Colouring Outside The Lines Media

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Colouring Outside The Lines Media

  1. 1. It’s all about engagement
  2. 2. <ul><li>Newspapers </li></ul><ul><li>Magazines </li></ul><ul><li>Radio </li></ul><ul><li>TV </li></ul><ul><li>Mail shots </li></ul><ul><li>Phone </li></ul><ul><li>Websites </li></ul><ul><li>Websites </li></ul><ul><li>Micro-blogging (Twitter) </li></ul><ul><li>Blogs </li></ul><ul><li>Facebook pages </li></ul><ul><li>LinkedIn </li></ul><ul><li>Image sharing (YouTube, Flickr) </li></ul><ul><li>Text messages </li></ul><ul><li>Old Media </li></ul><ul><li>New Media </li></ul>HOW DO YOU REACH OUT?
  3. 3. GETTING THE SAME MARKETING POTENTIAL AS THE BIG GUYS…
  4. 6. <ul><li>… you found out what was happening and shared this with your connections? (Google Alerts) </li></ul><ul><li>… you shared details of special offers and new products/services with your followers? (Twitter, Facebook, LinkedIn) </li></ul><ul><li>… you listened to what people were talking about and engaged in conversation with them? (Twitter, Facebook) </li></ul><ul><li>… you asked your customer base what they wanted? (Twitter, Facebook) </li></ul><ul><li>… you shared photos and videos of what you were doing/making/selling? (YouTube, Flickr, Picasa, Facebook, Twitter etc) </li></ul><ul><li>… you set up a community (Ning, Facebook) </li></ul>WHAT IF…
  5. 8. <ul><li>… and this could bring you new business </li></ul>THERE IS A REAL DANGER THAT YOUR CUSTOMERS MAY SHARE THIS INFORMATION WITH OTHER PEOPLE
  6. 9. <ul><li>Listen </li></ul><ul><li>Engage </li></ul><ul><li>Share </li></ul>

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