Facebook Building your Community Pauline Randall Florizel Media Ltd
Profile and Pages Facebook Profile Person A sends ‘friend’ request to Person B Person B considers request and either Accepts the request – A and B are now friends and can see each other’s profiles, news etc Declines the request – A and B are not friends and can only see what each have made available to the world at large. Which may be practically nothing Facebook Page A visitor without a Facebook account can see the content on a Facebook page A visitor with a Facebook account can ‘Like’ the page If you ‘Like’ a page you can often see more content (special offers etc) than a visitor who has not clicked the ‘Like’ button A visitor can ‘Like’ a Facebook page without the owner needing to give permission. Anyone who ‘Likes’ a Facebook page cannot see the profile of the person who created it unless they are also that persons ‘friend’
Marketing your Facebook page
Other targeting options
Tracking your advertising
Developing your community Revisit your objective for being on Facebook Selling more product Supporting your customers Getting feedback from customers Have a reason for your fans to return New content Special offers Discussions Responding to their comments Consider special benefits for your fans – content that only users who ‘Like’ your page can access? Keep it going – you can’t create a page and just leave it – it needs attention.
Metrics – Measuring your effectiveness Decide what your measurements of success will be (they should tie in with your objectives for having a Facebook page as well as with your overall business and marketing strategy) Take measurements before you start If you are looking for increased web traffic then make sure you know what it currently is and where it is coming from Make sure that your measurements make sense in terms of what you are aiming for – can you measure an increase in sales from the number of ‘Likes’ your Facebook page has received?
Follow-on Training Current dates for follow-on workshops: Friday 11th February – Professional networking with LinkedIn Friday 18th February – Getting started with Twitter TO BOOK: 01592 858333 or email email@example.com