Smartphone application: Example of iphone hotel application with Holiday Inn, special deal…
Pros ConsDirect website -Directly access to the website & its services -no comparison between different hotels & prices - unique design & style: first impression -Have to know this hotel to find it (attract people) - not always the first link which appears on googleBrand portal - Access to all hotels whose belongs to the chain -Standard design: not relief of the country where settle down… - Advantages regarding loyalty -Online travel -Comparison between different prices & hotels at the selected location -Not full description of services & amenities whose belongs to hotels.agencies - ranked by guests not professionals -not official website: prices -Inter connection between hotels & appeared is the standard one – travellers never the real price. -High level of competition: attractive prices -Can book hotels & trip planes…Social network -A lot of people are presents on social network (connection) -Not easy to book: sometimes not direct portal to the reservation. - lastest news from the hotel -Communication between hotels & global communityTrendy platforms -Get information everywhere - easy to make reservation -Not everyone has a smartphone -Easy way to find hotels & localization
Regarding my own customs, each time I travel I like looking at the comments about a hotel from an oldest guests. That’s an important point in my researches. Then I like making a comparison between different hotels and have the choice between distinct establishment. Finally I like having a overview of hotels present in the selected location. Easy to make hotel rservation but also to book trip plane, restaurant…That’s why in my point of view I prefer using online travel agencies
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