On October 23rd, 2014, we updated our
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Get back to your home screen Search for content on Twitter Get tips on accounts to follow Read/send direct messages View your tweets Write a new tweet Access your account settings
Information about Retweets Accounts who have mentioned you Your latest tweet and your total no of tweets Where you type your message Your followers and who you are following Tweets from accounts you’re following Lists you are on Suggestions of accounts for you to follow Searches you have saved Lists you have created What is currently trending (what people are talking about)
Access to all the settings to customise your account Twitter help files The old layout of Twitter – will be vanishing soon Log off from Twitter
Your Twitter username – you can change this. Geo-locates your tweet. Only check this box if you don’t mind people knowing exactly where you are Protecting your tweets hides them for everybody apart from followers. Probably not the best idea for business
Picture – a photo of yourself or your company logo – depending on ‘who’ is tweeting Name – could be your own name or your business name Make sure you add a weblink. It doesn’t have to be to your home page, it could be to your Facebook site or a specific landing page for visitors from Twitter. You can change this. Add in your location – some people may search by that term Your bio tells visitors about who you are, what you do. Make it keyword rich
Make your page stand out! You can play with the different settings here, upload a picture of your own for the background, use Themeleon for a higher level of control or hire someone to create your background for you.
This page shows all the applications that you have allowed to connect with your Twitter account. You can remove their access rights here by clicking ‘Revoke Access’ or the appropriate application. Check from time to time and remove any that you aren’t using any more.
Finding followers Follow other people Make sure your Twitter is on all publications (including your email signature) Link from your website Don’t expect it to happen overnight And promise to ignore all the people who can guarantee you loads of followers quickly – they won’t be who you want!
What to say? Share links/images Comment on another person’s post Respond to someone who has mentioned you Help out – is someone looking for something that you can help with? Retweet other accounts
Replies, retweets and direct messages Replies – responses to a tweet from another account starts with @username Can mention more than one user Retweet – literally forwarding a tweet to your followers Can be done using the retweet button under a tweet Or you can copy and paste – include RT and originators @name If you copy and paste you can add your own comment Direct message – a private message between two accounts You can only send a DM to someone who is following you You can only be sent a DM if you are following the originator
The curse of the auto DM Don’t do it Ever Under any circumstances
Twitter lists Organise people – by industry sector, interest group, geographic location Use to keep track of people without following them Follow other people’s lists (can be a great way to find other accounts to follow)
Hashtags # A way of tagging #keywords which Twitter then includes in #search By clicking on a #hashtaglink you can see other tweets which include it – whether you follow those accounts or not Conferences are starting to have them to aggregate conversation Television programmes are using them too – BBC Questiontime - #bbcqt
Search Use it to search for particular topics You can keep “words together” by using double quotes Try searching with and without the #hashtag – Twitter indexes words without tags which are getting used a lot
Broadcast News organisations Some company feeds Celebrities (to a large extent) Follow few people Have large numbers of followers (assuming they are broadcasting something useful) Are unlikely to respond to @replies
Chat More balanced numbers of followers and following Will reply to @mentions Engage in conversation with other accounts on Twitter
Lurk Probably follow more people than follow them Don’t tend to post very much Don’t engage in conversation Watch what is happening Possibly engage by following links
Marketing your Twitter presence
Getting known Integrate with your website – plenty of easy ways to do this but you may need to talk to your web developer Add your twitter name to all your marketing materials (including business cards) Email signatures Links from your Facebook page QR codes Responding to other users
Twitter is just part of your strategy Know what you are aiming to achieve Increased brand awareness Increased sales Improved customer satisfaction Decrease costs Reduce the impact of negative publicity Increase traffic to website Increase Facebook ‘Likes’ Measure before you start
Some measurements which may not help Number of followers – you can have lots of followers but are they the right ones Lots of tweets – you can say a lot but are people listening?
Got a minute? Have you decided on how long you’ll do this before deciding if it’s a success or a failure? Is your timescale realistic? Are you prepared to reconsider the outcomes you’re expecting? It may be successful for something you hadn’t expected When will you review everything? Have you budgeted time for doing this?
Some Twitter (social media) measurement tools http://twitalyzer.com http://klout.com http://twittercounter.com/ http://addictomatic.com/ http://addictomatic.com/topic/florizel+media http://twittergrader.com/ Social media calculator http://www.google.com/analytics/ http://www.google.com/alerts