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Facebook slides

  1. 1. Facebook<br />Building your Community<br />Pauline Randall<br />Florizel Media Ltd<br />
  2. 2. Profile and Pages<br />Facebook Profile<br />Person A sends ‘friend’ request to Person B<br />Person B considers request and either<br />Accepts the request – A and B are now friends and can see each other’s profiles, news etc<br />Declines the request – A and B are not friends and can only see what each have made available to the world at large. Which may be practically nothing<br />Facebook Page<br />A visitor without a Facebook account can see the content on a Facebook page<br />A visitor with a Facebook account can ‘Like’ the page<br />If you ‘Like’ a page you can often see more content (special offers etc) than a visitor who has not clicked the ‘Like’ button<br />A visitor can ‘Like’ a Facebook page without the owner needing to give permission.<br />Anyone who ‘Likes’ a Facebook page cannot see the profile of the person who created it unless they are also that persons ‘friend’<br />
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  7. 7. Manage Permissions<br />
  8. 8. Basic Information<br />
  9. 9. Profile Picture<br />
  10. 10. Marketing<br />
  11. 11. Manage Admins<br />
  12. 12. Apps<br />
  13. 13. Mobile<br />
  14. 14. Insights<br />
  15. 15. Marketing your Facebook page<br />
  16. 16. Design Advert<br />
  17. 17. Targeting 1<br />
  18. 18. Targeting 2<br />
  19. 19. Other targeting options<br />
  20. 20. Pricing <br />
  21. 21. Review advert<br />
  22. 22. Tracking your advertising<br />
  23. 23. Developing your community<br />Revisit your objective for being on Facebook<br />Selling more product<br />Supporting your customers<br />Getting feedback from customers<br />Have a reason for your fans to return<br />New content<br />Special offers<br />Discussions<br />Responding to their comments<br />Consider special benefits for your fans – content that only users who ‘Like’ your page can access?<br />Keep it going – you can’t create a page and just leave it – it needs attention.<br />
  24. 24. Metrics – Measuring your effectiveness<br />Decide what your measurements of success will be (they should tie in with your objectives for having a Facebook page as well as with your overall business and marketing strategy)<br />Take measurements before you start<br />If you are looking for increased web traffic then make sure you know what it currently is and where it is coming from<br />Make sure that your measurements make sense in terms of what you are aiming for – can you measure an increase in sales from the number of ‘Likes’ your Facebook page has received?<br />
  25. 25. Insights <br />
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  27. 27. Follow-on Training<br />Current dates for follow-on workshops:<br />Friday 11th February – Professional networking with LinkedIn<br />Friday 18th February – Getting started with Twitter<br />TO BOOK:<br />01592 858333 or email success@impact21.co.uk<br />
  28. 28. Website: www.florizelmedia.com<br />Twitter: @florizelmedia<br />Email: info@florizelmedia.com<br />Florizelmedia.com|digital |virtual |social|<br />