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Colouring Outside The Lines   Media
Colouring Outside The Lines   Media
Colouring Outside The Lines   Media
Colouring Outside The Lines   Media
Colouring Outside The Lines   Media
Colouring Outside The Lines   Media
Colouring Outside The Lines   Media
Colouring Outside The Lines   Media
Colouring Outside The Lines   Media
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Colouring Outside The Lines Media

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Published in: Business, Technology
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Transcript

  • 1. It’s all about engagement
  • 2.
    • Newspapers
    • Magazines
    • Radio
    • TV
    • Mail shots
    • Phone
    • Websites
    • Websites
    • Micro-blogging (Twitter)
    • Blogs
    • Facebook pages
    • LinkedIn
    • Image sharing (YouTube, Flickr)
    • Text messages
    • Old Media
    • New Media
    HOW DO YOU REACH OUT?
  • 3. GETTING THE SAME MARKETING POTENTIAL AS THE BIG GUYS…
  • 4.  
  • 5.  
  • 6.
    • … you found out what was happening and shared this with your connections? (Google Alerts)
    • … you shared details of special offers and new products/services with your followers? (Twitter, Facebook, LinkedIn)
    • … you listened to what people were talking about and engaged in conversation with them? (Twitter, Facebook)
    • … you asked your customer base what they wanted? (Twitter, Facebook)
    • … you shared photos and videos of what you were doing/making/selling? (YouTube, Flickr, Picasa, Facebook, Twitter etc)
    • … you set up a community (Ning, Facebook)
    WHAT IF…
  • 7.  
  • 8.
    • … and this could bring you new business
    THERE IS A REAL DANGER THAT YOUR CUSTOMERS MAY SHARE THIS INFORMATION WITH OTHER PEOPLE
  • 9.
    • Listen
    • Engage
    • Share

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