Getting started with Twitter
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Getting started with Twitter

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Half day workshop for getting started with Twitter

Half day workshop for getting started with Twitter

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Getting started with Twitter Presentation Transcript

  • 1. Twitter
    Getting started
    Pauline Randall
    Florizel Media Ltd
  • 2.
  • 3. Setting up your account
  • 4.
  • 5.
  • 6.
  • 7. Get back to your home screen
    Search for content on Twitter
    Get tips on accounts to follow
    Read/send direct messages
    View your tweets
    Write a new tweet
    Access your account settings
  • 8. Information about Retweets
    Accounts who have mentioned you
    Your latest tweet and your total no of tweets
    Where you type your message
    Your followers and who you are following
    Tweets from accounts you’re following
    Lists you are on
    Suggestions of accounts for you to follow
    Searches you have saved
    Lists you have created
    What is currently trending (what people are talking about)
  • 9. Access to all the settings to customise your account
    Twitter help files
    The old layout of Twitter – will be vanishing soon
    Log off from Twitter
  • 10. Your Twitter username – you can change this.
    Geo-locates your tweet. Only check this box if you don’t mind people knowing exactly where you are
    Protecting your tweets hides them for everybody apart from followers. Probably not the best idea for business
  • 11.
  • 12.
  • 13.
  • 14. Picture – a photo of yourself or your company logo – depending on ‘who’ is tweeting
    Name – could be your own name or your business name
    Make sure you add a weblink. It doesn’t have to be to your home page, it could be to your Facebook site or a specific landing page for visitors from Twitter. You can change this.
    Add in your location – some people may search by that term
    Your bio tells visitors about who you are, what you do. Make it keyword rich
  • 15. Make your page stand out! You can play with the different settings here, upload a picture of your own for the background, use Themeleon for a higher level of control or hire someone to create your background for you.
  • 16. This page shows all the applications that you have allowed to connect with your Twitter account.
    You can remove their access rights here by clicking ‘Revoke Access’ or the appropriate application.
    Check from time to time and remove any that you aren’t using any more.
  • 17. Get Tweeting
  • 18. Finding followers
    Follow other people
    Make sure your Twitter is on all publications (including your email signature)
    Link from your website
    Don’t expect it to happen overnight
    And promise to ignore all the people who can guarantee you loads of followers quickly – they won’t be who you want!
  • 19. What to say?
    Share links/images
    Comment on another person’s post
    Respond to someone who has mentioned you
    Help out – is someone looking for something that you can help with?
    Retweet other accounts
  • 20. Replies, retweets and direct messages
    Replies – responses to a tweet from another account
    starts with @username
    Can mention more than one user
    Retweet – literally forwarding a tweet to your followers
    Can be done using the retweet button under a tweet
    Or you can copy and paste – include RT and originators @name
    If you copy and paste you can add your own comment
    Direct message – a private message between two accounts
    You can only send a DM to someone who is following you
    You can only be sent a DM if you are following the originator
  • 21. The curse of the auto DM
    Don’t do it
    Ever
    Under any circumstances
  • 22. Twitter lists
    Organise people – by industry sector, interest group, geographic location
    Use to keep track of people without following them
    Follow other people’s lists (can be a great way to find other accounts to follow)
  • 23. Hashtags #
    A way of tagging #keywords which Twitter then includes in #search
    By clicking on a #hashtaglink you can see other tweets which include it – whether you follow those accounts or not
    Conferences are starting to have them to aggregate conversation
    Television programmes are using them too – BBC Questiontime - #bbcqt
  • 24. Search
    Use it to search for particular topics
    You can keep “words together” by using double quotes
    Try searching with and without the #hashtag – Twitter indexes words without tags which are getting used a lot
  • 25. Engagement strategies
  • 26. Broadcast
    News organisations
    Some company feeds
    Celebrities (to a large extent)
    Follow few people
    Have large numbers of followers (assuming they are broadcasting something useful)
    Are unlikely to respond to @replies
  • 27. Chat
    More balanced numbers of followers and following
    Will reply to @mentions
    Engage in conversation with other accounts on Twitter
  • 28. Lurk
    Probably follow more people than follow them
    Don’t tend to post very much
    Don’t engage in conversation
    Watch what is happening
    Possibly engage by following links
  • 29. Marketing your Twitter presence
  • 30. Getting known
    Integrate with your website – plenty of easy ways to do this but you may need to talk to your web developer
    Add your twitter name to all your marketing materials (including business cards)
    Email signatures
    Links from your Facebook page
    QR codes
    Responding to other users
  • 31. Measuring effectiveness
  • 32. Twitter is just part of your strategy
    Know what you are aiming to achieve
    Increased brand awareness
    Increased sales
    Improved customer satisfaction
    Decrease costs
    Reduce the impact of negative publicity
    Increase traffic to website
    Increase Facebook ‘Likes’
    Measure before you start
  • 33. Some measurements which may not help
    Number of followers – you can have lots of followers but are they the right ones
    Lots of tweets – you can say a lot but are people listening?
  • 34. Got a minute?
    Have you decided on how long you’ll do this before deciding if it’s a success or a failure?
    Is your timescale realistic?
    Are you prepared to reconsider the outcomes you’re expecting? It may be successful for something you hadn’t expected
    When will you review everything?
    Have you budgeted time for doing this?
  • 35. Some Twitter (social media) measurement tools
    http://twitalyzer.com
    http://klout.com
    http://twittercounter.com/
    http://addictomatic.com/
    http://addictomatic.com/topic/florizel+media
    http://twittergrader.com/
    Social media calculator
    http://www.google.com/analytics/
    http://www.google.com/alerts
  • 36.
  • 37. Website: www.florizelmedia.com
    Twitter: @florizelmedia
    Facebook: www.facebook.com/florizelmedia
    Email: info@florizelmedia.com
    Florizelmedia.com|digital |virtual |social|