Product Marketing & Brand Management Portfolio <br />A Collection of Creative Directional Works by Joyce Ling<br />From 20...
Makeup Launch Advertorial<br />Core creative direction<br />Model looks & styles<br />Copy writing<br />Special formats<br />
Makeup Launch Advertorial<br />Core creative direction<br />Model looks & styles<br />Copy writing<br />Special formats<br />
Makeup Launch Advertorial<br />Core creative direction<br />Model looks & styles<br />Copy writing<br />Special formats<br />
First “Online” Beauty Shooting<br />Core creative direction<br />Model looks & styles<br />Copy writing<br />
Makeup Launch Press Conference<br />Core creative direction<br />Model looks & styles<br />Makeup Designs & Trainings<br /...
Makeup Launch Press Conference<br />Core creative direction<br />Model looks & styles<br />Makeup Designs & Trainings<br /...
First China Initiated Color Collection<br />Consumer Insights<br />Color Collection<br />
Monthly Makeup Newsletters<br />Core creative direction<br />All creative content<br />Copy writing<br />Delivers industry...
First Live Broadcasted Online Beauty Runway<br />Core creative direction<br />Stadium Design<br />Model looks & styles<br ...
Thank You<br />
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Product Marketing & Brand Management Portfolio

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A collection of creative directional works by Joyce Ling, from 2007-2009

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Product Marketing & Brand Management Portfolio

  1. 1. Product Marketing & Brand Management Portfolio <br />A Collection of Creative Directional Works by Joyce Ling<br />From 2007-2009<br />
  2. 2. Makeup Launch Advertorial<br />Core creative direction<br />Model looks & styles<br />Copy writing<br />Special formats<br />
  3. 3.
  4. 4.
  5. 5.
  6. 6. Makeup Launch Advertorial<br />Core creative direction<br />Model looks & styles<br />Copy writing<br />Special formats<br />
  7. 7.
  8. 8. Makeup Launch Advertorial<br />Core creative direction<br />Model looks & styles<br />Copy writing<br />Special formats<br />
  9. 9.
  10. 10.
  11. 11. First “Online” Beauty Shooting<br />Core creative direction<br />Model looks & styles<br />Copy writing<br />
  12. 12.
  13. 13.
  14. 14.
  15. 15.
  16. 16.
  17. 17. Makeup Launch Press Conference<br />Core creative direction<br />Model looks & styles<br />Makeup Designs & Trainings<br />Conference Day Rundown<br />Conference Venue<br />Management Speech<br />Canapés & Beverages deign<br />
  18. 18.
  19. 19.
  20. 20.
  21. 21. Makeup Launch Press Conference<br />Core creative direction<br />Model looks & styles<br />Makeup Designs & Trainings<br />Conference Day Rundown<br />Conference Venue<br />Management Speech<br />Canapés & Beverages deign<br />
  22. 22.
  23. 23.
  24. 24. First China Initiated Color Collection<br />Consumer Insights<br />Color Collection<br />
  25. 25.
  26. 26. Monthly Makeup Newsletters<br />Core creative direction<br />All creative content<br />Copy writing<br />Delivers industry trend reports<br />Distributed to all counters, makeup artists, office staff. <br />
  27. 27.
  28. 28.
  29. 29.
  30. 30.
  31. 31.
  32. 32. First Live Broadcasted Online Beauty Runway<br />Core creative direction<br />Stadium Design<br />Model looks & styles<br />Internet Co-op<br />Model Costumes<br />
  33. 33.
  34. 34. Thank You<br />

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