B-BREAD  Framing and Re-framing     Team: Bread-winnersSudhir Kadam, Viroopax Mirji, Gopalan Sampath                Takesh...
VALUESNormal : Staple diet,                              Non conventional usage: Edible         Food for sustenance       ...
BEAUTY BREAD : B-BREAD                +                      =Enriched Loaf       Beauty Treatment       Enhanced Beauty w...
STORY OF B-BREADValues:•Its affordable•Its soft and sponge-like•Its easy to enhance/tailor to kids/adult needs•Can be disp...
STORYCONTINUED            5
Bread-Winner: Concept 2                          6
USE-CASE2:                BREAD TOASTED TO GET INSPIRATIONAL MESSAGES                   – A REPLACEMENT FOR FORTUNE COOKIE...
SOME EXAMPLES OF INSPIRATIONAL BREAD              SLICES                                       8
PRE-TREATED BREAD OR NEW TYPE OF TOASTER THAT          REVEALS BREAD MESSAGES?                                            ...
APPLIED AT RANDOM PATENT AGRILL THAT  CAN BE   PRE-  LOADED   WITHINSPIRATIO    NAL MESSAGES   TO BE     Early BirdAPPLIED...
Refer to Promotional Video Cliphttp://www.youtube.com/watch?v=JHU3uXLLhNM                                              11
PLEASE VOTE FOR BREAD       WINNERS       WINNERS      Sudhir Kadam        Viroo Mirji       Sam Gopalan       Takeshige N...
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B-bread re-framing Assignment3 by Bread-Winners

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Slide share version of the video clip created with the storyboard for Assignment3- BREAD REFRAMING

Refer to video for details: http://www.youtube.com/watch?v=JHU3uXLLhNM

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  • 3:36 PM US PDT Bread as "HEALTH" :item Bread as "Family Value" Bread as "Kids" value Bread as "daily utility" Bread animation to be added. Create a video. Bread as "beauty value" for Women Bread characters as movie characters. Strongest properties: soaking, moisture, has ability to absorb, Disposible, Cheap mask Cucumber mask with bread Think different... non-conventional Geographically - anything different? Copied ideas in OZ me 3:49 PM summary: HEALTH use-case Strongest properties: soaking, moisture, has ability to absorb, Disposible, Cheap mask Cucumber mask with bread Beauty value. Beauty Use-case 2nd use-case: Fortune cookie replacement... with Bread. Highlight Beauty case. And then add fortune cookie + inspirational marketing Action-items: 1. Update the deck with the 2 ideas and some freakish / unique pictures - Viroo 2. Animation video from Sudhir - 2 days 3. Any additional ideas: Sam and Takeshige New fresh ideas. If any new ideas.... re-framing. Photoshopped images.... slice of bread.. inspirational message better VOTE FOR O... Oh no...
  • Edible category:- promotional form or more messaging… or ads.
  • B-bread re-framing Assignment3 by Bread-Winners

    1. 1. B-BREAD Framing and Re-framing Team: Bread-winnersSudhir Kadam, Viroopax Mirji, Gopalan Sampath Takeshige N 1
    2. 2. VALUESNormal : Staple diet, Non conventional usage: Edible Food for sustenance but not Taste, health promotion /enriched diet USAGE: * Hunger quencher, diet, sandwich •Out of the world:essential ingredient/element •Beauty use-case •Fortune cookie•Not obvious: Texture, size, elasticity, staple- •Edible wearness, consumption-power? •Utility values? •BoGo promotional/ad value? 2
    3. 3. BEAUTY BREAD : B-BREAD + =Enriched Loaf Beauty Treatment Enhanced Beauty with B-Bread
    4. 4. STORY OF B-BREADValues:•Its affordable•Its soft and sponge-like•Its easy to enhance/tailor to kids/adult needs•Can be disposed easily•Has different textures:grainy, hard, soft, etc.•Can be re-branded andused as needed forpromotions/ads too 4
    5. 5. STORYCONTINUED 5
    6. 6. Bread-Winner: Concept 2 6
    7. 7. USE-CASE2: BREAD TOASTED TO GET INSPIRATIONAL MESSAGES – A REPLACEMENT FOR FORTUNE COOKIES? y u ngr ! y H olishSta Fo Be the change y Sta that you want in the world 7
    8. 8. SOME EXAMPLES OF INSPIRATIONAL BREAD SLICES 8
    9. 9. PRE-TREATED BREAD OR NEW TYPE OF TOASTER THAT REVEALS BREAD MESSAGES? 9
    10. 10. APPLIED AT RANDOM PATENT AGRILL THAT CAN BE PRE- LOADED WITHINSPIRATIO NAL MESSAGES TO BE Early BirdAPPLIED AT Carpe RANDOM gets the Diem! PATENT AGRILL THAT worm! CAN BE PRE- LOADED WITHINSPIRATIO NAL MESSAGES TO BEAPPLIED AT RANDOM PATENT AGRILL THAT CAN BE PRE- LOADED WITHINSPIRATIO NAL MESSAGES TO BEAPPLIED AT RANDOM 10
    11. 11. Refer to Promotional Video Cliphttp://www.youtube.com/watch?v=JHU3uXLLhNM 11
    12. 12. PLEASE VOTE FOR BREAD WINNERS WINNERS Sudhir Kadam Viroo Mirji Sam Gopalan Takeshige N THANK YOU ! 12
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