your tweets hides them for everybody apart from followers. Probably not the best idea for business<br />
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  14. 14. Picture – a photo of yourself or your company logo – depending on ‘who’ is tweeting<br />Name – could be your own name or your business name<br />Make sure you add a weblink. It doesn’t have to be to your home page, it could be to your Facebook site or a specific landing page for visitors from Twitter. You can change this.<br />Add in your location – some people may search by that term<br />Your bio tells visitors about who you are, what you do. Make it keyword rich<br />
  15. 15. Make your page stand out! You can play with the different settings here, upload a picture of your own for the background, use Themeleon for a higher level of control or hire someone to create your background for you. <br />
  16. 16. This page shows all the applications that you have allowed to connect with your Twitter account.<br />You can remove their access rights here by clicking ‘Revoke Access’ or the appropriate application.<br />Check from time to time and remove any that you aren’t using any more.<br />
  17. 17. Get Tweeting<br />
  18. 18. Finding followers<br />Follow other people<br />Make sure your Twitter is on all publications (including your email signature)<br />Link from your website<br />Don’t expect it to happen overnight <br />And promise to ignore all the people who can guarantee you loads of followers quickly – they won’t be who you want!<br />
  19. 19. What to say?<br />Share links/images<br />Comment on another person’s post<br />Respond to someone who has mentioned you<br />Help out – is someone looking for something that you can help with?<br />Retweet other accounts<br />
  20. 20. Replies, retweets and direct messages<br />Replies – responses to a tweet from another account<br />starts with @username<br />Can mention more than one user<br />Retweet – literally forwarding a tweet to your followers<br />Can be done using the retweet button under a tweet<br />Or you can copy and paste – include RT and originators @name<br />If you copy and paste you can add your own comment<br />Direct message – a private message between two accounts<br />You can only send a DM to someone who is following you<br />You can only be sent a DM if you are following the originator<br />
  21. 21. The curse of the auto DM<br />Don’t do it<br />Ever<br />Under any circumstances<br />
  22. 22. Twitter lists<br />Organise people – by industry sector, interest group, geographic location<br />Use to keep track of people without following them<br />Follow other people’s lists (can be a great way to find other accounts to follow)<br />
  23. 23. Hashtags #<br />A way of tagging #keywords which Twitter then includes in #search<br />By clicking on a #hashtaglink you can see other tweets which include it – whether you follow those accounts or not<br />Conferences are starting to have them to aggregate conversation<br />Television programmes are using them too – BBC Questiontime - #bbcqt<br />
  24. 24. Search<br />Use it to search for particular topics<br />You can keep “words together” by using double quotes<br />Try searching with and without the #hashtag – Twitter indexes words without tags which are getting used a lot<br />
  25. 25. Engagement strategies<br />
  26. 26. Broadcast <br />News organisations<br />Some company feeds<br />Celebrities (to a large extent)<br />Follow few people<br />Have large numbers of followers (assuming they are broadcasting something useful)<br />Are unlikely to respond to @replies<br />
  27. 27. Chat<br />More balanced numbers of followers and following<br />Will reply to @mentions<br />Engage in conversation with other accounts on Twitter<br />
  28. 28. Lurk<br />Probably follow more people than follow them<br />Don’t tend to post very much<br />Don’t engage in conversation<br />Watch what is happening<br />Possibly engage by following links<br />
  29. 29. Marketing your Twitter presence<br />
  30. 30. Getting known<br />Integrate with your website – plenty of easy ways to do this but you may need to talk to your web developer<br />Add your twitter name to all your marketing materials (including business cards)<br />Email signatures<br />Links from your Facebook page<br />QR codes<br />Responding to other users<br />
  31. 31. Measuring effectiveness<br />
  32. 32. Twitter is just part of your strategy<br />Know what you are aiming to achieve<br />Increased brand awareness<br />Increased sales<br />Improved customer satisfaction<br />Decrease costs<br />Reduce the impact of negative publicity<br />Increase traffic to website<br />Increase Facebook ‘Likes’<br />Measure before you start<br />
  33. 33. Some measurements which may not help<br />Number of followers – you can have lots of followers but are they the right ones<br />Lots of tweets – you can say a lot but are people listening?<br />
  34. 34. Got a minute?<br />Have you decided on how long you’ll do this before deciding if it’s a success or a failure?<br />Is your timescale realistic?<br />Are you prepared to reconsider the outcomes you’re expecting? It may be successful for something you hadn’t expected<br />When will you review everything?<br />Have you budgeted time for doing this?<br />
  35. 35. Some Twitter (social media) measurement tools<br /><br /><br /><br /><br /><br /><br />Social media calculator<br /><br /><br />
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  37. 37. Website:<br />Twitter: @florizelmedia<br />Facebook: <br />Email:<br />|digital |virtual |social|<br />