Your SlideShare is downloading. ×
0
Getting started with Twitter
Getting started with Twitter
Getting started with Twitter
Getting started with Twitter
Getting started with Twitter
Getting started with Twitter
Getting started with Twitter
Getting started with Twitter
Getting started with Twitter
Getting started with Twitter
Getting started with Twitter
Getting started with Twitter
Getting started with Twitter
Getting started with Twitter
Getting started with Twitter
Getting started with Twitter
Getting started with Twitter
Getting started with Twitter
Getting started with Twitter
Getting started with Twitter
Getting started with Twitter
Getting started with Twitter
Getting started with Twitter
Getting started with Twitter
Getting started with Twitter
Getting started with Twitter
Getting started with Twitter
Getting started with Twitter
Getting started with Twitter
Getting started with Twitter
Getting started with Twitter
Getting started with Twitter
Getting started with Twitter
Getting started with Twitter
Getting started with Twitter
Getting started with Twitter
Getting started with Twitter
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Getting started with Twitter

559

Published on

Half day workshop for getting started with Twitter

Half day workshop for getting started with Twitter

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
559
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Twitter<br />Getting started<br />Pauline Randall<br />Florizel Media Ltd<br />
  • 2.
  • 3. Setting up your account<br />
  • 4.
  • 5.
  • 6.
  • 7. Get back to your home screen<br />Search for content on Twitter<br />Get tips on accounts to follow<br />Read/send direct messages<br />View your tweets<br />Write a new tweet<br />Access your account settings<br />
  • 8. Information about Retweets<br />Accounts who have mentioned you<br />Your latest tweet and your total no of tweets<br />Where you type your message<br />Your followers and who you are following<br />Tweets from accounts you’re following<br />Lists you are on<br />Suggestions of accounts for you to follow<br />Searches you have saved<br />Lists you have created<br />What is currently trending (what people are talking about)<br />
  • 9. Access to all the settings to customise your account<br />Twitter help files<br />The old layout of Twitter – will be vanishing soon<br />Log off from Twitter<br />
  • 10. Your Twitter username – you can change this.<br />Geo-locates your tweet. Only check this box if you don’t mind people knowing exactly where you are<br />Protecting your tweets hides them for everybody apart from followers. Probably not the best idea for business<br />
  • 11.
  • 12.
  • 13.
  • 14. Picture – a photo of yourself or your company logo – depending on ‘who’ is tweeting<br />Name – could be your own name or your business name<br />Make sure you add a weblink. It doesn’t have to be to your home page, it could be to your Facebook site or a specific landing page for visitors from Twitter. You can change this.<br />Add in your location – some people may search by that term<br />Your bio tells visitors about who you are, what you do. Make it keyword rich<br />
  • 15. Make your page stand out! You can play with the different settings here, upload a picture of your own for the background, use Themeleon for a higher level of control or hire someone to create your background for you. <br />
  • 16. This page shows all the applications that you have allowed to connect with your Twitter account.<br />You can remove their access rights here by clicking ‘Revoke Access’ or the appropriate application.<br />Check from time to time and remove any that you aren’t using any more.<br />
  • 17. Get Tweeting<br />
  • 18. Finding followers<br />Follow other people<br />Make sure your Twitter is on all publications (including your email signature)<br />Link from your website<br />Don’t expect it to happen overnight <br />And promise to ignore all the people who can guarantee you loads of followers quickly – they won’t be who you want!<br />
  • 19. What to say?<br />Share links/images<br />Comment on another person’s post<br />Respond to someone who has mentioned you<br />Help out – is someone looking for something that you can help with?<br />Retweet other accounts<br />
  • 20. Replies, retweets and direct messages<br />Replies – responses to a tweet from another account<br />starts with @username<br />Can mention more than one user<br />Retweet – literally forwarding a tweet to your followers<br />Can be done using the retweet button under a tweet<br />Or you can copy and paste – include RT and originators @name<br />If you copy and paste you can add your own comment<br />Direct message – a private message between two accounts<br />You can only send a DM to someone who is following you<br />You can only be sent a DM if you are following the originator<br />
  • 21. The curse of the auto DM<br />Don’t do it<br />Ever<br />Under any circumstances<br />
  • 22. Twitter lists<br />Organise people – by industry sector, interest group, geographic location<br />Use to keep track of people without following them<br />Follow other people’s lists (can be a great way to find other accounts to follow)<br />
  • 23. Hashtags #<br />A way of tagging #keywords which Twitter then includes in #search<br />By clicking on a #hashtaglink you can see other tweets which include it – whether you follow those accounts or not<br />Conferences are starting to have them to aggregate conversation<br />Television programmes are using them too – BBC Questiontime - #bbcqt<br />
  • 24. Search<br />Use it to search for particular topics<br />You can keep “words together” by using double quotes<br />Try searching with and without the #hashtag – Twitter indexes words without tags which are getting used a lot<br />
  • 25. Engagement strategies<br />
  • 26. Broadcast <br />News organisations<br />Some company feeds<br />Celebrities (to a large extent)<br />Follow few people<br />Have large numbers of followers (assuming they are broadcasting something useful)<br />Are unlikely to respond to @replies<br />
  • 27. Chat<br />More balanced numbers of followers and following<br />Will reply to @mentions<br />Engage in conversation with other accounts on Twitter<br />
  • 28. Lurk<br />Probably follow more people than follow them<br />Don’t tend to post very much<br />Don’t engage in conversation<br />Watch what is happening<br />Possibly engage by following links<br />
  • 29. Marketing your Twitter presence<br />
  • 30. Getting known<br />Integrate with your website – plenty of easy ways to do this but you may need to talk to your web developer<br />Add your twitter name to all your marketing materials (including business cards)<br />Email signatures<br />Links from your Facebook page<br />QR codes<br />Responding to other users<br />
  • 31. Measuring effectiveness<br />
  • 32. Twitter is just part of your strategy<br />Know what you are aiming to achieve<br />Increased brand awareness<br />Increased sales<br />Improved customer satisfaction<br />Decrease costs<br />Reduce the impact of negative publicity<br />Increase traffic to website<br />Increase Facebook ‘Likes’<br />Measure before you start<br />
  • 33. Some measurements which may not help<br />Number of followers – you can have lots of followers but are they the right ones<br />Lots of tweets – you can say a lot but are people listening?<br />
  • 34. Got a minute?<br />Have you decided on how long you’ll do this before deciding if it’s a success or a failure?<br />Is your timescale realistic?<br />Are you prepared to reconsider the outcomes you’re expecting? It may be successful for something you hadn’t expected<br />When will you review everything?<br />Have you budgeted time for doing this?<br />
  • 35. Some Twitter (social media) measurement tools<br />http://twitalyzer.com<br />http://klout.com<br />http://twittercounter.com/<br />http://addictomatic.com/<br />http://addictomatic.com/topic/florizel+media<br />http://twittergrader.com/<br />Social media calculator<br />http://www.google.com/analytics/<br />http://www.google.com/alerts<br />
  • 36.
  • 37. Website: www.florizelmedia.com<br />Twitter: @florizelmedia<br />Facebook: www.facebook.com/florizelmedia <br />Email: info@florizelmedia.com<br />Florizelmedia.com|digital |virtual |social|<br />

×