Viral seeding creds 2015


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Viral seeding creds 2015

  1. 1. 1 Video Seeding! 2015 Creds and rate card!
  2. 2. 2 About Viral Seeding Viral Seeding works with agencies and brands to seed their content and websites online.! Viral Seeding was founded in 2010 by Lee Washington offering viral seeding, online PR and digital consulting to agencies and consumer brands. ! Lee Washington has over eight years experience seeding content and provides a very cost effective way of increasing views of video content.! We believe that seeding is not just about views but also blogger endorsement and lasting brand engagement.!
  3. 3. 3 Agency clients
  4. 4. 4 We have seeded campaigns for the following brands
  5. 5. 5 What is video seeding? Seeding is finding and approaching influential web and blog editors who will find the video interesting and engaging, so much so that they will want to share it with their visitors.! Once content is posted on blogs, it is seen by a larger audience and further shared on social media kick starting the viral effect.!
  6. 6. 6 Our Approach We secure editorial coverage using existing relationships and approaching blog and web editors through online PR encouraging them to post the content. ! We arrange paid for placement with blogs and web editors who share the content with their visitors to drive views and social sharing.! We distribute your content to video sharing websites to increase opportunities to see.! We manage video promotion on YouTube and other viral platforms to drive views of your content.! All our campaigns include target website mapping and a final coverage report with evaluation of the campaign.!
  7. 7. 7 Why use Viral Seeding? Over eight years experience of increasing views of content and how best to approach bloggers to create brand endorsement ! We have mapped and built relationships with blogs and websites! We secure organic editorial coverage of your campaign! Viral Seeding has a proven track record working with leading agencies and global brands to achieve guaranteed results.! Cost effective way of increasing views of your content that is targeted with inbound links created to drive traffic and increase search ranking! Monitoring of progress with up to date view count and full coverage report provided upon completion of the campaign ! Once a video has been placed through seeding it will continue to receive views.!
  8. 8. 8 Testimonials Lee is simply the best person at seeding and blogger engagement I have ever worked with. That is why I work with him again and again. I trust him. He is creative but gets results. He is a joy to work with. ! Jono Marcus, Group Director of Social Marketing & Online Strategy Lucre Social! Viral Seeding are great to work with and deliver both a healthy number of views and positive editorial placements to go with them - this is a great combination to be able to offer.! Ben Mason, Director, The Tom Sawyer Effect! “The guys at Viral Seeding reeeeeeeallly know their stuff and activate a nurtured network of trusted journalists, bloggers and newswires which always secures fantastic results. Over several projects I have come to recognize and respect their work ethic. Lovely chaps!” ! Mike Buonaiuto,! We get pitched from PR agencies across the globe every day, and the majority of them are clueless when it comes to speaking to bloggers. That's not the case with Lee, and Viral Seeding. When we get a pitch from Lee, we know it's been vetted, trust that it's worthy of our attention, and it's almost always filled with awesomeness. Lee gets it. In short, he "speaks blogger." ! Darryl Ohrt, blog editor, Brandflakesforbreakfast!
  9. 9. 9 RATE CARD
  10. 10. 10 Seeding rates We offer three standard seeding packages but we’re able to adjust the outreach, placement and promotion seeding mix according to your objective of desired coverage and views. ! Please get in touch if you would like to discuss a seeding package tailor made to your campaign and budget.! Seeding package Number of blogs individually contacted Minimum pieces of coverage secured Minimum video viewcount Price Bronze 200 10 40k £5000 Silver 300 20 100k £10000 Gold 400 30 250k £15000
  11. 11. 11 CASE STUDIES
  12. 12. 12 Background ! Goldie Lookin Chain released the Christmas single “You’ll Never be Alone on Christmas Day”! Involvement ! Distribution and seeding of the video to music and entertainment websites and blogs! Results ! 42 pieces of coverage including contributing 15k views to the video! Bronze seeding campaign case study: Goldie Lookin Chain Christmas Coverage Highlights
  13. 13. 13 Background ! Aloe Blacc recorded the exclusive track ‘Tonight Downtown’ for Tanqueray Gin with the song added to the GoMix Facebook App for remixing! Involvement ! The campaign was seeded to entertainment, viral music, remixing, and marketing websites! Results ! 30 pieces of coverage, contributing 26k views ! Silver campaign case study: Tanquerey Gin with Aloe Blacc Coverage Highlights
  14. 14. 14 Background ! Digital Outlook and Seeper created an interactive art installation in to create a breathtaking piece of interactive art inspired by Kinect.! Involvement ! Seeding to gaming, gadget, design, technology, viral and trend websites and blogs.! Results ! Over 70,000 views and 140 pieces of coverage ! Gold seeding campaign case Study: Xbox Kinect Coverage Highlights
  15. 15. 15 Background ! Jaguar and We are social created a series of pre- launch videos to build anticipation of the F-Type unveiling at the 2012 Paris Motor Show. ! Involvement ! Seeding to motoring, viral, design, marketing, cool hunting, web culture and lifestyle websites! Results ! 87 pieces of coverage contributing 180k+ views! Platinum campaign case study: Jaguar F-Type launch Coverage Highlights
  16. 16. 16 Background ! Nissan released ‘Desert Nemesis’, a short filmic story featuring a high octane super car race through the streets of Dubai. ! Involvement ! Seeding of the film and supporting behind the scenes content was conducted over 5 weeks! Results ! 576k views across all Desert Nemesis content. ! Bespoke campaign case study: Nissan Juke-R supercar showdown Coverage Highlights
  17. 17. 17 Next Steps We’re happy to arrange for a meeting or call to chat through further.! Choose your seeding package (or get in touch if you’d like something more bespoke)! We’ll put together a seeding strategy document for you ! Once the project is confirmed, send us background info on the video! We’ll start the seeding and report as the campaign progresses!
  18. 18. 18 Viral Seeding Ltd! M: +44 (0) 7917084688! E:! W: ! Thanks! for more case studies please visit !