Q.NO: 27: WHO IS RATED AS BETTER MARKETING GUIDE BY FORBES MAGAZINE?
ANS: NIRMALYA KUMAR (ANDHRA BORN & DEAN, LONDON SCHOOL OF BUSINESS)
Q.NO: 28: WHAT IS MEANT BY BLUE OCEAN STRATEGY (BOS)?
ANS: BOS is the simultaneous pursuit of differentiation and low cost. The aim of BOS is not to out-perform the competition in the existing industry, but to create new market space or a blue ocean, thereby making the competition irrelevant.
Q.NO: 28: NAME THE THREE PEOPLE IN NEWLY APPOINTED BOARD OF SATYAM?
ANS: NOTED BANKER DEEPAK PAREKH (HDFC), IT EXPERT KIRAN KARNIK AND FORMER SEBI MEMBER C ACHUTHAN
Q.NO: 29: NAME THE FINANCIAL FIRM RUNNING BY WORLD’S RICHEST MAN WARREN BUFFET?