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Getting started with Twitter

Getting started with Twitter



Half day workshop for getting started with Twitter

Half day workshop for getting started with Twitter



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    Getting started with Twitter Getting started with Twitter Presentation Transcript

    • Twitter
      Getting started
      Pauline Randall
      Florizel Media Ltd
    • Setting up your account
    • Get back to your home screen
      Search for content on Twitter
      Get tips on accounts to follow
      Read/send direct messages
      View your tweets
      Write a new tweet
      Access your account settings
    • Information about Retweets
      Accounts who have mentioned you
      Your latest tweet and your total no of tweets
      Where you type your message
      Your followers and who you are following
      Tweets from accounts you’re following
      Lists you are on
      Suggestions of accounts for you to follow
      Searches you have saved
      Lists you have created
      What is currently trending (what people are talking about)
    • Access to all the settings to customise your account
      Twitter help files
      The old layout of Twitter – will be vanishing soon
      Log off from Twitter
    • Your Twitter username – you can change this.
      Geo-locates your tweet. Only check this box if you don’t mind people knowing exactly where you are
      Protecting your tweets hides them for everybody apart from followers. Probably not the best idea for business
    • Picture – a photo of yourself or your company logo – depending on ‘who’ is tweeting
      Name – could be your own name or your business name
      Make sure you add a weblink. It doesn’t have to be to your home page, it could be to your Facebook site or a specific landing page for visitors from Twitter. You can change this.
      Add in your location – some people may search by that term
      Your bio tells visitors about who you are, what you do. Make it keyword rich
    • Make your page stand out! You can play with the different settings here, upload a picture of your own for the background, use Themeleon for a higher level of control or hire someone to create your background for you.
    • This page shows all the applications that you have allowed to connect with your Twitter account.
      You can remove their access rights here by clicking ‘Revoke Access’ or the appropriate application.
      Check from time to time and remove any that you aren’t using any more.
    • Get Tweeting
    • Finding followers
      Follow other people
      Make sure your Twitter is on all publications (including your email signature)
      Link from your website
      Don’t expect it to happen overnight
      And promise to ignore all the people who can guarantee you loads of followers quickly – they won’t be who you want!
    • What to say?
      Share links/images
      Comment on another person’s post
      Respond to someone who has mentioned you
      Help out – is someone looking for something that you can help with?
      Retweet other accounts
    • Replies, retweets and direct messages
      Replies – responses to a tweet from another account
      starts with @username
      Can mention more than one user
      Retweet – literally forwarding a tweet to your followers
      Can be done using the retweet button under a tweet
      Or you can copy and paste – include RT and originators @name
      If you copy and paste you can add your own comment
      Direct message – a private message between two accounts
      You can only send a DM to someone who is following you
      You can only be sent a DM if you are following the originator
    • The curse of the auto DM
      Don’t do it
      Under any circumstances
    • Twitter lists
      Organise people – by industry sector, interest group, geographic location
      Use to keep track of people without following them
      Follow other people’s lists (can be a great way to find other accounts to follow)
    • Hashtags #
      A way of tagging #keywords which Twitter then includes in #search
      By clicking on a #hashtaglink you can see other tweets which include it – whether you follow those accounts or not
      Conferences are starting to have them to aggregate conversation
      Television programmes are using them too – BBC Questiontime - #bbcqt
    • Search
      Use it to search for particular topics
      You can keep “words together” by using double quotes
      Try searching with and without the #hashtag – Twitter indexes words without tags which are getting used a lot
    • Engagement strategies
    • Broadcast
      News organisations
      Some company feeds
      Celebrities (to a large extent)
      Follow few people
      Have large numbers of followers (assuming they are broadcasting something useful)
      Are unlikely to respond to @replies
    • Chat
      More balanced numbers of followers and following
      Will reply to @mentions
      Engage in conversation with other accounts on Twitter
    • Lurk
      Probably follow more people than follow them
      Don’t tend to post very much
      Don’t engage in conversation
      Watch what is happening
      Possibly engage by following links
    • Marketing your Twitter presence
    • Getting known
      Integrate with your website – plenty of easy ways to do this but you may need to talk to your web developer
      Add your twitter name to all your marketing materials (including business cards)
      Email signatures
      Links from your Facebook page
      QR codes
      Responding to other users
    • Measuring effectiveness
    • Twitter is just part of your strategy
      Know what you are aiming to achieve
      Increased brand awareness
      Increased sales
      Improved customer satisfaction
      Decrease costs
      Reduce the impact of negative publicity
      Increase traffic to website
      Increase Facebook ‘Likes’
      Measure before you start
    • Some measurements which may not help
      Number of followers – you can have lots of followers but are they the right ones
      Lots of tweets – you can say a lot but are people listening?
    • Got a minute?
      Have you decided on how long you’ll do this before deciding if it’s a success or a failure?
      Is your timescale realistic?
      Are you prepared to reconsider the outcomes you’re expecting? It may be successful for something you hadn’t expected
      When will you review everything?
      Have you budgeted time for doing this?
    • Some Twitter (social media) measurement tools
      Social media calculator
    • Website: www.florizelmedia.com
      Twitter: @florizelmedia
      Facebook: www.facebook.com/florizelmedia
      Email: info@florizelmedia.com
      Florizelmedia.com|digital |virtual |social|